Rolex GMT and Cost of Build
Discussion
bp1000 said:
Rolex will supply and fit for about £35 and give you your old insert back for around £55. They do this to stop excess parts going into circulation so yes you do have to pay extra to get your old insert back.
That is absolutely absurd. It's fascinating what you can get away with when you try.Gio G said:
I expect the actual cost of a Rolex to be very low. Given that they make circ 1 million watches a year, that has to be factored in, so those volumes must drive the unit cost down, unlike other low volume watch makers, however Rolex still charges a premium - great margins!
They must have the best marketing in the business, as it still baffles me why they are so highly valued given the volumes they produce and hear they are looking to go for higher volumes in the future. That is remarkable business.
It's more like 800k and production is dropping dramatically to 600k'ish I believe.They must have the best marketing in the business, as it still baffles me why they are so highly valued given the volumes they produce and hear they are looking to go for higher volumes in the future. That is remarkable business.
scherzkeks said:
bp1000 said:
Rolex will supply and fit for about £35 and give you your old insert back for around £55. They do this to stop excess parts going into circulation so yes you do have to pay extra to get your old insert back.
That is absolutely absurd. It's fascinating what you can get away with when you try.Rolex didnt bat an eyelid at that order and sent them through within a week or so.
It'd be differnt if had tried to order a bezel assembely lol
There was as a similar thread here a while ago about the Deepsea and someone there saif that it cost around £2,500 to build.
I'm not sure how much of an authority that person was but it sounds reasonable. A GMT with an extra complication and lower case tolerance is probably not far off that price, IMO.
I'm not sure how much of an authority that person was but it sounds reasonable. A GMT with an extra complication and lower case tolerance is probably not far off that price, IMO.
PJ S said:
Absolutely no way a DSSD costs anything like £2.5K – totally preposterous.
It'll be lucky to break £500 – as pointed out earlier, manufacture:retail is about 1:10, as a general rule of thumb, and 20% of the profit margin is VAT.
I don't know...It'll be lucky to break £500 – as pointed out earlier, manufacture:retail is about 1:10, as a general rule of thumb, and 20% of the profit margin is VAT.
How many DSSDs have been made? Look at all the engineering, testing, advertising, sponsorship etc that went into that specific model and spread it over the cost of all the DSSDs and it probably isn't a small amount.
Something that has been produced in large numbers, such as the old Sub, well, yeah - much cheaper!
I'm not agreeing, per se, just offering an explanation!
PJ S said:
Absolutely no way a DSSD costs anything like £2.5K – totally preposterous.
It'll be lucky to break £500 – as pointed out earlier, manufacture:retail is about 1:10, as a general rule of thumb, and 20% of the profit margin is VAT.
Really ?It'll be lucky to break £500 – as pointed out earlier, manufacture:retail is about 1:10, as a general rule of thumb, and 20% of the profit margin is VAT.
20% of the profit margin ?
You need to re calculate.
yeti said:
Gio G said:
I expect the actual cost of a Rolex to be very low. Given that they make circ 1 million watches a year, that has to be factored in, so those volumes must drive the unit cost down, unlike other low volume watch makers, however Rolex still charges a premium - great margins!
They must have the best marketing in the business, as it still baffles me why they are so highly valued given the volumes they produce and hear they are looking to go for higher volumes in the future. That is remarkable business.
It's more like 800k and production is dropping dramatically to 600k'ish I believe.They must have the best marketing in the business, as it still baffles me why they are so highly valued given the volumes they produce and hear they are looking to go for higher volumes in the future. That is remarkable business.
endo said:
Its not entirely true, a couple of months back i ordered all 3 colored bezel inserts from my AD.
Rolex didnt bat an eyelid at that order and sent them through within a week or so.
It'd be differnt if had tried to order a bezel assembely lol
Out of curiosity - How much did each insert set you back?Rolex didnt bat an eyelid at that order and sent them through within a week or so.
It'd be differnt if had tried to order a bezel assembely lol
WelshChris said:
Out of curiosity - How much did each insert set you back?
I paid £33.50 from rolex London last week for 1. Order through an AD willing to buy them in if you want all at once. Rolex london only do a supply and fit. My local ad wouldn't order parts, something about policy on getting parts has changed. Luckily I'm in London often enough to get it there.
scherzkeks said:
That is absolutely absurd. It's fascinating what you can get away with when you try.
No need to try and get away with anything. Wander into Rolex, St James.
Hand them your pre-Ceramic GMT and ask for a new insert. It'll take around 10 minutes.
Edited by audidoody on Friday 5th September 16:48
Id say a Rolex without marketing costs around 2 or 3 hundred to make whether it is a Daytona, Airking , Day Date etc. Add to that precious metal and diamonds where applicable and the 20 or 30 quid for cost of cosc certification .Id say they have the last penny out of it on the manufacture making that number of units...
They aren't even that well made compared to an Omega. If you disassemble a Seamaster and compare it Rolex are laughable. The stainless band on Rolexs looks like a 2 dollar joke.
Still they make pretty watches with pretty detailed faces much nicerthan the comparable Omegas.
They aren't even that well made compared to an Omega. If you disassemble a Seamaster and compare it Rolex are laughable. The stainless band on Rolexs looks like a 2 dollar joke.
Still they make pretty watches with pretty detailed faces much nicerthan the comparable Omegas.
Edited by gvij on Saturday 6th September 07:05
gvij said:
They aren't even that well made compared to an Omega. If you disassemble a Seamaster and compare it Rolex are laughable. The stainless band on Rolexs looks like a 2 dollar joke.
Still they make pretty watches with pretty detailed faces much nicerthan the comparable Omegas.
Really??Still they make pretty watches with pretty detailed faces much nicerthan the comparable Omegas.
Edited by gvij on Saturday 6th September 07:05
Seriously?
JAGS said:
Really??
Seriously?
Ive an Airking and a Seamaster auto and have disassembled both superficially. They are very different watches of course one being a divers and one a dress watch but the Omega is beautifully finished inside and out.Seriously?
Look up Walt Odets review on the explorer which is pretty shocking.
Rolex have lovely dials, heritage, and packaging but that's all they have. Saying that my brother parted with the ££ for a new explorer and I parted with 1500 for a used Airking a year ago.
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