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vetrof
674 posts
42 months
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Stu R
19,536 posts
84 months
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Big Country and Shane Carwin have been announced as the TUF coaches for the forthcoming season. Not that often I'm bothered enough by TUF to watch it in recent years, but this one I think I might tune in for 
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Don1
8,997 posts
77 months
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Let's see if Roy concentrates on cardio... 
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davey68
690 posts
106 months
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Any idea when the new TUF series starts? Hoping it will be on ESPN
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Stu R
19,536 posts
84 months
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Don1 said: Let's see if Roy concentrates on cardio...   "today it's a bit hot, so we went for steak and beers, we're all set for the fight though".
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Halb
Original Poster
17,867 posts
52 months
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Stu R said: Big Country and Shane Carwin have been announced as the TUF coaches for the forthcoming season. Not that often I'm bothered enough by TUF to watch it in recent years, but this one I think I might tune in for  If it was on a channel I had, it'd be plussed. But it'll be on ESPN so who gives a f  k. 
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robmlufc
2,744 posts
55 months
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Has the TV deal been sorted out yet? ESPNs runs out in August doesnt it?
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Lost_BMW
10,648 posts
45 months
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Halb said: If it was on a channel I had, it'd be plussed. But it'll be on ESPN so who gives a f  k.  Something else not to give one for I'm afraid! Faber on UFC 149 this Saturday night and the Countdown show on from Thursday. On ESPN... 
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davey68
690 posts
106 months
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Really looking forward to saturday's UFC card. Is it just me or does anyone else think this guy Faber is fighting look's too much for him to handle?
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Halb
Original Poster
17,867 posts
52 months
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robmlufc said: Has the TV deal been sorted out yet? ESPNs runs out in August doesnt it? Dana doesn't give a f  k about UK fans so I doubt it. 
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Stu R
19,536 posts
84 months
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They're desperate for the UK market to work, but they're more interested in everyone adopting the PPV model, which just doesn't work well in the UK. Even if it did they'd get piss poor numbers compared to other territories - as per just about every other PPV event.
If they're smart they'll realise that streaming is the future and spot the opportunity to get in bed with a delivery partner who'll punt them out to Xbox Live, PSN, Apple TV type customers rather than expecting people to either pay £20 to watch on PPV. I'd cream my jeans if they did a Netflix and gave access to old fights etc for a fixed monthly fee, but again, the numbers just wouldn't stack up over here.
Give it a couple of years I reckon - the big corporates are slowly warming to the idea that there's a bit more to it than the 'human cockfighting' image it once had, and more importantly how fast MMA is knocking boxing into the shadows in terms of audience figures, investment potential etc.
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Halb
Original Poster
17,867 posts
52 months
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Stu R said: They're desperate for the UK market to work, but they're more interested in everyone adopting the PPV model, which just doesn't work well in the UK. Even if it did they'd get piss poor numbers compared to other territories - as per just about every other PPV event. That's the reason I believe he doesn't care. If he did, he would investigate and adopt an appropriate tack, the fact he hasn't makes me think that he is either stupid or doesn't care. Is Dana stupid? It doesn't appear so, so far. IMO Vince McMahon wasn't that bright (but had amazing success with some very lucky choices). Vince saturated the UK market to a point he maximised his fanbase, then he slowly ever so slowly turned to British PPV and Brits paying per American PPV. You can't just drop a near invisible product onto the UK on a channel that no-one watches and then expect PPVs to work.  Maybe it's arrogance though, if it is, there will be two losers, fans and Dana.
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Don1
8,997 posts
77 months
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Right, another topic - who to face Silva? Or will Dana try to force a catchweight 'Pound for Pound' belt between Bones and Silva?
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tim2100
5,984 posts
126 months
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They are desperate for the UK markets to work. However Brits will not pay PPV prices for a sport that is near invisible on ESPN. Brits will not pay £20+ per event when it is on a 3am. Even when the sport had the most exposure when it was on Bravo TV, Brits struggled to pay £15 for the PPV at UFC 70.
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Lost_BMW
10,648 posts
45 months
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Stu R said: how fast MMA is knocking boxing into the shadows in terms of audience figures, investment potential etc. Is it? Really? Volume and sheer number and regularity of well promoted big TV shows - especially featured over here - maybe. Local events/small hall type shows maybe - though grass roots boxing still happens quite a lot and gets a fair foot fall on a local and regional level here. But for the really big bills? How many rival the like of Mayweather or Pacquiao fights or the Haye Chisora match. Also in Germany, Europe and Scandinavia it's still very big.
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Halb
Original Poster
17,867 posts
52 months
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Quite. Boxing is also socially acceptable on the box. Boxers are sports stars. MMA stars (the ones that a small part of the public are aware of) don't have that same attraction about them. The UFC needs to cosy up to one of the big five channels.
My interest in MMA has waned a bit. I still look for the results of my favourite fighters, but without a regular programme, it's all happening someplace else. Might as well be Mars.
