TVR Network goes live

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Discussion

gmw9666

2,736 posts

201 months

Thursday 5th March 2015
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Timja said:
Makes sense to bring out official merchandise to bring a few pounds in, i'm sure they would sell a few bits to owners if it is good quality.
Works for Ferrari, last year they earned £44m in revenue from 60 merchandising licences of Ferrari-branded clothing, watches and other items.........not bad for a few red caps and t shirts lol

alex_gray255

6,313 posts

206 months

Thursday 5th March 2015
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Ferrari is Ferrari, TVR is TVR. Slight difference.

I doubt they would be able to make any serious money from it.

Oh, I thought the contract clauses about advertising were most amusing... not.

Edited by alex_gray255 on Thursday 5th March 19:18

chris watton

22,477 posts

261 months

Thursday 5th March 2015
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alex_gray255 said:
Ferrari is Ferrari, TVR is TVR. Slight difference.

I doubt they would be able to make any serious money from it.
I agree - Ferrari is a very well known and respected brand world-wide.

TVR, as much as I love the brand, isn't. Not even close.

Milky400

1,960 posts

179 months

Thursday 5th March 2015
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Timja said:
smile Wait 'til you see it, seriously exciting news!

Mate.......... That is bloody amazing, money well bloody spent....

alphaone

1,019 posts

174 months

Thursday 5th March 2015
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[quote=alex_gray255
Oh, I thought the contract clauses about advertising were most amusing... not.
quote]

Can you elaborate on this for the benefit of us still in the dark.

CerbWill

670 posts

119 months

Thursday 5th March 2015
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Tvr Power said:
Malcster said:
Grey Ghost said:
8nil said:
blackiepaul said:
From what I have heard not many - if any of the originals have signed up?
Correct. Enjoyed an enlightening convo last week with those in the know. Surprised at the way 'new' TVR have approached this.
^^^^^^^^^^^^

This. Very strange approach by the new owners from what I heard confused
Come on... don't keep us in the dark!!
What's the story?


Who in their right mind would signup to a commercial suicide contract that states you must buy ALL parts & consumables from TVR Parts Ltd (Racing Green) who actually are selling chinese and aftermarket parts as TVR Genuine Heritage, then TVR want to charge extortionate monthly fees to get any discount.

Forgone conclusion

Feel free to ask any questions.

Dom







Edited by Tvr Power on Thursday 5th March 14:04
Sounds like there is an interesting story behind the new TVR which we should all know before we decide whether to support them or not However this post makes them out to be cynical money-grabbers rather than anyone who cares for the brand. Dom, not suggesting it should be your place to 'spill the beans' on contract details etc.

Dischordant

603 posts

202 months

Thursday 5th March 2015
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Personally I appreciate the trusted few TVR garages who as a result help prevent new TVR from dictating prices/preventing competition etc.

The only one who has signed up had lost of great deal of custom so it would have been a no brainer for them to sign on, as people in the know were no longer using them.

It's a shame to hear new TVR took this approach =(

Milky400

1,960 posts

179 months

Thursday 5th March 2015
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Guys, I appreciate what Dom is saying but, let's just wait and see what happens, if only a one or two have signed up, it will need a re think. To start up this type of business they need to make it commercially viable, or we won't see any future in the marque we all love.

They have not officially relaunched yet so let's just wait and see what happens.

Dom, Jason and such like will always have business whether connected to TVR or not, as they are well respect top dogs when it comes to the old TVR models, as well as many other Indys, we will all still go to these for business. The new TVR's are likely to be something completly different to what we all love and drive.

I don't think it's fair to push people like Dom for details, all involved im sure have signed secrecy paperwork and to push them is unfair and unlawful.

Let's just see what happens.

MrChips

3,264 posts

211 months

Thursday 5th March 2015
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CerbWill said:
Tvr Power said:


Who in their right mind would signup to a commercial suicide contract that states you must buy ALL parts & consumables from TVR Parts Ltd (Racing Green) who actually are selling chinese and aftermarket parts as TVR Genuine Heritage, then TVR want to charge extortionate monthly fees to get any discount.

Forgone conclusion

Feel free to ask any questions.

