Website feedback
Author
Discussion

Vladikar

Original Poster:

635 posts

196 months

Thursday 12th May 2011
quotequote all
Hello PH.

I am looking for some constructive feedback on my website from the masses, I have already got some good responses so far but as much as I love my family, feedback from them can sometimes be a little biased biggrin.

Please be aware, I have never started my own business or website.

The Website:
We offer a straight-forward CV writing service for our customers, primarily I am aiming at the young professional/graduate market for now. Depending on how things move forward, I may try and branch into personal statements too.

After looking through a number CV's I can't help but laugh at some of the awful stuff I have seen of recent. The last one I completed had an opening line boasting 'Trainee Soliciter' in the summary statement. You might laugh, but hopefully this is all good business for me in the future.

Some changes to come:
- Rearrange homepage slightly, tweaking keywords and better description
- Liaise with friends in the branding & marketing field to maximise CTR
- Include testimonials page
- Somehow emphasise money back guarantee if unhappy with service

I have spent a lot of time and effort on this and to be quite honest, I am sick of seeing my own site!

Any kudos or congratulations would be a massive morale boost for me at this point (I have had to resort to Duncan Bannantynes 'Anyone can do it') . Obviously feedback and help would be massively valuable too so fire away! paperbag

Newest (quick amendment to text size).

Revised Design - Simple CV




Edited by Vladikar on Friday 13th May 08:36

Akiraprise

271 posts

216 months

Thursday 12th May 2011
quotequote all
Pretty well designed site, simple and effective - which is always good.

There doesn't appear to be any examples of previous work, I'd expect to see a draft CV that you've already done, and how the CV will look and such. I've only had a very quick look and couldn't find anything, but normal punters will only have a quick look too!

LivingTheDream

1,768 posts

207 months

Thursday 12th May 2011
quotequote all
I like it!! Although it's not a service I would use so not sure if that helps.

It's certainly simple - which is good, I like the line of people. It's easy to navigate, clear to see what you are offering - overall very good.

If I was really critical - The 'Why choose us' section is a little vague for me. 'We have all the expertise and knowledge...' - How do you? Why should I believe that? Can you give any qualification to that fact? i.e. 'With over 20 years experience in the HR and Recruitment Sector.....'

You also say 'We have a range of immediate resources...' and 'We have a number of tools...' - again a bit vague for me.

The other thing is that you quite rightly talk down CV dropping (I tailor my CV for every role - which can be as many as 50 - 100 a year!) - but the site is by its very nature is offering to provide the customer with a single re written CV.

Can you not offer to re-write the CV for the immediate role they are interested in (or their ideal role) and then also say you will teach/guide them on how to tailor the CV for different roles after reading job specs - this feels like a better value solution than the rest of CV writing people can offer.

You could also say you will tailor their rewritten CVs for them if they want for only £10 a time after the initial rewrite if you want - recurring business.

As I said though - really like the site

Vladikar

Original Poster:

635 posts

196 months

Thursday 12th May 2011
quotequote all
Akiraprise said:
Pretty well designed site, simple and effective - which is always good.

There doesn't appear to be any examples of previous work, I'd expect to see a draft CV that you've already done, and how the CV will look and such. I've only had a very quick look and couldn't find anything, but normal punters will only have a quick look too!
Thank you for the praise.

I think the reason why I have chosen not to include a sample CV, is because I don't want to give too much away. If I did a sample CV, it could easily be copied. I may look into developing a strucured outline CV maybe but again I don't want my site to be an information haven for people sat at home struggling to do a CV - I want that person to be me.


LivingTheDream said:
I like it!! Although it's not a service I would use so not sure if that helps.

It's certainly simple - which is good, I like the line of people. It's easy to navigate, clear to see what you are offering - overall very good.

If I was really critical - The 'Why choose us' section is a little vague for me. 'We have all the expertise and knowledge...' - How do you? Why should I believe that? Can you give any qualification to that fact? i.e. 'With over 20 years experience in the HR and Recruitment Sector.....'

You also say 'We have a range of immediate resources...' and 'We have a number of tools...' - again a bit vague for me.

The other thing is that you quite rightly talk down CV dropping (I tailor my CV for every role - which can be as many as 50 - 100 a year!) - but the site by its very nature is offering to provide the customer with a single re written CV.

Can you not offer to re-write the CV for the immediate role they are interested in (or their ideal role) and then also say you will teach/guide them on how to tailor the CV for different roles after reading job specs - this feels like a better value solution than the rest of CV writing people can offer.

You could also say you will tailor their rewritten CVs for them if they want for only £10 a time after the initial rewrite if you want - recurring business.

As I said though - really like the site
Again, thank you for taking a look, its nice to hear that you like it. The two comments so far have made my day.

