Discussion
Just been looking at some PH ads for DB7s and can't believe how naff some of the wording is even from dealers.
e.g.:
" Speakers, Tinted Glass, Body Coloured Bumpers, V5 Registration Document, MOT, Full Service History, Traction Control, Safety Belts Rear, Safety Bel..."
The number one selling point on an Aston is that it has speakers??! Safety Belts - Wow!
Talk about not having basic sales and marketing skills.
Still, it adds to the fun.
e.g.:
" Speakers, Tinted Glass, Body Coloured Bumpers, V5 Registration Document, MOT, Full Service History, Traction Control, Safety Belts Rear, Safety Bel..."
The number one selling point on an Aston is that it has speakers??! Safety Belts - Wow!
Talk about not having basic sales and marketing skills.
Still, it adds to the fun.
Advert for a V12 Vantage Roadster with a HUGE specification:-
This is our Stunning "Sunburst Yellow" V12 S Roadster ready for the summer sun with a HUGE Spec over and above a standard car.,Adaptive damping system, Alarm and immobiliser, Aluminium, magnesium alloy, composite and steel body, Auto dimming interior rear view mirror, Automatic headlights, Automatic wipers, Auxilliary audio input including integrated Apple iPod® connector, Bluetooth® telephone preparation, Carbon fibre splitter and diffuser, Carbon fibre front grille, Clear rear lamps, Cruise control, Dual stage driver and passenger front airbags, Dynamic stability control (DSC) with Track mode , Electronic brakeforce distribution (EBD), Emergency brake assist (EBA), HID projector headlamps (dipped beam), Heated rear screen, LED rear lamps, Memory seats and exterior mirrors, One-77 derived exhaust muffler, Piano black door pulls, Powerfold exterior heated mirrors, Rear parking sensors, Remote-control central door locking and boot release, Satellite navigation system, Servotronic Power Steering, Traction Control (TC), Trip computer, Tyre pressure monitoring system, Ventilated, carbon ceramic disc brakes with ABS.
The dealer should know that all of the above apart from the heated seats are standard!
This is our Stunning "Sunburst Yellow" V12 S Roadster ready for the summer sun with a HUGE Spec over and above a standard car.,Adaptive damping system, Alarm and immobiliser, Aluminium, magnesium alloy, composite and steel body, Auto dimming interior rear view mirror, Automatic headlights, Automatic wipers, Auxilliary audio input including integrated Apple iPod® connector, Bluetooth® telephone preparation, Carbon fibre splitter and diffuser, Carbon fibre front grille, Clear rear lamps, Cruise control, Dual stage driver and passenger front airbags, Dynamic stability control (DSC) with Track mode , Electronic brakeforce distribution (EBD), Emergency brake assist (EBA), HID projector headlamps (dipped beam), Heated rear screen, LED rear lamps, Memory seats and exterior mirrors, One-77 derived exhaust muffler, Piano black door pulls, Powerfold exterior heated mirrors, Rear parking sensors, Remote-control central door locking and boot release, Satellite navigation system, Servotronic Power Steering, Traction Control (TC), Trip computer, Tyre pressure monitoring system, Ventilated, carbon ceramic disc brakes with ABS.
The dealer should know that all of the above apart from the heated seats are standard!
It will be interesting to see if this contribution brings about a change.
As an ancillary to poorly worded advertisements, one of the main dealers is repeatedly publishing kerbside photographs of their cars. It is even the same kerb, with the same housing estate background.
Nothing wrong with housing developments, but to me the photographs give the impression of a quick snap for an owner ad. in a local newspaper.
Presumably, depending upon the day of the week and the time of day, a yellow line law might also be involved. Also, notice the vehicle is on a public highway, but is not displaying either the front number plate or a trade plate.
