Interesting TV For Shop Owners

[HiRich]

Just a quick heads-up for any PH shop/small business people, an interesting little programme hidden away in the schedules that was quite interesting.
BBC2, Tuesdays, 7:30pm "All Over The Shop"
The premise is simple:
- Marketing 'guru' Geoff Burch visits a shop
- Tells owners why it's pants
- Owners do something about it
- Guru returns to shop where everything is now going gangbusters.
The advice seems to be astonishingly simple and obvious, but of the sort that needs an outsider to point out how simple it is. I suspect you'll spot something you could do for yourself (or worse, see something he criticises and say "Oh my God, we do that").
I presume the first episode is on iPlayer, and for the sake of 30 minutes it's worth videoing

[V8mate]

Thanks for posting that - it completely passed me by. It's part of what I do for businesses, so it's great to know what they might be watching on TV.

[ThatPhilBrettGuy]

Added bonus is that Geoff Burch is quite funny.

[Taita]

I'm watching this now.

Its the little simple things, that all add up!

[Kinky]

I just posted this over on P&P, and was politely pointed over here; thanks Taita

Here's what I posted (not realising this thread was here) .....

Just watched a brilliant programme on BBC2 called 'All over The Shop'.

Basically, it's a bit like the John Harvey-Jones "Troubleshooter" programmes of old (but much more basic), whereby the expert (Geoff Burch) visits retailers and tells them what to do to turn their business around.

It was pretty basic stuff, and I have to be honest fundamental; but bloody damn good viewing.

Watching it did make me wonder how some of these retailers survive.

For example, on tonights show they had 2 sisters who run a gift shop, but one of the sisters also makes bespoke/personalised tableware, cards, etc, etc. So they had a shop .... but no website .... no catalogue ..... no idea what a computer was .... etc, etc.

As I say, it's a pretty basic programme, but could easily be an hour long, focusing on more detail on each of the 3 retailers he focuses on each week.

And as stated above, how the hell do some of these retailers survive!

K

[Taita]

My God, did I just call one of the lead Mods on REPOST! Its a good program, will catch up with this later.

T

Edited by Taita on Tuesday 28th October 20:41

[Simpo Two]

Taita said:

My God, did I just call one of the lead Mods on REPOST!

And I'm a witness


Mr Expert's ideas are very easy - he just copies ideas from similar shops that are successful. The thing is that when you run your own business it's easy to be too close to it and lose sight of the fundamentals, or become a victim of vanity or ego.

[Kinky]

I saw nothing

[Nolar Dog]

I watched it and didn't think it was anything other than common sense that any man in the street could have suggested.

Nowhere near as in-depth or focused as the similar series "Mary: Queen Of Shops" from last year.
She was great.

EFS

Edited by Nolar Dog on Tuesday 28th October 23:16