ad blocker no longer works with youtube?
Discussion
TameRacingDriver said:
Agree with this. The adverts didn't bother me when they were at the start of a video and you were able to skip after a few seconds. Hell, I'd even have tolerated a 30 second non skippable advert at the start of a video... But no, they had to go full on nuclear, interrupting videos with ads in the middle and having several adverts at the start was just ridiculous.
Other things as well like degrading the quality of the 1080 streams, which is all some of us need - my laptop is only 1080 but I normally end up picking a higher resolution so I don't get artifacts.. then YouTube complains too many people want to watch in 4k. Talk about shooting yourself in the foot.
Then the other issues like it pausing videos if it thinks you're not watching - I am watching, I'm using it as a radio station / music channel for background music. Shuffle play not working properly, and other foibles.
Finally the price, a tenner a month would have been reasonable but no, keep putting the price up. Just like Netflix.
They can bugger off. Their greed must be costing them members who would have happily paid a tenner a month.
Tbh 20 second unskippable ads are too much an a video that's 3 minutes long. Especially if I'm trying to preview the thing and see if it's relevant.Other things as well like degrading the quality of the 1080 streams, which is all some of us need - my laptop is only 1080 but I normally end up picking a higher resolution so I don't get artifacts.. then YouTube complains too many people want to watch in 4k. Talk about shooting yourself in the foot.
Then the other issues like it pausing videos if it thinks you're not watching - I am watching, I'm using it as a radio station / music channel for background music. Shuffle play not working properly, and other foibles.
Finally the price, a tenner a month would have been reasonable but no, keep putting the price up. Just like Netflix.
They can bugger off. Their greed must be costing them members who would have happily paid a tenner a month.
But rather than get into the arms race, well, £2.50 a month is well worth ad free on smart TVs.
Oh, and I'll happily use their servers as cloud storage for 100s of gigabytes of footage.
What can I say, I can be quite petty when I want to be.
TameRacingDriver said:
Solocle said:
For a long time, ads on youtube were occassional and short, no big deal.
Then they started pushing Premium. For some strange reason ads suddenly became incessant, gruellingly long, and unskippable.
Hence adblock.
By sparking a technical arms race, Youtube are going to war with people who just aren't willing to pay the advertised price to use their platform.
I only started using adblock because they went full tonto with the ads.
Agree with this. The adverts didn't bother me when they were at the start of a video and you were able to skip after a few seconds. Hell, I'd even have tolerated a 30 second non skippable advert at the start of a video... But no, they had to go full on nuclear, interrupting videos with ads in the middle and having several adverts at the start was just ridiculous.Then they started pushing Premium. For some strange reason ads suddenly became incessant, gruellingly long, and unskippable.
Hence adblock.
By sparking a technical arms race, Youtube are going to war with people who just aren't willing to pay the advertised price to use their platform.
I only started using adblock because they went full tonto with the ads.
Other things as well like degrading the quality of the 1080 streams, which is all some of us need - my laptop is only 1080 but I normally end up picking a higher resolution so I don't get artifacts.. then YouTube complains too many people want to watch in 4k. Talk about shooting yourself in the foot.
Then the other issues like it pausing videos if it thinks you're not watching - I am watching, I'm using it as a radio station / music channel for background music. Shuffle play not working properly, and other foibles.
Finally the price, a tenner a month would have been reasonable but no, keep putting the price up. Just like Netflix.
They can bugger off. Their greed must be costing them members who would have happily paid a tenner a month.
Megaflow said:
I tired it but could not make it work. The TV needed a particular format of USB stick to be able to see it, but if it was in that format, the mac could then not see it. Bit of a chicken and egg situation. Could have been me though
If you can't mount a USB stick on your TV to side load apps can you not use an app to send files to the TV from your phone Send Files To for eg.I use Newpipe on android and my android TV devices. The only thing I find a pain is not syncing subscriptions between devices. On chrome on the PC I got the message about not blocking adverts but they still get blocked by adblock plus.
This thread is hilarious.