Edited by Jon39 on Wednesday 27th July 16:49
SHIFTY said:
Advert for a V12 Vantage Roadster with a HUGE specification:-
This is our Stunning "Sunburst Yellow" V12 S Roadster ready for the summer sun with a HUGE Spec over and above a standard car.,Adaptive damping system, Alarm and immobiliser, Aluminium, magnesium alloy, composite and steel body, Auto dimming interior rear view mirror, Automatic headlights, Automatic wipers, Auxilliary audio input including integrated Apple iPod® connector, Bluetooth® telephone preparation, Carbon fibre splitter and diffuser, Carbon fibre front grille, Clear rear lamps, Cruise control, Dual stage driver and passenger front airbags, Dynamic stability control (DSC) with Track mode , Electronic brakeforce distribution (EBD), Emergency brake assist (EBA), HID projector headlamps (dipped beam), Heated rear screen, LED rear lamps, Memory seats and exterior mirrors, One-77 derived exhaust muffler, Piano black door pulls, Powerfold exterior heated mirrors, Rear parking sensors, Remote-control central door locking and boot release, Satellite navigation system, Servotronic Power Steering, Traction Control (TC), Trip computer, Tyre pressure monitoring system, Ventilated, carbon ceramic disc brakes with ABS.
The dealer should know that all of the above apart from the heated seats are standard!
The irony is that if you look on the official AM used website the car clearly does have quite a bit of extra kit - none of which they have listed on the PH advert which you have shown above. This is our Stunning "Sunburst Yellow" V12 S Roadster ready for the summer sun with a HUGE Spec over and above a standard car.,Adaptive damping system, Alarm and immobiliser, Aluminium, magnesium alloy, composite and steel body, Auto dimming interior rear view mirror, Automatic headlights, Automatic wipers, Auxilliary audio input including integrated Apple iPod® connector, Bluetooth® telephone preparation, Carbon fibre splitter and diffuser, Carbon fibre front grille, Clear rear lamps, Cruise control, Dual stage driver and passenger front airbags, Dynamic stability control (DSC) with Track mode , Electronic brakeforce distribution (EBD), Emergency brake assist (EBA), HID projector headlamps (dipped beam), Heated rear screen, LED rear lamps, Memory seats and exterior mirrors, One-77 derived exhaust muffler, Piano black door pulls, Powerfold exterior heated mirrors, Rear parking sensors, Remote-control central door locking and boot release, Satellite navigation system, Servotronic Power Steering, Traction Control (TC), Trip computer, Tyre pressure monitoring system, Ventilated, carbon ceramic disc brakes with ABS.
The dealer should know that all of the above apart from the heated seats are standard!
•19 Inch Lightweight Wheels - Satin Black with Corsa tyres
•Carbon Fibre Interior Pack
•Front Parking Sensors
•Leather ECU Pouch
•Yellow Brake Calipers
•Aston Martin 700w Premium Audio
•Black Pedals
•V12 Side Wing Badges
•Reversing Camera
•Umbrella and holder
•Carbon Fibre Side Strakes
•Exterior Carbon Pack
•Black Window Surround Finisher
•Carbon Fibre Lightweight Seats
•Black Textured Tailpipe
Thanks for pointing this out. As DP of the guilty dealership I will get this addressed urgently. It may interest you to know that in our case the cars are loaded onto the AM site only and this pulls the factory spec from the VIN. All third party sites are then populated via an automated feed which should pull the correct spec onto each site. Clearly this is not the case and we need to fix it. Apologies if it looks like we don't know what we are doing, but hopefully this sheds some light on why.
