Aston Martin in F1
Discussion
It's a shame Astons F1 efforts were a year to late, a front engine design being overtaken by the rear engine phenomenon in 1960 because it was a fine looking car. Just a few years earlier and it could have been a match for the Vanwalls.
This initiative has to be seen in a different light, it's Aston Martin branding an existing F1 car and as it has a Mercedes engine it makes every sense from a marketing perspective. As for the cost who knows, my guess would be that if it happens then Andy Palmer has studied the costs and potential returns very closely indeed. Additionally don't forget he's done this before with an Infinity badge on the Red Bull.
Accepting that it's not an F1 Aston in the same sense as a Ferrari one should view it as a way for the company to reach a new audience and promote it's new range of Mercedes powered cars.
This initiative has to be seen in a different light, it's Aston Martin branding an existing F1 car and as it has a Mercedes engine it makes every sense from a marketing perspective. As for the cost who knows, my guess would be that if it happens then Andy Palmer has studied the costs and potential returns very closely indeed. Additionally don't forget he's done this before with an Infinity badge on the Red Bull.
Accepting that it's not an F1 Aston in the same sense as a Ferrari one should view it as a way for the company to reach a new audience and promote it's new range of Mercedes powered cars.
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RichB said:
It's a shame Astons F1 efforts were a year to late, a front engine design being overtaken by the rear engine phenomenon in 1960 because it was a fine looking car. Just a few years earlier and it could have been a match for the Vanwalls.
This initiative has to be seen in a different light, it's Aston Martin branding an existing F1 car and as it has a Mercedes engine it makes every sense from a marketing perspective. As for the cost who knows, my guess would be that if it happens then Andy Palmer has studied the costs and potential returns very closely indeed. Additionally don't forget he's done this before with an Infinity badge on the Red Bull.
Accepting that it's not an F1 Aston in the same sense as a Ferrari one should view it as a way for the company to reach a new audience and promote it's new range of Mercedes powered cars.
I've never agreed with this. I know F1 uber alles so F1 is the ultimate and so on and so forth. But I've always liked that fact Aston concentrated on endurance racing. Their success rate in endurance racing has...er... endured. Whereas most successful F1 teams of the time haven't endured. The Maserati brand has, but the cars are not the same at all. Cooper? Vanwall? Ferrari obviously but they are the exception. But their competition on endurance racing was Ferrari and Porsche. Good names to beat these days. David Brown 1, John Wyer 0, in retrospectThis initiative has to be seen in a different light, it's Aston Martin branding an existing F1 car and as it has a Mercedes engine it makes every sense from a marketing perspective. As for the cost who knows, my guess would be that if it happens then Andy Palmer has studied the costs and potential returns very closely indeed. Additionally don't forget he's done this before with an Infinity badge on the Red Bull.
Accepting that it's not an F1 Aston in the same sense as a Ferrari one should view it as a way for the company to reach a new audience and promote it's new range of Mercedes powered cars.
williamp said:
RichB said:
It's a shame Astons F1 efforts were a year to late, a front engine design being overtaken by the rear engine phenomenon in 1960 because it was a fine looking car. Just a few years earlier and it could have been a match for the Vanwalls.
This initiative has to be seen in a different light, it's Aston Martin branding an existing F1 car and as it has a Mercedes engine it makes every sense from a marketing perspective. As for the cost who knows, my guess would be that if it happens then Andy Palmer has studied the costs and potential returns very closely indeed. Additionally don't forget he's done this before with an Infinity badge on the Red Bull.
Accepting that it's not an F1 Aston in the same sense as a Ferrari one should view it as a way for the company to reach a new audience and promote it's new range of Mercedes powered cars.
I've never agreed with this. I know F1 uber alles so F1 is the ultimate and so on and so forth. But I've always liked that fact Aston concentrated on endurance racing. Their success rate in endurance racing has...er... endured. Whereas most successful F1 teams of the time haven't endured. The Maserati brand has, but the cars are not the same at all. Cooper? Vanwall? Ferrari obviously but they are the exception. But their competition on endurance racing was Ferrari and Porsche. Good names to beat these days. David Brown 1, John Wyer 0, in retrospectThis initiative has to be seen in a different light, it's Aston Martin branding an existing F1 car and as it has a Mercedes engine it makes every sense from a marketing perspective. As for the cost who knows, my guess would be that if it happens then Andy Palmer has studied the costs and potential returns very closely indeed. Additionally don't forget he's done this before with an Infinity badge on the Red Bull.
Accepting that it's not an F1 Aston in the same sense as a Ferrari one should view it as a way for the company to reach a new audience and promote it's new range of Mercedes powered cars.
H
They won't be owning any part of a team they will simply be sponsors
BravoV8V said:
And?
Aston Martin will have as much involvement in F1 as Lotus has over the past few years. Ie there will be no technical inviolvment, just a sticker on a car. This is very different to their GT racing.
Aston Martin will have as much involvement in F1 as Lotus has over the past few years. Ie there will be no technical inviolvment, just a sticker on a car. This is very different to their GT racing.