According to almost every poster: Adverts are pointless, no one watches them, no one is influenced by them, and no one ever clicks on them or buys anything because of them.
You better tell that to brands/companies all around the world who spend a combined $738 Billion per year on advertisements. Not one of them would be doing it if they didn't have rock solid data to prove that adverts were worth more to their brand than they were spending on them.
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
That aside, and only speaking for myself, probably 70% of what I watch is via YouTube. The rest is a mix of Prime and Netflix, with some Sky News and BBC News thrown in via apps. I almost never watch terrestrial TV anymore.
YouTube is filled with absolutely fantastic channels and content creators, who go to enormous lengths, and often extremely significant expense, to produce the content they do. Much of it is on par with broadcast quality programming.
If you watch small, but very good, YouTube channels for long enough as they grow, many of them reach a point where the channel creator says they simply can't work 2 jobs anymore. The creation of content for the channel takes up more time than their 'real job' and eventually they end up quitting the day job so they can spend 40+ hours per week making YouTube content, and making it to a higher standard.
I don't think some people realise how many hours/days/weeks can be spent by creators making each individual video.
The monetisation of YouTube, the adverts, the subscriptions, and so on, is what enables these creators to earn a living while they produce videos that thousands/millions of people enjoy watching, and is often arguably far more interesting, varied, and niche than anything you could find on TV.
Without the adverts or subscriptions, we just wouldn't have all the YouTube channels we have at present, as there would be no money in it for creators, and that would be a sad end to all that talent out there.
The idea that a platform like YouTube would survive with no adverts and being fulled with just crappy 5 minute amateur videos about how to remove the starter motor from a Mk2 Cortina is the stuff of madness.
According to almost every poster: Adverts are pointless, no one watches them, no one is influenced by them, and no one ever clicks on them or buys anything because of them.
You better tell that to brands/companies all around the world who spend a combined $738 Billion per year on advertisements. Not one of them would be doing it if they didn't have rock solid data to prove that adverts were worth more to their brand than they were spending on them.
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
That aside, and only speaking for myself, probably 70% of what I watch is via YouTube. The rest is a mix of Prime and Netflix, with some Sky News and BBC News thrown in via apps. I almost never watch terrestrial TV anymore.
YouTube is filled with absolutely fantastic channels and content creators, who go to enormous lengths, and often extremely significant expense, to produce the content they do. Much of it is on par with broadcast quality programming.
If you watch small, but very good, YouTube channels for long enough as they grow, many of them reach a point where the channel creator says they simply can't work 2 jobs anymore. The creation of content for the channel takes up more time than their 'real job' and eventually they end up quitting the day job so they can spend 40+ hours per week making YouTube content, and making it to a higher standard.
I don't think some people realise how many hours/days/weeks can be spent by creators making each individual video.
The monetisation of YouTube, the adverts, the subscriptions, and so on, is what enables these creators to earn a living while they produce videos that thousands/millions of people enjoy watching, and is often arguably far more interesting, varied, and niche than anything you could find on TV.
Without the adverts or subscriptions, we just wouldn't have all the YouTube channels we have at present, as there would be no money in it for creators, and that would be a sad end to all that talent out there.
The idea that a platform like YouTube would survive with no adverts and being fulled with just crappy 5 minute amateur videos about how to remove the starter motor from a Mk2 Cortina is the stuff of madness.
Mont Blanc said:
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
The same companies that advertise on tv you mean? Before Youtube was even a thought? Those companies yeah? pocketspring said:
Mont Blanc said:
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
The same companies that advertise on tv you mean? Before Youtube was even a thought? Those companies yeah? Advertising is advertising, across any and all mediums.
My point was that many on this thread deem YouTube advertising to be pointless and suggested that it doesn’t work, or questioned who on earth would pay any attention to YouTube Adverts.
I was pointing out that YouTube advertising obviously does work otherwise no one would do it.
Some of the biggest spenders on YouTube adverts are similar to the top 10 ‘traditional advertising’ spenders: Apple, McDonalds, Disney, Proctor & Gamble, etc.