Dom
Sounds like there is an interesting story behind the new TVR which we should all know before we decide whether to support them or not However this post makes them out to be cynical money-grabbers rather than anyone who cares for the brand. Dom, not suggesting it should be your place to 'spill the beans' on contract details etc.
Working in the industry for 10 yrs myself and it doesn't surprise me that the new owners want to keep close control over any franchise agreements as this is standard practice. The difference here is that the new TVR doesn't really hold any more influence over us as the current consumers therefore the proposed franchisee won't really see much of a brand halo/benefit, and indeed it might even be more risky in the longer term.
On a plus side, it might work for them in terms of a very long term strategy as over time, the current cars will change hands, and opportunities to open up to new customer who don't have a particular loyalty towards a specific dealer.

Working for one of the largest UK Brands, even we can't stop our dealer network from selling some aftermarket accessories that aren't supplied by us, but we can stop them using no OEM parts. In TVR's instance, their choice of what to now suddenly make "OEM" doesn't really add anything to the current customer base as it isn't offering anything new, however it is at least trying to do the right thing and setting a stall out to support all customers both current and future.

Personally, i'm glad the current independent network will remain so, but id like to see the new TVR achieve success even if it is using a new network. Maybe the current dealers/suppliers can still offer aftermarket support/upgrades to both current cars and future new models, letting their business grow whilst not having the restrictiveness of a franchise.

Litchfield is a good example of what can still be achieved without being an official franchise, although the likes of Powers and str8six are already on a similar level for TVR.

MrChips

3,264 posts

211 months

Thursday 5th March 2015
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Milky400 said:
Guys, I appreciate what Dom is saying but, let's just wait and see what happens, if only a one or two have signed up, it will need a re think..
I don't believe it will need a re-think as Les didn't buy the TVR name just so that he could try to take over the current suppliers businesses though? There are benefits to having some of them on board as official dealers etc, but there are also downsides (both for them and for Les!)

Milky400

1,960 posts

179 months

Thursday 5th March 2015
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^^^^^^^^^^^^^

Well said that man.

ridgeracer

156 posts

257 months

Friday 6th March 2015
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As I understand it there has been zero uptake which is not surprising in my opinion. It will be interesting to see what the next move will be. However for this to work the enforced parts supply situation needs to change. There are many businesses out there who have invested heavily and supported TVR over the last ten years for these simply to be bypassed is a bitter pill that is very unlikely to be swallowed

chris watton

22,477 posts

261 months

Friday 6th March 2015
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ridgeracer said:
As I understand it there has been zero uptake which is not surprising in my opinion. It will be interesting to see what the next move will be. However for this to work the enforced parts supply situation needs to change. There are many businesses out there who have invested heavily and supported TVR over the last ten years for these simply to be bypassed is a bitter pill that is very unlikely to be swallowed
I agree with this.

None of the businesses are perfect, no matter what you read on here, but to be honest, I wouldn't have even entertained the idea of buying another TVR if it weren't for the likes of Power, who have made massive inroads with the continuing development of the S6 engine, making them faster and more reliable (arguably, if the original TVR were still here today, what Power offer now maybe what the latest TVR's would have had) - plus looking after the RV8 TVR's, offering warranties on the work that would have been unheard of, even with a brand new TVR - and that includes reliability.

As I said, none are as pure as the driven snow (who is!), and we all have our stories to tell offline, but to seemingly 'shun' those who can offer so much development experience and expertise is crazy.

But that is just from a complete laymans point of veiw, and my reading of the situation could, and probably is wrong. smile


Edited by chris watton on Friday 6th March 09:37

Tvr Power

1,076 posts

207 months

Friday 6th March 2015
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Dischordant said:
Personally I appreciate the trusted few TVR garages who as a result help prevent new TVR from dictating prices/preventing competition etc.

The only one who has signed up had lost of great deal of custom so it would have been a no brainer for them to sign on, as people in the know were no longer using them.

