S'all In The Name...

[MrGilmore]

Afternoon,

I've got an itch, that needs scratching, well more a burning desire inside me that keeps telling me I need to work for myself.

I've set myself a opening date 18 months down the line of which by then I hope to have secured investment, have everything in place and be ready to open for business.

I'm struggling though, I've got the idea clear in my head and putting all down on paper now, however, the name of the business is where I start to fall.

I'm hoping if I give you guys a brief description of what exactly the business is focused around, you may be able to throw some ideas out there for me...

The business is as follows:
A cruise travel agency that focuses and specializes in the top end of the market such as Yachts of Seabourn, Silversea, Regent Seven Seas, Crystal and Cunards' Grills. We will be more of a 'value added' than a 'discount' cruise business which is one of the ways we differ from the rest. Eventually looking to end up as a tour operator and building tailor made packages. I'm trying to build a brand here, so I need something that says the following:

Professional
Class
Luxurious
Established

But also need to come up high in SEO as this will be our main stream of advertising...

So, what we've got so far?

NeverCompromiseTravel
Connoisseurs Cruise Club

Look forward to hearing your responses...

[MrGilmore]

Doofus said:

AAACruises.

Just kidding. I don't think much of NeverCompromiseTravel, and anything called "Club" will always suggest membership fees and so on.

If I were you, I'd get a Thesaurus and find one or two words that sum up my core values. I wouldn't make the name too specific to my product because if I diversify in the future, I'd either need a new name, or I'd have an incongruous one.

ETA: Isn;t SEO all about page content rather than domain name?

Edited by Doofus on Wednesday 28th July 13:43

Doofus,

Thanks for your comments.

Regarding 'club' this is true, however, the biggest agent in the country regarding turnover for P&O, which is one of the most popular cruiselines for the mass market sector is Bolsover Cruise Club. The company I currently work for are 2nd behind them but still, nowhere near in terms of revenue. I think one of the biggest things agencies, especially online and contact centre based ones find difficult in customer retention, nowadays the cliental just do not seem to be loyal and often go with a cheaper alternative even if they only save £10-15, seems strange to me but such is life.

The idea of the club is purely and simply to make the previous customer feel like they're part of a 'club' where they will always be looked after, always given the best service as well as a competitive cruise rate, hence no reason to 'shop around' as such.

So many ideas floating around my head i'm starting to feel dizzy!

[MrGilmore]

Gents,

Many thanks to all who have taken the time to respond.

I'm still working on things, brainstorming with others to see what we can come up with.

I'll be sure to let you all know once I've found 'the one'.

Thanks.