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Don1
8,997 posts
77 months
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The UK isn't bad...  
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Stu R
19,536 posts
84 months
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Lost_BMW said: Stu R said: how fast MMA is knocking boxing into the shadows in terms of audience figures, investment potential etc. Is it? Really? Volume and sheer number and regularity of well promoted big TV shows - especially featured over here - maybe. Local events/small hall type shows maybe - though grass roots boxing still happens quite a lot and gets a fair foot fall on a local and regional level here. But for the really big bills? How many rival the like of Mayweather or Pacquiao fights or the Haye Chisora match. Also in Germany, Europe and Scandinavia it's still very big. Not many rival the Mayweather or Pacquiao fights at all. Where they kill it is on annual PPV buyrate which is higher than boxing in the US now, and on like-for-like big fights the gap has narrowed massively in live gate takings at places like Mandalay Bay and the Grand. I'm not for a second saying it's the bigger industry, or that it'll ever be - it's not - but in terms of revenue it's certainly eating away at the market share, and it's experiencing growth. No idea on the Haye vs Chisora fight, being on boxnation is a cast iron guarantee that not many in the UK watched it on TV, but there's a lot of indices which point to boxing being in decline, even if revenues for the superfights remain colossal ( I read that had the Mayweather and Pacquiao fight gone ahead, they expected to see over 3.25 million PPV sales!) In terms of fight buyrate, UFC title fights average 450,000 buys. Sonnen vs Silva 2 brought in 1.1 million PPV buys in the US, which is more than the last Pacquiao fight, but miles away from the 1.4 million the last Mayweather fight brought in. The biggest PPV buyrate the UFC has ever had is 1.6 million for UFC100, so it's on a different planet to the 2.4 million PPV sales that Mayweather vs De La Hoya got, and I can't see UFC getting anywhere near that, but by playing the averages and putting on more bigger fights than boxing, they're playing a cute game. Europe has little hope for them IMO, save for the eastern european countries - Germany kind of set precedent there by banning it from being shown on TV in 2010, and there's so many barriers to entry it's never going to overtake boxing, but there's markets where it is, and might. What's more impressive to me is that in Brazil alone they had a shade under 20 million people tuning in to watch the Silva vs Sonnen rematch. Incredible numbers, even the Brazil TUF opened to something like 15m. Bet Dana's pissed he can't convert that to PPV revenue  Halb said: Quite. Boxing is also socially acceptable on the box. Boxers are sports stars. MMA stars (the ones that a small part of the public are aware of) don't have that same attraction about them. The UFC needs to cosy up to one of the big five channels.
My interest in MMA has waned a bit. I still look for the results of my favourite fighters, but without a regular programme, it's all happening someplace else. Might as well be Mars. It's dead market in the UK unless UFC cuts their own throat on price, or tries other avenues and invests heavily in marketing it, which they won't. BAMMA is about the best we've got to offer on a domestic level, and everything I've seen them put their name to has been s  te. They've got a deal with Channel 5, but it's not worth much and it'll do little to raise the profile of MMA here. It'll take someone with deep pockets that's willing to invest in something that'll take years to build up, which none of the terrestrials can afford to do. Sky are about the only hope it's got of escaping ESPN in the short term, but I can't see them doing it. Bundling it with another service like is their best shot at getting people over here onboard - Xbox Live, PSN etc are packed with people in the demographics they appeal to most, and are likely to be online en masse when the fights take place, but given they've spectacularly failed to understand that outside of the US most countries think PPV is a bunch of arse, there's little hope of them getting that message anytime soon. Thankfully I'm moving to the US soon, so I won't have to sit here tripping balls after 20 cans of energy drink before going into a coma at 6am and missing work just to watch a card 
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Stu R
19,536 posts
84 months
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Jesus, that last post was way longer than intended, just ignore it 
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Lost_BMW
10,648 posts
45 months
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Stu R said: Jesus, that last post was way longer than intended, just ignore it  No, it was a good one, cheers! Confirms the steady-steady volume approach but surprised me with how many ppvs have been paid for some of the UFC bills - Silva Sonnen clearly benefited from the Sonnen effect and that Silva is such a national star in Brazil; obviously it's massive there but Brazil does seem a particularly special case. Noteworthy that where many fighters are sponsored by supplement firms and shirt sellers Silva is badged by Burger King and Philips! I do think White is fecking it up over here and it will be a dead duck if ESPN stop carrying it. As for the UK matches I can no longer bring myself to watch - s  t film, s  t production and s  tty loud mouth 'geezers' inevitably doing the voice overs, ads and commentary. Like that spastic talk show with Dave Loud and 'is m8s' clearly aimed at sub 25s with sub 80 IQs. Garbage that gets in the way of the fights/athletes even for someone as obsessed as me. I don't like how the boxing press have to constantly decry MMA and demean it - way over defensive - but have to admit at its best it's still my first love.
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