TVR News

Author
Discussion

DonkeyApple

55,135 posts

169 months

Monday 1st June 2015
quotequote all
350Matt said:
So if the new car managed to weigh the same (ish ) as the old (1000 to 1100kg) but had a 'mere' 450Bhp would that do us.....

surely that enough for something with a basic chassis?
I would guess that that sort of weight target is impossible. By the time you've made the car larger than the old ones so as to suit modern requirements, added some safety kit and also beefed up the drivetrain to take that extra power then I think you have to safely assume a figure at least where the Evora is.

And then to get it lighter requires the kind of money that then means it's probably too expensive?

The Typhon is quite a bit longer and wider than standard Tivs but is the same weight. It cost TVR an awful lot of money to achieve that. It does show that it can be done but the last price for the Typhon was £135k a decade ago and it wasn't bought then.

Tech has moved on and shells can probably be made cheaper and better overseas, as can chassis but I think if the new TVR is the same size as the old ones then it may create hurdles for the price expectations among new buyers. I would think they would be larger and heavier?

900T-R

20,404 posts

257 months

Monday 1st June 2015
quotequote all
DonkeyApple said:
I think if the new TVR is the same size as the old ones then it may create hurdles for the price expectations among new buyers. I would think they would be larger and heavier?
Why? I think the whole point of being a very low volume manufacturer would be that you can build that 'Cobra-type' car that the Jaguars and Astons of this world cannot due to regulations and overseas/nouveau riche market expectations. If it were my money I would want to differentiat from that set as clearly as possible and if my 6'2.5" frame has ample space in an old-school TVR (except T350/Sag which are on the 'cosy' side...) with oodles of boot space, why on Earth would you want to make it bigger?



simonwedge

743 posts

180 months

Monday 1st June 2015
quotequote all
Whilst perusing the 'How Many Left' website I notice that 3 'new' Griffith's were registered in 2014. ( https://www.howmanyleft.co.uk/vehicle/tvr_griffith... ). Factory test mules??




DonkeyApple

55,135 posts

169 months

Monday 1st June 2015
quotequote all
900T-R said:
DonkeyApple said:
I think if the new TVR is the same size as the old ones then it may create hurdles for the price expectations among new buyers. I would think they would be larger and heavier?
Why? I think the whole point of being a very low volume manufacturer would be that you can build that 'Cobra-type' car that the Jaguars and Astons of this world cannot due to regulations and overseas/nouveau riche market expectations. If it were my money I would want to differentiat from that set as clearly as possible and if my 6'2.5" frame has ample space in an old-school TVR (except T350/Sag which are on the 'cosy' side...) with oodles of boot space, why on Earth would you want to make it bigger?

Because if they have any sense they want to sell to non enthusiasts. The most commercially valuable car buyer is the non enthusiast. If you make it smaller than other £60-£120k cars then believe it or not, most people will find it too expensive. Small is cheap and big is expensive. That's the way humans work.

Recent Tivs are now very small cars compared to their modern contemporaries.

I very much suspect that if you produced something as small as a Griff today then you would be creating automatic pricing expectations that would put you in the back foot.

Plus, it would likely have negative performance connotations in the inevitable benchmarking against modern equivalents.

Today's cars are very much wider and longer than they were just 10 years ago, let alone 20.

RichB

51,505 posts

284 months

Monday 1st June 2015
quotequote all
simonwedge said:
Whilst perusing the 'How Many Left' website I notice that 3 'new' Griffith's were registered in 2014. ( https://www.howmanyleft.co.uk/vehicle/tvr_griffith... ). Factory test mules??
Why do people bother looking at that web site? hehe

simonwedge

743 posts

180 months

Monday 1st June 2015
quotequote all
RichB said:
simonwedge said:
Whilst perusing the 'How Many Left' website I notice that 3 'new' Griffith's were registered in 2014. ( https://www.howmanyleft.co.uk/vehicle/tvr_griffith... ). Factory test mules??
Why do people bother looking at that web site? hehe
Why are some people so arrogant and rude?