If YouTube advertising didn’t work for these brands, then they wouldn’t waste a penny on it.
CorradoTDI said:
Brave browser - blocks everything.
Many thanks for this. I'd been getting the warnings re ad blocker on Youtube for a while, but nothing changed. Then I got the 3 video warning and then that was it.I downloaded brave and use this for Youtube and apart from a minor delay when first looking at a vid, the rest plays fine, even if it's a long video (currently watching a CH4 doc 50 minutes long, and plays fine).
Thanks for great tip re bravo - much appreciated.
Fadblock doesn't seem to work for me, I just get adverts with no picture instead. Maybe it's because I've installed it in Edge rather than Chrome, but the add-ons are supposed to be compatible. Adblock Plus still seems to work but I'm finding I have to refresh the page before the videos will play. Might be time to give Brave a go.
Edit: fadblock works in Chrome, although I still find it slightly jarring when it plays an advert for a second in the middle of the video. About to try Brave.
Edit 2: Brave seems to be the best option, flawless so far.
Edit: fadblock works in Chrome, although I still find it slightly jarring when it plays an advert for a second in the middle of the video. About to try Brave.
Edit 2: Brave seems to be the best option, flawless so far.
Edited by TameRacingDriver on Monday 23 October 22:54
Mont Blanc said:
This thread is hilarious.
According to almost every poster: Adverts are pointless, no one watches them, no one is influenced by them, and no one ever clicks on them or buys anything because of them.
You better tell that to brands/companies all around the world who spend a combined $738 Billion per year on advertisements. Not one of them would be doing it if they didn't have rock solid data to prove that adverts were worth more to their brand than they were spending on them.
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
That aside, and only speaking for myself, probably 70% of what I watch is via YouTube. The rest is a mix of Prime and Netflix, with some Sky News and BBC News thrown in via apps. I almost never watch terrestrial TV anymore.
YouTube is filled with absolutely fantastic channels and content creators, who go to enormous lengths, and often extremely significant expense, to produce the content they do. Much of it is on par with broadcast quality programming.
If you watch small, but very good, YouTube channels for long enough as they grow, many of them reach a point where the channel creator says they simply can't work 2 jobs anymore. The creation of content for the channel takes up more time than their 'real job' and eventually they end up quitting the day job so they can spend 40+ hours per week making YouTube content, and making it to a higher standard.
I don't think some people realise how many hours/days/weeks can be spent by creators making each individual video.
The monetisation of YouTube, the adverts, the subscriptions, and so on, is what enables these creators to earn a living while they produce videos that thousands/millions of people enjoy watching, and is often arguably far more interesting, varied, and niche than anything you could find on TV.
Without the adverts or subscriptions, we just wouldn't have all the YouTube channels we have at present, as there would be no money in it for creators, and that would be a sad end to all that talent out there.
The idea that a platform like YouTube would survive with no adverts and being fulled with just crappy 5 minute amateur videos about how to remove the starter motor from a Mk2 Cortina is the stuff of madness.
Hilarious you felt the need to write all that garbage - I'm sorry you wasted your time.According to almost every poster: Adverts are pointless, no one watches them, no one is influenced by them, and no one ever clicks on them or buys anything because of them.
You better tell that to brands/companies all around the world who spend a combined $738 Billion per year on advertisements. Not one of them would be doing it if they didn't have rock solid data to prove that adverts were worth more to their brand than they were spending on them.
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
That aside, and only speaking for myself, probably 70% of what I watch is via YouTube. The rest is a mix of Prime and Netflix, with some Sky News and BBC News thrown in via apps. I almost never watch terrestrial TV anymore.
YouTube is filled with absolutely fantastic channels and content creators, who go to enormous lengths, and often extremely significant expense, to produce the content they do. Much of it is on par with broadcast quality programming.
If you watch small, but very good, YouTube channels for long enough as they grow, many of them reach a point where the channel creator says they simply can't work 2 jobs anymore. The creation of content for the channel takes up more time than their 'real job' and eventually they end up quitting the day job so they can spend 40+ hours per week making YouTube content, and making it to a higher standard.
