Discussion
On SEO: basic SEO is OK but the thing that really works... is content.
I've started an all new WordPress website a year ago and after summer 2015 I get 3 leads every week which is enough for my business (online marketing) to flow along.
Adwords work a treat in B2C and with a brand that's established, competing with others in your niche. Drop me a line if you need to know more.
I've started an all new WordPress website a year ago and after summer 2015 I get 3 leads every week which is enough for my business (online marketing) to flow along.
Adwords work a treat in B2C and with a brand that's established, competing with others in your niche. Drop me a line if you need to know more.
One thing I've noticed is that many people like to complain about the cost of adwords and yet are prepared to spend hours and hours of their own time working on SEO - just because it's "free"!
For a lot of people the answer is to do a bit of both. For my own business adwords easily pays for itself - but I'm a very light user compared to some.
For a lot of people the answer is to do a bit of both. For my own business adwords easily pays for itself - but I'm a very light user compared to some.
Dave_ST220 said:
otherman said:
Only if you try to target the rules. If you work with process, and focus on good content, the algorithms work for you. That's what they're there for - to bring good info to the top and push down spam with 'clever' SEO.
Sorry but bulls
t! Plenty of webmasters have found that out. We've jumped the Google hoops for years and if anything following their so called rules gets you no where Bikerjon said:
One thing I've noticed is that many people like to complain about the cost of adwords and yet are prepared to spend hours and hours of their own time working on SEO - just because it's "free"!
For a lot of people the answer is to do a bit of both. For my own business adwords easily pays for itself - but I'm a very light user compared to some.
Yep. We started out testing it and it seemed to be a go-er but we felt we weren't doing it efficiently hence getting pros to do it.For a lot of people the answer is to do a bit of both. For my own business adwords easily pays for itself - but I'm a very light user compared to some.
I always have at the back of my mind, though, how boring a job it must be to just manage adwords and SEO all damned day.
Bikerjon said:
One thing I've noticed is that many people like to complain about the cost of adwords and yet are prepared to spend hours and hours of their own time working on SEO - just because it's "free"!
Yep, utterly irrational.Time is money. Time pissing about trying to work something out when a pro could do it easily, and that time could be used to make money doing what you do know about is mental.
But so many people try it.
technodup said:
Bikerjon said:
One thing I've noticed is that many people like to complain about the cost of adwords and yet are prepared to spend hours and hours of their own time working on SEO - just because it's "free"!
Yep, utterly irrational.Time is money. Time pissing about trying to work something out when a pro could do it easily, and that time could be used to make money doing what you do know about is mental.
But so many people try it.
jammy_basturd said:
But this depends on which one you're more rich in, time or money.
It's not true every time, (and I think the OP said he's doing it for the wife so maybe not this time) but if I make money cleaning cars, I'd be wasting time and therefore money trying to learn SEO. Ten hours a month on SEO is ten cars not washed, ten cheques not cashed. Ten payments that might pay for a proper SEO guy.Finding new clients is imo the most important part of any business. If you don't have expertise in that area, be it SEO, sales, marketing or whatever it seems to me the worst thing to scrimp on.
technodup said:
t's not true every time, (and I think the OP said he's doing it for the wife so maybe not this time) but if I make money cleaning cars, I'd be wasting time and therefore money trying to learn SEO. Ten hours a month on SEO is ten cars not washed, ten cheques not cashed. Ten payments that might pay for a proper SEO guy.
Finding new clients is imo the most important part of any business. If you don't have expertise in that area, be it SEO, sales, marketing or whatever it seems to me the worst thing to scrimp on.
Finding new clients is imo the most important part of any business. If you don't have expertise in that area, be it SEO, sales, marketing or whatever it seems to me the worst thing to scrimp on.
Let's put it in ROI terms.
If spending £200 on marketing (in whatever format) generates £1000 of sales, surely it is money well spent.
otherman said:
What I'm saying is don't follow the rules. They change. Follow the principle - good content.
A wise thing to do. Google's Matt Cutts informed us about semantic search, the role of SEO in 'seach & find', the directions for Google to go and the importance of quality content (in support of the buyers journey) and active use of social media (share & engage > market dialogue) a long time ago.In 2010-2012 'we' were afraid of Google and now 'we' rely on Google... funny odd world.
In the meantime I'm writing for the markets of clients: they should do this themselves!
Hoofy said:
technodup said:
t's not true every time, (and I think the OP said he's doing it for the wife so maybe not this time) but if I make money cleaning cars, I'd be wasting time and therefore money trying to learn SEO. Ten hours a month on SEO is ten cars not washed, ten cheques not cashed. Ten payments that might pay for a proper SEO guy.
Finding new clients is imo the most important part of any business. If you don't have expertise in that area, be it SEO, sales, marketing or whatever it seems to me the worst thing to scrimp on.