DonkeyApple

55,135 posts

169 months

Monday 1st June 2015
quotequote all
simonwedge said:
RichB said:
simonwedge said:
Whilst perusing the 'How Many Left' website I notice that 3 'new' Griffith's were registered in 2014. ( https://www.howmanyleft.co.uk/vehicle/tvr_griffith... ). Factory test mules??
Why do people bother looking at that web site? hehe
Why are some people so arrogant and rude?
Why are some people so phenominally over sensitive and deaperate to unecassarily offended? wink

Wacky Racer

38,136 posts

247 months

Monday 1st June 2015
quotequote all
DonkeyApple said:
simonwedge said:
RichB said:
simonwedge said:
Whilst perusing the 'How Many Left' website I notice that 3 'new' Griffith's were registered in 2014. ( https://www.howmanyleft.co.uk/vehicle/tvr_griffith... ). Factory test mules??
Why do people bother looking at that web site? hehe
Why are some people so arrogant and rude?
Why are some people so phenominally over sensitive and deaperate to unecassarily offended? wink
Say that again in English...biggrin

DonkeyApple

55,135 posts

169 months

Monday 1st June 2015
quotequote all
Wacky Racer said:
DonkeyApple said:
simonwedge said:
RichB said:
simonwedge said:
Whilst perusing the 'How Many Left' website I notice that 3 'new' Griffith's were registered in 2014. ( https://www.howmanyleft.co.uk/vehicle/tvr_griffith... ). Factory test mules??
Why do people bother looking at that web site? hehe
Why are some people so arrogant and rude?
Why are some people so phenominally over sensitive and deaperate to unecassarily offended? wink
Say that again in English...biggrin
I don't believe my iPhone has a setting for English.

Milky400

1,960 posts

178 months

Monday 1st June 2015
quotequote all
RichB said:
hy do people bother looking at that web site? hehe
Why not?........

RichB

51,505 posts

284 months

Monday 1st June 2015
quotequote all
simonwedge said:
RichB said:
simonwedge said:
Whilst perusing the 'How Many Left' website I notice that 3 'new' Griffith's were registered in 2014. ( https://www.howmanyleft.co.uk/vehicle/tvr_griffith... ). Factory test mules??
Why do people bother looking at that web site? hehe
Why are some people so arrogant and rude?
Eh? At least the chap who asked why not posed a reasonable question. I'm not quite sure what offended you so easily. I'd apologise if I knew what I'd said wrong it was just a brief, off the cuff, remark about a web site that's ridiculously inconsistent. confused

RichB

51,505 posts

284 months

Monday 1st June 2015
quotequote all
Milky400 said:
RichB said:
hy do people bother looking at that web site? hehe
Why not?........
Because the data it's based on is terribly inconsistent and full off errors. It depends upon log books having been completed properly and they never were. It simply cannot be relied upon and certainly not for low volume marques like TVRs.

harry henderson

358 posts

108 months

Monday 1st June 2015
quotequote all
I've never seen that sight before, it's quite interesting though. Only about 800 Cerberas left, I'm glad I didn't wait too long to get one.

FlipFlopGriff

7,144 posts

247 months

Monday 1st June 2015
quotequote all
13 Griffs since 2005? Are these European or US cars being registered in the UK, either 60's or 90/00's Griffs?
FFG

900T-R

20,404 posts

257 months

Tuesday 2nd June 2015
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DonkeyApple said:
Because if they have any sense they want to sell to non enthusiasts.
Eh?? To compete against the mainstream would be suicidal. They don't have to either, if they have any sense they will plan to build a couple hundred cars as an upper limit.

DonkeyApple

55,135 posts

169 months

Tuesday 2nd June 2015
quotequote all
900T-R said:
DonkeyApple said:
Because if they have any sense they want to sell to non enthusiasts.
Eh?? To compete against the mainstream would be suicidal. They don't have to either, if they have any sense they will plan to build a couple hundred cars as an upper limit.
It's not about competing against the mainstream. It's about selling new cars. What separated TVR sales from all the other low volume manufacturers from the 90s on was that non enthusiasts were buying the cars. I doubt anyone is expecting those volumes again but why specifically build a car that only an enthusiast would buy? Seems slightly suicidal not to plan for success?