I don't think some people realise how many hours/days/weeks can be spent by creators making each individual video.
The monetisation of YouTube, the adverts, the subscriptions, and so on, is what enables these creators to earn a living while they produce videos that thousands/millions of people enjoy watching, and is often arguably far more interesting, varied, and niche than anything you could find on TV.
Without the adverts or subscriptions, we just wouldn't have all the YouTube channels we have at present, as there would be no money in it for creators, and that would be a sad end to all that talent out there.
The idea that a platform like YouTube would survive with no adverts and being fulled with just crappy 5 minute amateur videos about how to remove the starter motor from a Mk2 Cortina is the stuff of madness.
JaredVannett said:
Mont Blanc said:
This thread is hilarious.
According to almost every poster: Adverts are pointless, no one watches them, no one is influenced by them, and no one ever clicks on them or buys anything because of them.
You better tell that to brands/companies all around the world who spend a combined $738 Billion per year on advertisements. Not one of them would be doing it if they didn't have rock solid data to prove that adverts were worth more to their brand than they were spending on them.
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
That aside, and only speaking for myself, probably 70% of what I watch is via YouTube. The rest is a mix of Prime and Netflix, with some Sky News and BBC News thrown in via apps. I almost never watch terrestrial TV anymore.
YouTube is filled with absolutely fantastic channels and content creators, who go to enormous lengths, and often extremely significant expense, to produce the content they do. Much of it is on par with broadcast quality programming.
If you watch small, but very good, YouTube channels for long enough as they grow, many of them reach a point where the channel creator says they simply can't work 2 jobs anymore. The creation of content for the channel takes up more time than their 'real job' and eventually they end up quitting the day job so they can spend 40+ hours per week making YouTube content, and making it to a higher standard.
I don't think some people realise how many hours/days/weeks can be spent by creators making each individual video.
The monetisation of YouTube, the adverts, the subscriptions, and so on, is what enables these creators to earn a living while they produce videos that thousands/millions of people enjoy watching, and is often arguably far more interesting, varied, and niche than anything you could find on TV.
Without the adverts or subscriptions, we just wouldn't have all the YouTube channels we have at present, as there would be no money in it for creators, and that would be a sad end to all that talent out there.
The idea that a platform like YouTube would survive with no adverts and being fulled with just crappy 5 minute amateur videos about how to remove the starter motor from a Mk2 Cortina is the stuff of madness.
Hilarious you felt the need to write all that garbage - I'm sorry you wasted your time.According to almost every poster: Adverts are pointless, no one watches them, no one is influenced by them, and no one ever clicks on them or buys anything because of them.
You better tell that to brands/companies all around the world who spend a combined $738 Billion per year on advertisements. Not one of them would be doing it if they didn't have rock solid data to prove that adverts were worth more to their brand than they were spending on them.
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
That aside, and only speaking for myself, probably 70% of what I watch is via YouTube. The rest is a mix of Prime and Netflix, with some Sky News and BBC News thrown in via apps. I almost never watch terrestrial TV anymore.
YouTube is filled with absolutely fantastic channels and content creators, who go to enormous lengths, and often extremely significant expense, to produce the content they do. Much of it is on par with broadcast quality programming.
If you watch small, but very good, YouTube channels for long enough as they grow, many of them reach a point where the channel creator says they simply can't work 2 jobs anymore. The creation of content for the channel takes up more time than their 'real job' and eventually they end up quitting the day job so they can spend 40+ hours per week making YouTube content, and making it to a higher standard.
I don't think some people realise how many hours/days/weeks can be spent by creators making each individual video.
The monetisation of YouTube, the adverts, the subscriptions, and so on, is what enables these creators to earn a living while they produce videos that thousands/millions of people enjoy watching, and is often arguably far more interesting, varied, and niche than anything you could find on TV.
Without the adverts or subscriptions, we just wouldn't have all the YouTube channels we have at present, as there would be no money in it for creators, and that would be a sad end to all that talent out there.
