Tag Heuer - am I expecting too much?

Tag Heuer - am I expecting too much?

Author
Discussion

lauda

3,479 posts

207 months

Tuesday 10th March 2015
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Craigybaby69 said:
Pleased I stumbled across this thread, I've just inherited a small amount and liked the look of the new tag f1 with the black face, don't think I'll bother now. I've always likes the omega and longines brands, but just looked up who swatch own and it includes those two, so don't think it would feel special owning either of those two either. Think I'll see if there's a seiko I like, otherwise will blow the money getting the rust on my car sorted. Dissapointed as I'd been looking forward to getting that tag for the last few days.
If you like the watch, just buy it. I generally think that Tags are over-priced and I'm not even a fan of most of their designs these days but I'd happily spend whatever it is they're asking for this one since I think it looks fantastic:

http://www.tagheuer.co.uk/int-en/luxury-watches/ca...

Buy what makes you happy and let other people get themselves into a lather about brand/image/quality etc.

VictoriaYorks

Original Poster:

974 posts

142 months

Tuesday 10th March 2015
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I don't think quality is something to be ignored when spending considerable sums on a watch.
I would think twice and three times before purchasing another Tag. My Omega has always been fine but that is 15 years old now so I don't know if that makes a difference.
There is a world of nice watches out there. Take the time to read owner reviews and see what they're like to live with.

GC8

19,910 posts

190 months

Tuesday 10th March 2015
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Youre overlooking that you both bought quartz watches. There hasn't been a decent quartz watch made, that approaches the quality of a mechanical watch, for decades!

michael gould

5,691 posts

241 months

Tuesday 10th March 2015
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you can't polish a turd......and 95% of modern day TAGs are turds dressed up to be posh watches .....purchased by lemmings .......and laughed at all the way to the bank by LVMH and their shareholders. To be balanced, LVMH do have some wonderful brands but TAG aint one of them

Craigybaby69

486 posts

131 months

Tuesday 10th March 2015
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Yeah, it's purely the quality concerns raised in this thread that's making me think twice. I ain't spending £900 on something that by the sounds of it, has a higher risk of falling to bits than other brands, seiko for eg.

Variomatic

2,392 posts

161 months

Tuesday 10th March 2015
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Seiko will last, as will Citizen, and both have very good parts back-up that's not restricted to their own service network. They'd also both leave you with a fair bit of rust-beating cash out of a £900 budget!

Out of the two my personal preference is Citizen but there's very little between them for technical quality unless you start looking at the grand Seiko range which isn't generally available in the UK and would be well outside your budget anyway!

In fairness to TAG, they do have some distinctive styles and (if you're willing to pay the hefty premium for a style you like) they can be reliable. The big problem I have with them is the service charges, especially on quartz models, which are steep to say the least.

If you'd like to wear one and aren't worried about having it dealer serviced that's not too much of a problem because their quartz range seems to be moving towards Ronda base movements which aren't being restricted like ETA, so indie service is still feasible and much cheaper prices than AD!

GC8

19,910 posts

190 months

Tuesday 10th March 2015
quotequote all
michael gould said:
you can't polish a turd......and 95% of modern day TAGs are turds dressed up to be posh watches .....purchased by lemmings .......and laughed at all the way to the bank by LVMH and their shareholders. To be balanced, LVMH do have some wonderful brands but TAG aint one of them
Abolute bks Michael.

