Nigel H said:
Thing is...BMW must set the market for most cars less than a year old. I am guessing but surely they must supply 80% + of the market. So who is to say they are over priced?
The only way of knowing is to find out what is selling and at what prices, and we won't be able to find that out.
However they do look pricey, so I won't be taking the plunge.
You're quite right, for some cars BMW will control the supply of nearly-new vehicles (and 335i's are certainly an example of that). That being the case I think there are three things you can look at to see whether their asking prices look reasonable:
1. Are cars selling? You're right about not knowing what they actually sell for but if they're not moving that would suggest to me that the prices are too high. In the case of 335i's many of those cars have been advertised for at least a couple of months - and in one or two instances for rather longer - and that probably says it all!
2. How do the asking prices compare to a brand new car? With some of the nearly-new cars I've seen you could source a brand new one from someone like Broadspeed for less and again that suggests to me that the used prices are too high. You can probably argue a bit about like for like specification levels but whenever I'm trading-in I'm always told by dealers that most options add only to marketability not value and therefore a car laden with extras isn't necessarily worth more IMO! I'd expect a one year old car to be worth a fair bit less than I'd have to pay for a brand new one but for the most part that's not the case.
3. How do prices compare to older vehicles that are non-BMW management cars and/or outside the main dealer network? Again on that basis the prices of 11-reg cars look steep to me.
At the end of day these cars are obviously worth what people are prepared to pay but with the new 3 Series coupe only around 18 months away paying over the odds for the current shape is just a recipe for a right royal pasting on the depreciation front. Therefore, I won't be taking the plunge at current prices either!