They won't be owning any part of a team they will simply be sponsors
Edited by mikey k on Sunday 1st November 08:43
RichB said:
williamp said:
RichB said:
It's a shame Astons F1 efforts were a year to late, a front engine design being overtaken by the rear engine phenomenon in 1960 because it was a fine looking car. Just a few years earlier and it could have been a match for the Vanwalls.
This initiative has to be seen in a different light, it's Aston Martin branding an existing F1 car and as it has a Mercedes engine it makes every sense from a marketing perspective. As for the cost who knows, my guess would be that if it happens then Andy Palmer has studied the costs and potential returns very closely indeed. Additionally don't forget he's done this before with an Infinity badge on the Red Bull.
Accepting that it's not an F1 Aston in the same sense as a Ferrari one should view it as a way for the company to reach a new audience and promote it's new range of Mercedes powered cars.
I've never agreed with this. I know F1 uber alles so F1 is the ultimate and so on and so forth. But I've always liked that fact Aston concentrated on endurance racing. Their success rate in endurance racing has...er... endured. Whereas most successful F1 teams of the time haven't endured. The Maserati brand has, but the cars are not the same at all. Cooper? Vanwall? Ferrari obviously but they are the exception. But their competition on endurance racing was Ferrari and Porsche. Good names to beat these days. David Brown 1, John Wyer 0, in retrospectThis initiative has to be seen in a different light, it's Aston Martin branding an existing F1 car and as it has a Mercedes engine it makes every sense from a marketing perspective. As for the cost who knows, my guess would be that if it happens then Andy Palmer has studied the costs and potential returns very closely indeed. Additionally don't forget he's done this before with an Infinity badge on the Red Bull.
Accepting that it's not an F1 Aston in the same sense as a Ferrari one should view it as a way for the company to reach a new audience and promote it's new range of Mercedes powered cars.
:alltheITgearnoidea:RichB said:
I simply said that as a vehicle to reach new audiences to promote tehir new range of cars it could be good and that Andy Palmer must believe in it.
Having see the Infiniti name on Red Bull F1 cars for many years ( at a cost of supposedly millions each year), it occurred to me, that I had never been aware of any Infiniti cars on the road.
Expensive sponsorship is supposed to be about selling, so what is going on?
Looking at the Infiniti website revealed a bland range of cars, that probably would not even be noticed on the road. Perhaps they sell by the thousand, but I had just not noticed any. A look at their brand badge showed just a nondescript squiggle.
So how many do they sell in the UK?
Answer;
September = 106
(Aston Martin = 148)
Proceed into F1 with caution.
The history of about 150 failed teams, says it all.
Edited by Jon39 on Sunday 1st November 08:48
Maybe I take too much interest in cars in general, even nondescript ones. 
Infinti is to Nissan what Lexus is to Toyota and Acura to Honda. These brands were intentionally nondescript and introduced to the American market decades ago to allow Japanese manufacturers to sell cars there and overcome prejudice against Japanese goods lingering on from WWII.
Because Americans prefer larger cars, outside of the US these brands morphed into the 'luxury' brands of these manufacturers allowing them to sell an every day car and a luxury car in the same market.
Infinti is to Nissan what Lexus is to Toyota and Acura to Honda. These brands were intentionally nondescript and introduced to the American market decades ago to allow Japanese manufacturers to sell cars there and overcome prejudice against Japanese goods lingering on from WWII.
Because Americans prefer larger cars, outside of the US these brands morphed into the 'luxury' brands of these manufacturers allowing them to sell an every day car and a luxury car in the same market.
Edited by RichB on Sunday 1st November 09:17
Thank you Rich.
I admire your enthusiasm for older sports cars.
Now I am puzzled that you also have a deep knowledge of Infiniti and Acura (never heard of that before).
After reading your explanation, one aspect confuses me.
They wanted better sales in USA, so they pour money into Formula One.
But, the Americans show little interest in F1.
Edited by Jon39 on Sunday 1st November 09:54
Jon39 said:
one aspect confuses me. They want better sales in USA, so they pour money into Formula One.
But, the Americans show little interest in F1.
Who, Aston or Infiniti? I assume the thinking is that F1 goes to places like China, Russia, Japan and lord knows where else... I'm not a marketeer so who knows? Maybe Andy Palmer just likes going to races? Maybe it's not going to cost as much as people think, the Aston name will drag other sponsors with them. But, the Americans show little interest in F1.
RichB said:
Who, Aston or Infiniti?
InfinitiRich said:
I assume the thinking is that F1 goes to places like China, Russia, Japan and lord knows where else... I'm not a marketeer so who knows? Maybe Andy Palmer just likes going to races? Maybe it's not going to cost as much as people think, the Aston name will drag other sponsors with them.
Yes. We will have to wait to see what happens.Does the Force India chief, have any connection with an airline with problems?
I have found a much more detailed explanation about this rumour/story.
https://joesaward.wordpress.com/2015/10/31/sexing-...
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