Finding new clients is imo the most important part of any business. If you don't have expertise in that area, be it SEO, sales, marketing or whatever it seems to me the worst thing to scrimp on.
Let's put it in ROI terms.
If spending £200 on marketing (in whatever format) generates £1000 of sales, surely it is money well spent.
But, I want it to be money well spent.
Currently we use facebook advertising. The benefit of this is that every customer that comes through to us then may 'like' our page, and so see future communications, and ao their friends will also, so ouy network and advertising reash grows continuously. So £10 spent may just bring in 100 people initially, but in the long term this could be thousands.
£100 spent on google adwords will get me 100 people and thats it.
If I spend £??? on SEO for the site to drive it to the front page of google, then I won't need google adwords, because my traffic will be high enough anyway.
I am trying to quantify how much this £??? is for decent SEO for the site, how much I would need to spend ongoing and where I should buy from.
Efbe said:
Ok so to clarify, we are completely willing to spend money on this site.
But, I want it to be money well spent.
Currently we use facebook advertising. The benefit of this is that every customer that comes through to us then may 'like' our page, and so see future communications, and ao their friends will also, so ouy network and advertising reash grows continuously. So £10 spent may just bring in 100 people initially, but in the long term this could be thousands.
£100 spent on google adwords will get me 100 people and thats it.
If I spend £??? on SEO for the site to drive it to the front page of google, then I won't need google adwords, because my traffic will be high enough anyway.
I am trying to quantify how much this £??? is for decent SEO for the site, how much I would need to spend ongoing and where I should buy from.
Over £300 a month. You want someone who provides decent reports for you and knows how to drive traffic but can also manage the site.But, I want it to be money well spent.
Currently we use facebook advertising. The benefit of this is that every customer that comes through to us then may 'like' our page, and so see future communications, and ao their friends will also, so ouy network and advertising reash grows continuously. So £10 spent may just bring in 100 people initially, but in the long term this could be thousands.
£100 spent on google adwords will get me 100 people and thats it.
If I spend £??? on SEO for the site to drive it to the front page of google, then I won't need google adwords, because my traffic will be high enough anyway.
I am trying to quantify how much this £??? is for decent SEO for the site, how much I would need to spend ongoing and where I should buy from.
Those who do it for £100 a month will probably just link from a thousand directories and spam blogs with comments.
Efbe said:
Currently we use facebook advertising. The benefit of this is that every customer that comes through to us then may 'like' our page, and so see future communications, and ao their friends will also, so ouy network and advertising reash grows continuously. So £10 spent may just bring in 100 people initially, but in the long term this could be thousands.
That's nice, but how many of those "likes" have converted into actual sales? I can certainly see how FB works well to spread the word for some types of business - particularly in the leisure sector, but at least with Adwords you are targeting people who are actively seeking a product or service and who are hopefully ready to buy.Bikerjon said:
That's nice, but how many of those "likes" have converted into actual sales? I can certainly see how FB works well to spread the word for some types of business - particularly in the leisure sector, but at least with Adwords you are targeting people who are actively seeking a product or service and who are hopefully ready to buy.
It seems to work quite well. Though the likes don't do anything themselves, when my wife puts up an advert for an event, the uptake rate is pretty good.When we first started on the advertising route, we put £100 into google and £100 into facebook advertising. Google gave us 1 sale, whilst facebook gave us 5. It was not a promising start, so we kept on for several weeks putting £20 a week into wach one. We saw a couple more from google, but plenty from facebook; plus we were starting to build a brand through facebook.
The money pumped into google gives us nothing in the longrun, other than repeat custom, which we would gain through any medium.
Adwords may well work in other sectors, but does not seem to in the leisure industry.
following this experience, I want to improve our google standings, but through SEO, not through adwords.
Hoofy said:
Hang on, you're mixing AdWords and SEO.
am I?correct me if I am wrong...
Google adwords = paid advertising, for every person that searches for a set of keywords, you pay to be shown at the top of this list.
SEO = search engine optimisation, optimising your site to be organically as high up the google search results for a given set of keywords for no fee.
Efbe said:
Hoofy said:
Hang on, you're mixing AdWords and SEO.
am I?correct me if I am wrong...
Google adwords = paid advertising, for every person that searches for a set of keywords, you pay to be shown at the top of this list.
SEO = search engine optimisation, optimising your site to be organically as high up the google search results for a given set of keywords for no fee.
Hoofy said:
And in your last post I got the feeling you were talking about AdWords when we were discussing SEO?
ah right, no it was biker jon mentioning adwords.I was just trying to explain that adwords is basically money down the drain, wheras decent SEO puts you in a better long term position (if you can stay at the top)
but as of yet, no luck in finding a decent company.
The places I have gone to so far want to completely rebuild the website, which for wordpress is quite daft. a new theme maybe, but starting from scratch is just trying to con customers.
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