Promoting/managing personal profile through Twitter/LinkedIn
Discussion
I've had some feedback from a trusted source suggesting that my lack of twitter/LinkedIn use/contribution could disadvantage me in the market place.
I'm genuinely interested in how people make use of these platforms to promote and manage their own brand? Specifically, any guidance on how to create engaging content based on first hand experiences (good & bad) but without compromising client confidentiality.
For background, I head up an IT Professional Services organisation running a team of consultants and PM's, client facing and work with the some of the largest and complex organisations across the EMEA and APAC. Background in Programme/Project Management.
In terms of what I want from this, I want to increase my profile externally and through my own channels (as opposed to blogging through our corporate site).
Any guidance and direction welcomed.
I'm genuinely interested in how people make use of these platforms to promote and manage their own brand? Specifically, any guidance on how to create engaging content based on first hand experiences (good & bad) but without compromising client confidentiality.
For background, I head up an IT Professional Services organisation running a team of consultants and PM's, client facing and work with the some of the largest and complex organisations across the EMEA and APAC. Background in Programme/Project Management.
In terms of what I want from this, I want to increase my profile externally and through my own channels (as opposed to blogging through our corporate site).
Any guidance and direction welcomed.
In professional services, Linkedin is a must-have these days. It is not Twitter, or anything like that - it is a professional networking tool.
The longer and more varied your career, the more relevant it becomes because you can put so much more detail into your career history than you can on a CV, and in many cases your Linkedin profile replaces your CV. The site even allows you to apply for jobs using your profile, and the last 2 jobs I applied for - one of which I am (hopefully) about to get - were done exclusively on Linkedin.
You can also search for people by job title, company, etc. so can make excellent contacts very quickly. People on there aren't like Facebook contacts, where they expect you to know them to be a contact, instead pretty much everyone is happy to connect with each other and you build up amazing contacts and networks.
Self-promotion is the name of the game. A lot of people will blog or post articles of things they have done and invite people to feedback on them, so in your case it could prove to be invaluable.
The longer and more varied your career, the more relevant it becomes because you can put so much more detail into your career history than you can on a CV, and in many cases your Linkedin profile replaces your CV. The site even allows you to apply for jobs using your profile, and the last 2 jobs I applied for - one of which I am (hopefully) about to get - were done exclusively on Linkedin.
You can also search for people by job title, company, etc. so can make excellent contacts very quickly. People on there aren't like Facebook contacts, where they expect you to know them to be a contact, instead pretty much everyone is happy to connect with each other and you build up amazing contacts and networks.
Self-promotion is the name of the game. A lot of people will blog or post articles of things they have done and invite people to feedback on them, so in your case it could prove to be invaluable.
Origin Unknown said:
I've had some feedback from a trusted source suggesting that my lack of twitter/LinkedIn use/contribution could disadvantage me in the market place.
I'm genuinely interested in how people make use of these platforms to promote and manage their own brand? Specifically, any guidance on how to create engaging content based on first hand experiences (good & bad) but without compromising client confidentiality.
For background, I head up an IT Professional Services organisation running a team of consultants and PM's, client facing and work with the some of the largest and complex organisations across the EMEA and APAC. Background in Programme/Project Management.
In terms of what I want from this, I want to increase my profile externally and through my own channels (as opposed to blogging through our corporate site).
Any guidance and direction welcomed.
If you are a head of/leader then to support your credibility you could write some 'thought leadership' based articles, speak at industry events etc. People clicking your profile will see that you are at least keeping up with the current trends that they can pick up from others or that you are exploring the boundaries and future direction of these trends. Perhaps some showcases/case studies to work along side too. Spend an afternoon clicking through LinkedIn to get a feel for the type of content people write about. I would also add there is little value in simply sharing or posting somebody else's article. You really need to give a constructive comment.I'm genuinely interested in how people make use of these platforms to promote and manage their own brand? Specifically, any guidance on how to create engaging content based on first hand experiences (good & bad) but without compromising client confidentiality.
For background, I head up an IT Professional Services organisation running a team of consultants and PM's, client facing and work with the some of the largest and complex organisations across the EMEA and APAC. Background in Programme/Project Management.
In terms of what I want from this, I want to increase my profile externally and through my own channels (as opposed to blogging through our corporate site).
Any guidance and direction welcomed.
rog007 said:
It's all about marketing, in all of its forms. If you're not in it, you're competitors may be.
Good luck!
Which is the really annoying thing because LinkedIn are one of the worst offenders for invasion of privacy, only beaten by Google. They sell your profiles and data onto these billion dollar 3rd party data aggregation companies in return for giving you the free, must-have, business networking service.Good luck!
To bump an old thread.
I usually do all my hunting my via jobserve et al. However, of late roles just don't seem to be showing up with the same frequency (automated software testing). Are they all being filled by linkedin or is that just a myth?
Trying to decide if I need to bite the bullet - last time I used linkedin it was a bad experience of spam.
I usually do all my hunting my via jobserve et al. However, of late roles just don't seem to be showing up with the same frequency (automated software testing). Are they all being filled by linkedin or is that just a myth?
Trying to decide if I need to bite the bullet - last time I used linkedin it was a bad experience of spam.
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