It's a shame to hear new TVR took this approach =(
Simple business plan just build new Tvrs

Dom

SPS

1,306 posts

261 months

Friday 6th March 2015
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One of the core issues thus far for the TVR Specialists with regards to the current "buy in" is that they will have to , in practice, feed in thousands of pounds per annum (or specific time frame) just to "secure" ongoing access to "TVR" branded parts and certain consumables. In other words thousands of pounds to just maintain the status quo! In reality they would have to pass on this increase in base costs to us at some point. It would appear that TVR are looking to maximize a "franchise" style revenue generator - possibly between £750k - to £1 million annually - it could be more or marginally less depending on the stakeholders (specialists) turn over etc. Then there will be the dealership franchise operation with it's own price tag and you can see that it becomes a reasonably strong annual revenue generator for a marginal outlay. This kind of secondary revenue stream would have medium to long term benefits for TVR in any ongoing financial investments from third parties. This sort of business model may well be good for both parties - however it could just be viewed by the specialists as being too high a price to pay for continued access to "TVR" parts unless the discounting structure (if it exists when offset against the "franchise" fees) has threshold benefits etc.
Lets hope that things move forward in a positive manner which I'm sure will involve a series of individual negotiations.

jamieduff1981

8,025 posts

141 months

Friday 6th March 2015
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A hard reality is that fact always plays second fiddle to perception, and the perception is that many genuine TVR parts were, frankly, crap. A large number of dealers and owners have made a conscious effort to steer away from genuine TVR parts because they were the fundamental reason for TVR's Total Vehicle Rebuild or Towing Vehicle Required reputation. The AJP8 and Speed Six clutch slave cylinder is a case in point. You'd have to be clinically insane to fit a TVR slave cylinder over a Raceproved one - unless you like losing your clutch at the traffic lights with a queue behind you a lot.

In short - the concept of "genuine TVR parts" is positively offputting for a large proportion of owners. Furthermore, we all know which cars the OE parts were sourced from and we're all too well informed to feel like being shafted for "genuine" prices.

unrepentant

21,272 posts

257 months

Friday 6th March 2015
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Why would anyone want to sign a restrictive agreement with a company that has nothing to bring to the party? I think even the diehard enthusiasts have realised that there are not going to be any new cars. TVR as a company died with Blackpool and whatever Edgar bought it wasn't the company that was making cars 10 years ago.

If there was a belief that a new thriving TVR business was going to rise from the ashes with a supply of new, saleable cars then there would be a case for getting involved. As it is the respected names in the TVR world are not Edgar and his people, they are people like Dom and Tony Abrams and a lot of the specialists and ex factory people that have been involved in keeping the cars going for the past 10 years. It would seem to me (personal opinion only) that Edgar needs the network a lot more than anyone needs him right now.

slippery

14,093 posts

240 months

Friday 6th March 2015
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It's just a new start up operation with an old name. I can't understand why people are getting so excited. There's literally nothing left of the old company.

bad company

18,642 posts

267 months

Saturday 7th March 2015
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slippery said:
It's just a new start up operation with an old name. I can't understand why people are getting so excited. There's literally nothing left of the old company.
My thoughts exactly. If the new car (s) turns out to be a turd with aTVR badge it will simply be a piece of st with a nice badge.

billynobrakes

2,675 posts

266 months

Saturday 7th March 2015
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First of all I am looking forward to the new TVR as I am a TVR man through and through must be I have three of the bleeders, I hope they make a success of it but and this is a big but, I hope they don't use cheap ste parts that self destruct just like the later TVR,s, I have a 96 Cerbera that I have had for over 14 years and I can honestly say the only original mechanical part left is the gearbox a bit like Triggers Broom wink. the early speed six was hardly the best engine put in car, my T350 has a Powers 4.5, lets face it all of the bad engineering contributed to the down fall of TVR, if they did build the engines as they was designed TVR would not have such a bad reputation and might have sold more cars, if Dom can put a warranty on his engines why did TVR not build as good a quality engine as Dom and yes I know its all down to cost, but if they spent a few more quid and passed it on, IMHO TVR would still be around, so lets hope the TVR regime do not follow in the footsteps of the old TVR

What I can gather, the new TVR owners have approached most of the dealers and garages and said that TVR want loads of money off them so they can be official TVR dealers etc I don't have a problem with that, but when it comes down , and this is the most important part they want money from every part the likes of Dom sells as well as money to say they are official TVR parts, as said before would you want to buy an original TVR part when the likes of Dom makes superior parts, plus it would mean the parts would have to go up in price, hands up who wants to pay more for parts, don,t forget the time and money Dom and others have put in to make the parts better and keep our beloved cars on the road.

Good luck to Les Edgar and his consortium and I applaud clap them and wish them every success with the new TVR, I might even dig deep and buy one

That's my take on things and I will leave it right there as I have put in my pennies worth soapbox