The idea that a platform like YouTube would survive with no adverts and being fulled with just crappy 5 minute amateur videos about how to remove the starter motor from a Mk2 Cortina is the stuff of madness.
FourWheelDrift said:
I think he must work in marketing and doesn't realise people will still buy from Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle if they stopped advertising tomorrow.
Never worked in marketing. I'm not creative enough!But the point stands that these companies are utterly awash with data and statistics. They know everything about everything. They certainly wouldn't be spending any money, or as much money, on advertising if they didn't need to.
Would people still buy from Samsung and Apple without advertising, yes, absolutely.
Would their sales fall if they stopped advertising, yes, absolutely.
Would the value of the drop in sales and brand awareness be greater than the cost of advertising, yes, absolutely.
Those calculations are done to death every day by brands.
But, if bunch of people on PH feel that they can tell Coca-Cola not to advertise anymore because it is pointless, then they are free to believe that fantasy.
Final point: Stop moaning about seeing adverts on YouTube. If there weren't adverts providing an income to video creators, and to YouTube, then we wouldn't have the choice and quality of videos that we do.
Mont Blanc said:
Final point: Stop moaning about seeing adverts on YouTube. If there weren't adverts providing an income to video creators, and to YouTube, then we wouldn't have the choice and quality of videos that we do.
No, I won't stop moaning about excessive adverts on Youtube because you want me to.It was fine until the recent changes. Now it is like American TV, except you can't record and watch later, skipping the ads. You tube was fantastic before all the "youtubers" made a career out of it.
Perhaps there should be a channel for the commercial side, and a channel for the hobbyist/helpful/free side?
Someone else made a very valid point about short clips - if you are trawling for a video that has very specific content, for example , changing the disc on a transit RWD, you have to scan through several videos to filter out the dross (mainly people who think the video is more about them than the actual procedue) - this is a right royal pain when you have several adverts at the beginning of each clip, most of which are no use to you at all (clips) - it has been one of the fundamental USPs of YT.
For example, I do NOT want to fund the likes of Mat Armstrong though inserted non-skippable ads generated by YT. He includes a detailed product placement in every one of his videos, which, you can skip - though he does cleverly include content during the promotions. That's fine. The inserted ads are not, and if I lose the ability to skip them, I'll tune out.
There has to be a balance between commercialism and community content generation, and the balance is tipping too far in one direction. Products we've come to get used to and love, and very quickly becoming overly commercial and money grabbing. Anyone use Photobucket any more ? :-p
p.s. I used to work in advertising - though IT managment. I have a rough handle on how it works and their reach.
For me the adverts aren't the problem per se, it's the sheer amount of them that makes them the issue. I've watched some videos since the warnings came up without any blockers and a video that's 7 minutes long took nearly 16 minutes to get through due to the ads at the beginning and every minute or so, not counting the ones at the end! To check it wasn't just me I rewatched one of Tavarish's videos on the P1 and at 43 minutes long it had so many adverts in the first 15 minutes that I was only 9 minutes in to the video, they also destroyed any semblance of pace to it and I was struggling to pay attention to what I was watching they were so intrusive. Needless to say I quickly installed FadBlock (works perfectly!) and I can now actually watch stuff again.
Just so people don't think I'm a freeloader I do Patreon or direct payments (buy merch etc) for the channels I watch a lot of. Far better my money goes direct to the channels I want it to than YouTube get their cut and what's left go to crap I never want to watch!
Just so people don't think I'm a freeloader I do Patreon or direct payments (buy merch etc) for the channels I watch a lot of. Far better my money goes direct to the channels I want it to than YouTube get their cut and what's left go to crap I never want to watch!
pocketspring said:
Absolutely. They're just trying to be annoying to squeeze the cash out of the user. And who really buys anyhting from these ads? Most are crap! Some bloke walking down the road talking about life insurance from a company you've never heard of. No thanks.