And I agree, a couple of hundred cars would be rather superb. But at what price? The closer they are to £100k the more vital the non enthusiast is to success. Down at the £30-£40k level you could probably shift that volume just to enthusiasts. Having said that, it's not as if Ginetta are selling many cars. In fact, they've sold none of their £80k cars and struggled to flog old stock and the baby one is pretty crude and catagorically only for enthusiasts and they aren't flying off the shelf.

To sell a couple of hundred a year they need broad appeal and the one thing the market tells us all day long is that no one forks out strong money for small sports cars. Small is cheap. It's going to need a very similar footprint to things like SLKs and Boxsters, not MX5s or Elise's etc.

TA14

12,722 posts

258 months

Tuesday 2nd June 2015
quotequote all
FlipFlopGriff said:
13 Griffs since 2005? Are these European or US cars being registered in the UK, either 60's or 90/00's Griffs? FFG
As Adrian said it's probably the 'original' Griffs; AIUI it's the perversion of historic racing whereby a new car is built roughly following the design of the original but with uprated engine, suspension etc. Look how many TVRs compete at the historic races at Spa. It's getting hard to find a historic race where a historic car is competitive now.

900T-R

20,404 posts

257 months

Tuesday 2nd June 2015
quotequote all
DonkeyApple said:
It's not about competing against the mainstream. It's about selling new cars. What separated TVR sales from all the other low volume manufacturers from the 90s on was that non enthusiasts were buying the cars. I doubt anyone is expecting those volumes again but why specifically build a car that only an enthusiast would buy? Seems slightly suicidal not to plan for success?
Because then the market expects seamlessly shifting DCT transmissions, three-stage ESP to save the driver's bacon while still being able to pretend they're a racing driver, state of the art in-car communication and connectivity (see how Aston and Lotus' systems are always being lambasted in reviews while for the non-tech oriented population they're probably perfectly adequate) - everything that's exceedingly expensive and difficult to engineer into a low volume product, will do nothing to endear their product to their 'core' customer but muddle the waters with regards to the proposition the brand makes?

Successful marketing is as much defining for whom your product is not, as anything else. If Jaguar makes 1.7 ton 'compact' two seater sports cars, it's easy to see where's an opportunity for the brand to differentiate itself. If only 0.1% of the people on here who agree performance cars have grown too fat and overblown, buy a TVR, the order books will be full for some time to come.

TA14

12,722 posts

258 months

Tuesday 2nd June 2015
quotequote all
DonkeyApple said:
To sell a couple of hundred a year they need
To sell 200 cars a year and survive history shows us probably is not possible; you either need to be bigger or smaller. Companies like Atom survive on tiny numbers. TVR generally produced about 600 - 800 cars a year, about the same as Morgan. TVR's biggest problems in their last two or three years were the S6 fallout and the low numbers sold meaning that the overheads were spread over fewer and fewer cars leading to losses despite ever increasing prices.

DonkeyApple

55,135 posts

169 months

Tuesday 2nd June 2015
quotequote all
900T-R said:
DonkeyApple said:
Because if they have any sense they want to sell to non enthusiasts.
Eh?? To compete against the mainstream would be suicidal. They don't have to either, if they have any sense they will plan to build a couple hundred cars as an upper limit.
Something to bear in mind if wanting to sell 200 cars a year is that this isn't much less than what Lotus manage to sell across their whole range in the UK each year. And at the same time, the UK market shrank for them last year. Plus, the majority of their sales go abroad.

Conversely, the UK is one of the largest and most important markets in the world for Porsche's sports cars.

No one in the UK wants a small, expensive, British sportscar. Outside of the anomalous blip of TVR sales to Baby Boomers and IT Consultants at the turn of the century this has been the case for a rather long time.

To sell in the UK you need to either target the cash rich over 55s or the cash rich, under 40s. The former need the car to be fat and heavy to carry all the life support systems old people need like neck and pile warmers. While the latter needs to be big as new and easy money always knows that bigger is better.