TheJimi

24,993 posts

243 months

Tuesday 10th March 2015
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Johnniem said:
GC8 said:
Definitely try Joe.
+1. Read my posts a few lines up from here. Variomatic will service those watches and replace the batteries for so much less than that you will wonder if TAG are just plucking figures from the sky! When will TAG (and their retailers!) learn that we are not all complete idiots?!
Aye, +2

Joe (variomatic) is a good guy yes

VictoriaYorks

Original Poster:

974 posts

142 months

Tuesday 10th March 2015
quotequote all
I am in touch with Joe, thanks for all the recommendations

Johnniem

2,674 posts

223 months

Tuesday 10th March 2015
quotequote all
VictoriaYorks said:
I am in touch with Joe, thanks for all the recommendations
Then all is well with the world and the PH massive has worked its wonders again. biggrin

SVS

3,824 posts

271 months

Tuesday 10th March 2015
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Variomatic said:
The big problem I have with them is the service charges, especially on quartz models, which are steep to say the least.
I heard that the standard TAG Heuer dealer charge is £250 for a quartz service. That's just taking the Mickey out of customers.

michael gould

5,691 posts

241 months

Thursday 12th March 2015
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GC8 said:
michael gould said:
you can't polish a turd......and 95% of modern day TAGs are turds dressed up to be posh watches .....purchased by lemmings .......and laughed at all the way to the bank by LVMH and their shareholders. To be balanced, LVMH do have some wonderful brands but TAG aint one of them
Abolute bks Michael.
you wearing a Turd on your wrist then ? smile .........just out of interest which part of my statement do you disagree with ?

GC8

19,910 posts

190 months

Thursday 12th March 2015
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No, but I do collect Heuers. I am aware of the firms issues since LVHM bought them, but its rubbish.

Ian974

2,943 posts

199 months

Thursday 12th March 2015
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No idea on how the servicing is, but got a quartz formula 1 a few years ago. Battery needed changed a couple months back, other than that it's been fine. Sorry guys! wink

michael gould

5,691 posts

241 months

Friday 13th March 2015
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GC8 said:
No, but I do collect Heuers. I am aware of the firms issues since LVHM bought them, but its rubbish.
what you mean the watches are rubbish ? I would agree with you .....The original Heuer watches were good watches and well respected.....Most of the LVMH offerings are £100 watches dressed up and hiding behind the name, being knocked out at £1200 but available with big discounts.

Variomatic

2,392 posts

161 months

Friday 13th March 2015
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michael gould said:
[...]Most of the LVMH offerings are £100 watches dressed up and hiding behind the name, being knocked out at £1200 but available with big discounts.
To be fair that's true to some extent of most (if not all) of the big names nowadays, especially their quartz models. I'd hazard a guess that the true cost of most things 2824 based is also remarkably low, given that tooling and development costs will have been recovered long ago.

The fact that the Chinese can market a fairly creditable copy for under £50 reinforces that. They may not have the QC in place, and their "development" may have consisted of measuring the bits of an ETA, but I seriously doubt those factors make a more than five-fold difference to the cost per unit on something that's repaid the original investment for ETA years ago.

tickious

1,392 posts

174 months

Saturday 14th March 2015
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https://youtu.be/uIgO_f0bcRM

Bit sweary, not quartz related, but interesting.
In my opinion, even back in the 90's tag used higher quality eta, so not a bad product. But now they seem to go for the lower end movements, which aren't even serviceable. Shame.
I'm personally liking the retro looks of tudor. Might be worth saving for another year and jumping up a level in the watch world.

tickious

1,392 posts

174 months

Saturday 14th March 2015
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Having said that..
http://forum.tz-uk.com/showthread.php?326912-Major...
Might be a step in the right direction.

GC8

19,910 posts

190 months

Saturday 14th March 2015
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The rot set in when LVHM bought the company, but it was a gradual process - it didn't happen immediately. This means that TAG-Heuer still has far more good time than bad, since TAG rescued Heuer.

A price readjustment is welcomed, but they really need to look at quality too. When I bought a TAG-Heuer in 1991 it was chosen over an Omega. A much more attractive design, with a finish at least equal to the equivalent Seamaster. Who would say that now?

Variomatic

2,392 posts

161 months

Saturday 14th March 2015
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GC8 said:
When I bought a TAG-Heuer in 1991 it was chosen over an Omega. A much more attractive design, with a finish at least equal to the equivalent Seamaster. Who would say that now?
Agreed, and at the time they were exceptional value for money (apart from the plastic F1). Then they became fashionable......