Yes, but the people placing the Ads pay Alphabet/Youtube which allows them to generate revenues and ultimately, profits. Whether you find them useful or not is really of little concern to Youtube other than if they can prove that their ads are more relevant, they can charge the advertiser more for them.It's been a couple of years since I switched to paying for the Premium service (because of ads) and the ad frequency was bad enough back then, I wouldn't like to experience what it's like now. What YT have to do is walk the tightrope between pushing ads to generate revenue and encourage paid subs .. and pissing people who don't want to pay a sub off enough that they stop watching the service. That would deter creators from making videos and ultimately cause YT to decline since they wouldn't have the revenue-generating content.
Since Google are famous for their analytics, they'll be in a pretty good position to judge if the strategy is working. I wouldn't be surprised if they try other budget friendly measures like deleting really old, seldom watched videos or the like. Or maybe having waits for less popular videos to be retrieved from cheaper/slower mass storage - right now you can pick almost any video it seems and it will play instantly.
Mont Blanc said:
This thread is hilarious.
According to almost every poster: Adverts are pointless, no one watches them, no one is influenced by them, and no one ever clicks on them or buys anything because of them.
You better tell that to brands/companies all around the world who spend a combined $738 Billion per year on advertisements. Not one of them would be doing it if they didn't have rock solid data to prove that adverts were worth more to their brand than they were spending on them.
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
That aside, and only speaking for myself, probably 70% of what I watch is via YouTube. The rest is a mix of Prime and Netflix, with some Sky News and BBC News thrown in via apps. I almost never watch terrestrial TV anymore.
YouTube is filled with absolutely fantastic channels and content creators, who go to enormous lengths, and often extremely significant expense, to produce the content they do. Much of it is on par with broadcast quality programming.
If you watch small, but very good, YouTube channels for long enough as they grow, many of them reach a point where the channel creator says they simply can't work 2 jobs anymore. The creation of content for the channel takes up more time than their 'real job' and eventually they end up quitting the day job so they can spend 40+ hours per week making YouTube content, and making it to a higher standard.
I don't think some people realise how many hours/days/weeks can be spent by creators making each individual video.
The monetisation of YouTube, the adverts, the subscriptions, and so on, is what enables these creators to earn a living while they produce videos that thousands/millions of people enjoy watching, and is often arguably far more interesting, varied, and niche than anything you could find on TV.
Without the adverts or subscriptions, we just wouldn't have all the YouTube channels we have at present, as there would be no money in it for creators, and that would be a sad end to all that talent out there.
The idea that a platform like YouTube would survive with no adverts and being fulled with just crappy 5 minute amateur videos about how to remove the starter motor from a Mk2 Cortina is the stuff of madness.
The problem is that people have become so accustomed to getting all manner of IT based services 'for free' that when the time comes that the suppliers need to monetise them, they won't pay.According to almost every poster: Adverts are pointless, no one watches them, no one is influenced by them, and no one ever clicks on them or buys anything because of them.
You better tell that to brands/companies all around the world who spend a combined $738 Billion per year on advertisements. Not one of them would be doing it if they didn't have rock solid data to prove that adverts were worth more to their brand than they were spending on them.
In fact, you better tell the worlds biggest spenders on advertising: Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle, where they are all going wrong. I mean, they could save an absolute fortune if they just stopped advertising right? Profits would be up! It wouldn't hurt their business at all, as according to PH, consumers simply aren't watching adverts...
That aside, and only speaking for myself, probably 70% of what I watch is via YouTube. The rest is a mix of Prime and Netflix, with some Sky News and BBC News thrown in via apps. I almost never watch terrestrial TV anymore.
YouTube is filled with absolutely fantastic channels and content creators, who go to enormous lengths, and often extremely significant expense, to produce the content they do. Much of it is on par with broadcast quality programming.
If you watch small, but very good, YouTube channels for long enough as they grow, many of them reach a point where the channel creator says they simply can't work 2 jobs anymore. The creation of content for the channel takes up more time than their 'real job' and eventually they end up quitting the day job so they can spend 40+ hours per week making YouTube content, and making it to a higher standard.
I don't think some people realise how many hours/days/weeks can be spent by creators making each individual video.
