Making Sales Happy in Hard Times

[racegirl]

I have got to put together a brief to announce a price increase of our products, to the Sales Department. What positive bullet points can I make that will not make them all feel disheartened. The price rise is in line with other companies prices and have already stated this. Please Help!!

[racegirl]

But it doesn't! I mean on the lines of, this is good for the company, your top sellers etc. All that kind of thing?