SHIFTY said:
Advert for a V12 Vantage Roadster with a HUGE specification:-
This is our Stunning "Sunburst Yellow" V12 S Roadster ready for the summer sun with a HUGE Spec over and above a standard car.,Adaptive damping system, Alarm and immobiliser, Aluminium, magnesium alloy, composite and steel body, Auto dimming interior rear view mirror, Automatic headlights, Automatic wipers, Auxilliary audio input including integrated Apple iPod® connector, Bluetooth® telephone preparation, Carbon fibre splitter and diffuser, Carbon fibre front grille, Clear rear lamps, Cruise control, Dual stage driver and passenger front airbags, Dynamic stability control (DSC) with Track mode , Electronic brakeforce distribution (EBD), Emergency brake assist (EBA), HID projector headlamps (dipped beam), Heated rear screen, LED rear lamps, Memory seats and exterior mirrors, One-77 derived exhaust muffler, Piano black door pulls, Powerfold exterior heated mirrors, Rear parking sensors, Remote-control central door locking and boot release, Satellite navigation system, Servotronic Power Steering, Traction Control (TC), Trip computer, Tyre pressure monitoring system, Ventilated, carbon ceramic disc brakes with ABS.
The dealer should know that all of the above apart from the heated seats are standard!
This is our Stunning "Sunburst Yellow" V12 S Roadster ready for the summer sun with a HUGE Spec over and above a standard car.,Adaptive damping system, Alarm and immobiliser, Aluminium, magnesium alloy, composite and steel body, Auto dimming interior rear view mirror, Automatic headlights, Automatic wipers, Auxilliary audio input including integrated Apple iPod® connector, Bluetooth® telephone preparation, Carbon fibre splitter and diffuser, Carbon fibre front grille, Clear rear lamps, Cruise control, Dual stage driver and passenger front airbags, Dynamic stability control (DSC) with Track mode , Electronic brakeforce distribution (EBD), Emergency brake assist (EBA), HID projector headlamps (dipped beam), Heated rear screen, LED rear lamps, Memory seats and exterior mirrors, One-77 derived exhaust muffler, Piano black door pulls, Powerfold exterior heated mirrors, Rear parking sensors, Remote-control central door locking and boot release, Satellite navigation system, Servotronic Power Steering, Traction Control (TC), Trip computer, Tyre pressure monitoring system, Ventilated, carbon ceramic disc brakes with ABS.
The dealer should know that all of the above apart from the heated seats are standard!
Jon39 said:
It will be interesting to see if this contribution brings about a change.
As an ancillary to poorly worded advertisements, one of the main dealers is repeatedly publishing kerbside photographs of their cars. It is even the same kerb, with the same housing estate background.
Nothing wrong with housing developments, but to me the photographs give the impression of a quick snap for an owner ad. in a local newspaper.
Presumably, depending upon the day of the week and the time of day, a yellow line law might also be involved. Also, notice the vehicle is on a public highway, but is not displaying either the front number plate or a trade plate.
I think they are are photoshopped onto the same background. Quite a few of the dealers do it
As an ancillary to poorly worded advertisements, one of the main dealers is repeatedly publishing kerbside photographs of their cars. It is even the same kerb, with the same housing estate background.
Nothing wrong with housing developments, but to me the photographs give the impression of a quick snap for an owner ad. in a local newspaper.
Presumably, depending upon the day of the week and the time of day, a yellow line law might also be involved. Also, notice the vehicle is on a public highway, but is not displaying either the front number plate or a trade plate.
I think they are are photoshopped onto the same background. Quite a few of the dealers do it
Edited by Jon39 on Wednesday 27th July 16:49
Jon39 said:
It will be interesting to see if this contribution brings about a change.
As an ancillary to poorly worded advertisements, one of the main dealers is repeatedly publishing kerbside photographs of their cars. It is even the same kerb, with the same housing estate background.
Nothing wrong with housing developments, but to me the photographs give the impression of a quick snap for an owner ad. in a local newspaper.
Presumably, depending upon the day of the week and the time of day, a yellow line law might also be involved. Also, notice the vehicle is on a public highway, but is not displaying either the front number plate or a trade plate.
I think they are are photoshopped onto the same background. Quite a few of the dealers do it
As an ancillary to poorly worded advertisements, one of the main dealers is repeatedly publishing kerbside photographs of their cars. It is even the same kerb, with the same housing estate background.