The monetisation of YouTube, the adverts, the subscriptions, and so on, is what enables these creators to earn a living while they produce videos that thousands/millions of people enjoy watching, and is often arguably far more interesting, varied, and niche than anything you could find on TV.
Without the adverts or subscriptions, we just wouldn't have all the YouTube channels we have at present, as there would be no money in it for creators, and that would be a sad end to all that talent out there.
The idea that a platform like YouTube would survive with no adverts and being fulled with just crappy 5 minute amateur videos about how to remove the starter motor from a Mk2 Cortina is the stuff of madness.
For some services, it's enough to sell your users info to third parties but for a service like Youtube you're gonna need a lot more revenue. I really think a lot of people just don't grasp exactly the sort of infrastructure and effort needed to provide a service like Youtube - it's garagantuan and extremely expensive. These are typically the same people who think electricity just comes out of sockets in the wall and don't appreciate the rest of the system needed to make that happen.
FourWheelDrift said:
I think he must work in marketing and doesn't realise people will still buy from Amazon, Unilever, L'Oreal, Coca-Cola, Apple, Pepsi, Samsung, and Nestle if they stopped advertising tomorrow.
The data advertisers regarding their returns from the various channels is enough to prove that, for them, advertising works. Without adverts, their profit would plummet. You don't need to work in advertising to work out that these big companies watch their pennies. Advertising works. It gives good return on investment. If it didn't, they'd stop advertising today rather than wait until tomorrow.
Lucas Ayde said:
The problem is that people have become so accustomed to getting all manner of IT based services 'for free' that when the time comes that the suppliers need to monetise them, they won't pay.
For some services, it's enough to sell your users info to third parties but for a service like Youtube you're gonna need a lot more revenue. I really think a lot of people just don't grasp exactly the sort of infrastructure and effort needed to provide a service like Youtube - it's garagantuan and extremely expensive. These are typically the same people who think electricity just comes out of sockets in the wall and don't appreciate the rest of the system needed to make that happen.
I work in IT so I fully understand the infrastructure required to host and stream millions of high resolution video files, which are the largest files most people will ever encounter. I appreciate they need to advertise to provide a 'free' service. The issue is that when the advertising becomes so intrusive that it makes the video unwatchable, the end result will simply be that people will try and find workarounds to kill the adverts, or they will simply stop using the service.For some services, it's enough to sell your users info to third parties but for a service like Youtube you're gonna need a lot more revenue. I really think a lot of people just don't grasp exactly the sort of infrastructure and effort needed to provide a service like Youtube - it's garagantuan and extremely expensive. These are typically the same people who think electricity just comes out of sockets in the wall and don't appreciate the rest of the system needed to make that happen.
Personally, for me, the level of advertising is far too intrusive as it stands, and the price is simply too high for people to pay. I would pay £10 no problem, as long as it didn't increase far in excess of the rate of inflation, but no, they keep increasing the price every year. You have to remember as well that there is a subscription fatigue with people. There are simply so many services now demanding monthly subscriptions, while not really delivering great value in return.
For example, I would happily pay a TV subscription of £50 a month to watch my football team play (and getting the other games would be a bonus). However, I can pay Sky, but I will only get a fraction of my teams games. If I want to see the Champions League matches, I'll have to pay TNT however much it is for them. Then other matches are on Amazon (which I already have via Prime). Even if I subscribed to all three services, I still cannot watch every game. The same thing happens with movies, TV series etc. You could easily end up with dozens of subscriptions, costing over £100 a month and still not have access to everything...
Yet I can pay for IPTV, £30 a year, and see every single match.
They simply need to make it more attractive. People are not necessarily wanting to not pay, but they do object to being ripped off. For example, Netflix, who originally encouraged password sharing not only pulled the rug from under from those people, but then proceeded to immediately raise the price. I used to share my dad's password, now they've pulled it. I didn't even watch it that much. They then put the price up. I'm not likely to subscribe, especially when I can find most of the programmes they show elsewhere, somewhere on the shadier corners of the internet, and more besides...
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