I definetely need to include some sort of facts to back up my experience in the industry and I will be including this into my next re-vamp for sure.

I plan on tailoring each CV to a specific role as a standard aspect of the service but I will take onboard what you have said about the guide, some food for thought there since I don't think any of the competition has this to offer and as you said, recurring business is always great!

WTD

818 posts

261 months

Thursday 12th May 2011
quotequote all
OK looks alright, well done on your first site!

To inspire confidence to the person viewing the site, I'd want to see a contact phone number clearly displayed on the site, I'd also want a mailing address visible somewhere.

The white text on the dark background is very hard for me to read, I'd consider making it larger. Try using a sans serif font, as they are easier to read (IMHO)

There is no validation on the forms that I can see, and the pay now button doesnt work. Will it be paypal or do I enter credit card details? The site doesn't tell me... I'd want to know this information.

SEO optimisation wise you have the same title on each page, this isn't good. You don't have any h1 tags on the site, which isn't good either. This site won't rank very well in google natural serps - if you are hoping to get enquiries from people who search for something and come across your site, you won't get very many visitors at all - I'd say it would be well worth setting aside some advertising/marketing budget to get some basic seo work done.

Improving the CTR by asking your family and friends is a tiny step, but you need to TEST it!
Google split testing.

Also print this off and tick off as many as you can!
http://www.conversion-rate-experts.com/articles/10...

Good luck sir!

Vladikar

Original Poster:

635 posts

196 months

Thursday 12th May 2011
quotequote all
SEO is going to be a big contributary factor I am relying on so what sort of company would you recommend?

I will also look into increasing font size as this was something picked up by somebody at work actually which I had completely forgotten about.

At the moment, payment will be through PayPal, would you like to see an area on the site justifying why I have chosen this option or more about PayPal itself? (Obviously I am assuming you as the customer have never used PayPal).

Dick Dastardly

8,326 posts

291 months

Thursday 12th May 2011
quotequote all
When speaking to people about SEO, remember that on-site (keywords) is just the start. Off-site SEO (the links pointing at your site) is usually the majority of the work and cost.

The sites on page 1 for "CV writing service" are there mainly because each one has hundreds/thousands of links pointing in from hundreds of seperate domains. Your new domain is going to need a lot of links before it joins them on page one for search terms like this one.

I'm happy to quote on this work if you'd like. I'm also happy to point you in the right direction if you don't have the budget. Email info@libertymarketing.co.uk

WTD

818 posts

261 months

Thursday 12th May 2011
quotequote all
Try to read and do as much as you can yourself.

A lot of on page seo can be achieved easily.

A lot of off page can be difficult so work carefully. Choose your keywords appropriately and work smarter not harder, i.e. choosing keywords that are easier to rank for, even if they have less traffic.

There is tonnes of information on the internet that you can get for free, and lots of decent seo guys will help you out if you ask questions along the way (like DD above)

Vladikar

Original Poster:

635 posts

196 months

Thursday 12th May 2011
quotequote all
Thanks DD, I will email you later from home.

Having gone through a few things on the internet, I now realise it isn't just keywords which has an impact on being at the top of google as you guys have pointed out.

What is on-site and off-site?

WTD

818 posts

261 months

Thursday 12th May 2011
quotequote all
Onsite is your site
i.e. Title Tags, h1 tags, highlighted text on your site, alt tags etc etc (things you can edit)

Offsite is all the other stuff that isnt on your site.
i.e. what text links use when pointing back to your site

mathewb

301 posts

203 months

Thursday 12th May 2011
quotequote all
It's a refreshing change to see a thread like this where the OP has actually gotten a professional in. Usually the OP has done it themselves or brought in their 13 year old nephew! I'm biased though, because I'm in the web dev business.

Good work, and money well spent! My only (minor, minor) criticism is that purple on dark grey isn't ideal to read. That said, if that's the only negative opinion I can hustle up I think you've got a winner on your hands

-DeaDLocK-

3,368 posts

279 months

Thursday 12th May 2011
quotequote all
I don't know how many people will agree with me on this, but as a web professional one thing I always do first (that I think too few web people do) is to look at the ergonomics, structure and presentation of the site as they relate to the business, the product and the target audience.

Within this vein, there is no way I would build a site for a CV writing service that features light text on a dark background. It is completely at odds with your service. To me, this is a glaring problem.

It's not a deal-breaker, and otherwise the design is decent enough, but it's the first thing that came to mind.

Couple of other quick things:

1) Your site uses tables, and not divs. You will have no idea how outdated this is and how it is regarded as bad practice until you are in the industry. It's like building a brand new modern performance car with carbs rather than fuel injection. However, as the implementation looks okay and works adequetely, it's not that bad. But it points to a lack of basic competence on the part of your web developer. This is not someone you want to go to for any advanced development work beyond a basic web site.