Nothing wrong with housing developments, but to me the photographs give the impression of a quick snap for an owner ad. in a local newspaper.
Presumably, depending upon the day of the week and the time of day, a yellow line law might also be involved. Also, notice the vehicle is on a public highway, but is not displaying either the front number plate or a trade plate.
I think they are are photoshopped onto the same background. Quite a few of the dealers do it
Edited by Jon39 on Wednesday 27th July 16:49
james-witton said:
Jon39 said:
It will be interesting to see if this contribution brings about a change.
As an ancillary to poorly worded advertisements, one of the main dealers is repeatedly publishing kerbside photographs of their cars. It is even the same kerb, with the same housing estate background.
Nothing wrong with housing developments, but to me the photographs give the impression of a quick snap for an owner ad. in a local newspaper.
Presumably, depending upon the day of the week and the time of day, a yellow line law might also be involved. Also, notice the vehicle is on a public highway, but is not displaying either the front number plate or a trade plate.
I think they are are photoshopped onto the same background. Quite a few of the dealers do it
As an ancillary to poorly worded advertisements, one of the main dealers is repeatedly publishing kerbside photographs of their cars. It is even the same kerb, with the same housing estate background.
Nothing wrong with housing developments, but to me the photographs give the impression of a quick snap for an owner ad. in a local newspaper.
Presumably, depending upon the day of the week and the time of day, a yellow line law might also be involved. Also, notice the vehicle is on a public highway, but is not displaying either the front number plate or a trade plate.
I think they are are photoshopped onto the same background. Quite a few of the dealers do it
Edited by Jon39 on Wednesday 27th July 16:49
Jon39 said:
It will be interesting to see if this contribution brings about a change.
As an ancillary to poorly worded advertisements, one of the main dealers is repeatedly publishing kerbside photographs of their cars. It is even the same kerb, with the same housing estate background.
Nothing wrong with housing developments, but to me the photographs give the impression of a quick snap for an owner ad. in a local newspaper.
Presumably, depending upon the day of the week and the time of day, a yellow line law might also be involved. Also, notice the vehicle is on a public highway, but is not displaying either the front number plate or a trade plate.
I think they are are photoshopped onto the same background. Quite a few of the dealers do it
As an ancillary to poorly worded advertisements, one of the main dealers is repeatedly publishing kerbside photographs of their cars. It is even the same kerb, with the same housing estate background.
Nothing wrong with housing developments, but to me the photographs give the impression of a quick snap for an owner ad. in a local newspaper.
Presumably, depending upon the day of the week and the time of day, a yellow line law might also be involved. Also, notice the vehicle is on a public highway, but is not displaying either the front number plate or a trade plate.
I think they are are photoshopped onto the same background. Quite a few of the dealers do it
Edited by Jon39 on Wednesday 27th July 16:49
blade runner said:
I don't think that one has been photoshopped. If it has, then they went to a lot of effort to add in the correct background behind the windscreen and even the wheely bins at the back of the drivers side window.
I tend to agree.
I think they probably drive each car, to what they consider is a suitable location for an up market photoshoot, then snap away. Pity also about the sunny day shots, where the visible side of the car is hidden in deep shadow.
Many dealers use their own premises as the background, which is usually just right.
They're still at it:
"Analogue clock, PAS, Heated door mirrors, Heated rear window, Adjustable seat cushions/backrests/headrests..."
Who cares about this stuff on a modern Aston? We expect it. Take that as a given.
And don't use valuable space at the top of the add to talk about how the car was designed and launched. We want to know about the actual car you are selling.
Rant over.
"Analogue clock, PAS, Heated door mirrors, Heated rear window, Adjustable seat cushions/backrests/headrests..."
Who cares about this stuff on a modern Aston? We expect it. Take that as a given.
And don't use valuable space at the top of the add to talk about how the car was designed and launched. We want to know about the actual car you are selling.
Rant over.
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