2) The header graphic with call to action is fine on the first page. It gets anoying on any other page.

3) I would put the price up there with the main tag line.

4) Set up a favicon

You did ask...

-DeaDLocK-

3,368 posts

279 months

Thursday 12th May 2011
quotequote all
By the way, that whole tables things? My gut feel is that it will impact SEO significantly. As it stands, there is no quality SEO done on the site anyway (many SEO fundamentals are missing).

Vladikar

Original Poster:

635 posts

196 months

Thursday 12th May 2011
quotequote all
mathewb said:
It's a refreshing change to see a thread like this where the OP has actually gotten a professional in. Usually the OP has done it themselves or brought in their 13 year old nephew! I'm biased though, because I'm in the web dev business.

Good work, and money well spent! My only (minor, minor) criticism is that purple on dark grey isn't ideal to read. That said, if that's the only negative opinion I can hustle up I think you've got a winner on your hands
Thanks Mat, appreciate it.

I agree on the purple writing, I am probably going to change that to pink (like the other colours). thumbup

-DeaDLocK- said:
I don't know how many people will agree with me on this, but as a web professional one thing I always do first (that I think too few web people do) is to look at the ergonomics, structure and presentation of the site as they relate to the business, the product and the target audience.

Within this vein, there is no way I would build a site for a CV writing service that features light text on a dark background. It is completely at odds with your service. To me, this is a glaring problem.

It's not a deal-breaker, and otherwise the design is decent enough, but it's the first thing that came to mind.

Couple of other quick things:

1) Your site uses tables, and not divs. You will have no idea how outdated this is and how it is regarded as bad practice until you are in the industry. It's like building a brand new modern performance car with carbs rather than fuel injection. However, as the implementation looks okay and works adequetely, it's not that bad. But it points to a lack of basic competence on the part of your web developer. This is not someone you want to go to for any advanced development work beyond a basic web site.

2) The header graphic with call to action is fine on the first page. It gets anoying on any other page.

3) I would put the price up there with the main tag line.

4) Set up a favicon

You did ask...
White text on black background massively sets me apart from competition, I really like it as it looks that bit different.

I sort of understand what you mean with regards to the structure and ergonomics and such but I don't think its a massive issue at the stage I am at now.

With that in mind, how would you go about developing a site which focuses around its target audience? There is only so much you can do with a CV service page, if for example I was developing a courier website, then thats easy - you could have maybe some cartoon pictures of a van going across the banner or whatever but this is a bit more difficult when offering my service.

1# I have no idea what that means, it looks ok so far so who cares about what is going on in the background?

2# Do you mean the main headling slogan, how it stays on each page? I will look into this.

3# Already being done.

4# I will speak to the developer and see if he can do this for me - definetely need one now you mention it!

-DeaDLocK- said:
By the way, that whole tables things? My gut feel is that it will impact SEO significantly. As it stands, there is no quality SEO done on the site anyway (many SEO fundamentals are missing).
At the moment, my focus is on the way it looks and general structure and content. SEO will come when the site goes live and they have a department which will help me achieve this as part of my package.

-DeaDLocK-

3,368 posts

279 months

Thursday 12th May 2011
quotequote all
By the way, I didn't want to come across like sour grapes - credit where credit is due, and generally it is a decent-looking site. smile So kudos for that. But we folk are skilled in seeing the negative things that the average punter cannot, hence I took the time to detail them.

On the tables thing - yes, to a large degree, if it looks and works great, then what the heck? But there's more to it than that. If you are interested, here's one of many articles online going over the basic reasons:

http://www.smashingmagazine.com/2009/04/08/from-ta...

The basic thrust of it though is that tables, form day one, were supposed to be used to present tabular information (like a spreadsheet), rather than construct a layout. Once bandwidth increased and people started getting more visually creative, they used tables to construct layouts because that was the only practically consistent way of doing so. But then web specifications opened up many years ago to address this, and now it is absolutely standard practice to use techniques which separate content from presentation and which enable much more flexibility in how that content is displayed.

To some degree, yes, if it works, it works, but the use of tables is REALLY archaic now, and it is not good practice for a developer to use it. Simple example: when a search engine spider sees your page, it sees a mass of content in tabular form (it does not see a fancy layout. It sees black and white; purely what is in the code). When it sees a competitor site with good DIV/CSS construction, it sees a hirearchy of content that tells it very clearly what is important in the page and what isn't. Ergo? Your site loses.

On the topic of SEO, there are different stages to it. The first stage is to make sure that the coding of the site is reasonably SEO-friendly, if not SEO-optimized. This generally falls within the remit of the web developer who built the site in the first place. Any SEO consultant or expert you hire will first look at your site and ask you to ask your developer to correct these flaws. Then they can go about with their day job, which is advising on internal optimization of your site's content (the sentences and words) and spending lots of time on external methods to improve rankings. But any good developer will make sure the code construction itself is SEO-friendly whilst they build the site in the first place. Your developer has not done this to any modern standard, and to me, this is a major disservice in this day and age. From day one it puts you at a technical disadvantage.

Yes, you cannot expect a developer to be an SEO expert, but he should have hit the basics of modern SEO-friendly code. He hasn't.

These are my honest comments.

Again, your site looks fine, and is better than a lot of the tripe out there. Your developer has done a good job visually - my problem is with the nuts and bolts, which is where my area of expertise is above and beyond that of the average Joe.

smile

Edited by -DeaDLocK- on Thursday 12th May 18:22

maffski

1,905 posts

187 months

Thursday 12th May 2011
quotequote all
-DeaDLocK- said:
...1) Your site uses tables, and not divs...
Vladikar said:
1# I have no idea what that means, it looks ok so far so who cares about what is going on in the background?
I think DeaDLocK is just giving you a heads up that your Web developer may be at the lower end of the spectrum... ...fine if he was cheap but if he's been suggesting he's top drawer and follows all the best practicies...

Doing it all in tables is 'quick and dirty', it'll especially come back to haunt you when you want to make layout changes to the site, and enabling the Read More button through an image map is just weirdness.

I also agree with the header graphic being anoying after the home page - if you want it on every page I would have thought it would work better as a vertical on the right, when I change pages I'm looking for new content at the top left and at the browser size I use normally your text is almost off the bottom.

Also, the feet being cut off the first two people in the queue doesn't look right, they either need to be there or something to act as a base - I would bring up the pink line you use under the heading for About us so that it acts as a bottom border to the image.

I also agree with the previous poster that you need to get some way of showing what you actually do, may be you don't want to show a full CV for fear that people will copy it - but why not show small sections - perhaps a 'common mistake' and 'this is how to do it right' - do each of these right versions in a different style and no-one will see a full consistant layout but they will get to see examples of your work.

'fraid I never was good at being constructive... biggrin

Vladikar

Original Poster:

635 posts

196 months

Thursday 12th May 2011
quotequote all
^^ Thank you for the help and info.

How would I go about making changes with regards to the 'form' issue then? I am worried it will have an effect on my SEO.

One thing I need to focus on is my CTR and content. I just don't get that feel at the moment.

Here is an example, there are a number of sites out there now which I may visit and I know within the first 15 seconds whether I will be getting my wallet out or not, unfortunately my site is not one of them.

I will be concentrating on structuring my sentences and overall content in the next few weeks so if anyone can point me in a good direction to start I would appreciate it. I know what I have to do - but doing it is a different matter!

Having to liaise with a developer has its downsides too.

Bikerjon

2,211 posts

189 months

Thursday 12th May 2011
quotequote all
All websites are work in progress and yours looks like a very good version 1 in my opinion (better than my own version 2 website!) The graphic is good, it looks modern and up to date and it's easy to see what you're offering within seconds of landing on the home page.

I don't however like the small white text on a dark background. It's difficult to read and this must be considered a major issue given the service you're offering will focus on the importance of layout and formatting. The colour scheme works well in other respects so maybe you could try increasing the font size and maybe try another font as well?

Vladikar

Original Poster:

635 posts

196 months

Friday 13th May 2011
quotequote all
Bikerjon said:
All websites are work in progress and yours looks like a very good version 1 in my opinion (better than my own version 2 website!) The graphic is good, it looks modern and up to date and it's easy to see what you're offering within seconds of landing on the home page.

I don't however like the small white text on a dark background. It's difficult to read and this must be considered a major issue given the service you're offering will focus on the importance of layout and formatting. The colour scheme works well in other respects so maybe you could try increasing the font size and maybe try another font as well?
Thanks Jon thumbup

I have just had the text changed just to make a decent analysis. I think it is quite a significant difference and one which I will be keeping I think!

Revised design





ijwoolley

6 posts

277 months

Friday 13th May 2011
quotequote all
Hi

Nice looking site, very good for a 1st site and for the business you are looking to appeal to.

I must admit I agree with a lot of the previous comments about the white writing on a dark background, it can be quite difficult to read large amounts of text, although it certainly looks quite striking initially.

I would also concur with one of the previous posts that mentioned the header graphic. It is great on the front page, but in the long term it might be worth considering a smaller graphic that appears on the following pages, so your more in depth information starts further up the page.

I would also definitely include a contact number/email address on all pages. You don't want people having to click through to the contact to find out how where to contact you, try and make it as easy as possible for them to reach you. Whether this is by telephone, email or contact form.

Hope that helps!