Tudor re-launch 19/9
Discussion
Anyone else heading to their AD this coming Friday or over the weekend for a nose?
Have been interested in the Pelagos for some time. Looking forward to seeing one in the flesh.
Likewise I like the look of the Heritage Ranger and the Heritage Black Bay.
I'm also intrigued to see how the range compares to other mid-tier manufacturers such as Omega. I can see Tudor doing well.
Could be an expensive week...
Have been interested in the Pelagos for some time. Looking forward to seeing one in the flesh.
Likewise I like the look of the Heritage Ranger and the Heritage Black Bay.
I'm also intrigued to see how the range compares to other mid-tier manufacturers such as Omega. I can see Tudor doing well.
Could be an expensive week...
andy tims said:
Love my Pelagos. Wearing it today as it happens
The break happened around 2000. Prince Date Chronographs (the 79260/70/80) were the last to have the oyster cases, Rolex stamps and triplock. The 'Tiger' versions were the start of the transition where you may - don't know the percentages - could just as easily see a Tudor crown than a Rolex one, but the oyster case remained. 
GC8 said:
Do current Tudor models still use Rolex cases or has that changed now and if not, when did they stop?
Not sure of the date, but I don't think any of the current range have a Rolex caseIt was the launch of the Hydronauts in late '99, that signified a genuine break - the cases looked like oysters but were much more chamfered in reality.
Tudor left the UK around this time, but it wasn't unusual to see Prince Date's for sale through 2001. The Hydronaut carried the brand in other markets, particularly the States and HK until about 2007.
Then there was the re-launch around 2007-8 with Hydronaut II, the Grantour etc and the seeds laid for the current feverish situation. The UK seems to be almost the very last market for Tudor to come back to, but probably indicates the consternation of the Rolex board as to potential cannibalised UK sales. I'm sure there's someone in Rolex head office who is paid to make sure they've got their Porter Five Forces analysis dialled in, but I don't know if its fear or hope; fear that the current 'senior' range is so staid that the flair exhibited by the junior brand will eat its own family, or hope that they've pumped the marketing to such extents that when they do turn up on the 19th, the other mid-luxe market brands like Omega and Breitling will feel the heat, as they've mostly vacated that £1.8-3k market.
Whatever, the UK market, comparatively, is fairly conservative, verging on bland. Our high street jewellers are almost all uniform in terms of stock, so take the WIS out of the picture and when Mr Average (statistically: BMW 320d, 2.1 kids, house built 1982, two holidays a year etc
) wants Swiss, he's not exactly inundated with choice. So a 'new' brand in the shop windows is a good thing. A few of the IBs like Deutsche regularly put out research papers on the Swiss Watch Industry, which are good, informative reads. Most of them go something like this: beyond peradventure, the perception is reality. We use Apples, buy IBM, eat McDonalds, drink Coke and smoke Marlboro because they advertise the most. In the UK watch adverts in magazines and on the telly will be dominated by Rolex, Breitling, Casio, Tag and Citizen. And that's where the sales go!
From 2000-2012, the Swiss Watch industry, like a modern-day 'scramble for Africa' made for emerging markets. Exports to HK and China doubled from 14% to 28%. Great for everyone: Parmigiani, JLC, Longines, AP, Rolex etc. But whilst the market has been the perfect growth driver, now it's the greatest cluster risk...
Geographical diversification is often a business success factor so maybe that's why Rolex is bringing Tudor back again (due to slowdown in the Far East market) .
Apologies for the digression, and back to the question! Nothing in the current range, nor any model since c.1999 has any Rolex parts.
tigerkoi said:
The break happened around 2000. Prince Date Chronographs (the 79260/70/80) were the last to have the oyster cases, Rolex stamps and triplock. The 'Tiger' versions were the start of the transition where you may - don't know the percentages - could just as easily see a Tudor crown than a Rolex one, but the oyster case remained.
It was the launch of the Hydronauts in late '99, that signified a genuine break - the cases looked like oysters but were much more chamfered in reality.
Tudor left the UK around this time, but it wasn't unusual to see Prince Date's for sale through 2001. The Hydronaut carried the brand in other markets, particularly the States and HK until about 2007.
Then there was the re-launch around 2007-8 with Hydronaut II, the Grantour etc and the seeds laid for the current feverish situation. The UK seems to be almost the very last market for Tudor to come back to, but probably indicates the consternation of the Rolex board as to potential cannibalised UK sales. I'm sure there's someone in Rolex head office who is paid to make sure they've got their Porter Five Forces analysis dialled in, but I don't know if its fear or hope; fear that the current 'senior' range is so staid that the flair exhibited by the junior brand will eat its own family, or hope that they've pumped the marketing to such extents that when they do turn up on the 19th, the other mid-luxe market brands like Omega and Breitling will feel the heat, as they've mostly vacated that £1.8-3k market.
Whatever, the UK market, comparatively, is fairly conservative, verging on bland. Our high street jewellers are almost all uniform in terms of stock, so take the WIS out of the picture and when Mr Average (statistically: BMW 320d, 2.1 kids, house built 1982, two holidays a year etc ) wants Swiss, he's not exactly inundated with choice. So a 'new' brand in the shop windows is a good thing.
A few of the IBs like Deutsche regularly put out research papers on the Swiss Watch Industry, which are good, informative reads. Most of them go something like this: beyond peradventure, the perception is reality. We use Apples, buy IBM, eat McDonalds, drink Coke and smoke Marlboro because they advertise the most. In the UK watch adverts in magazines and on the telly will be dominated by Rolex, Breitling, Casio, Tag and Citizen. And that's where the sales go!
From 2000-2012, the Swiss Watch industry, like a modern-day 'scramble for Africa' made for emerging markets. Exports to HK and China doubled from 14% to 28%. Great for everyone: Parmigiani, JLC, Longines, AP, Rolex etc. But whilst the market has been the perfect growth driver, now it's the greatest cluster risk...
Geographical diversification is often a business success factor so maybe that's why Rolex is bringing Tudor back again (due to slowdown in the Far East market) .
Apologies for the digression, and back to the question! Nothing in the current range, nor any model since c.1999 has any Rolex parts.
Superb post.It was the launch of the Hydronauts in late '99, that signified a genuine break - the cases looked like oysters but were much more chamfered in reality.
Tudor left the UK around this time, but it wasn't unusual to see Prince Date's for sale through 2001. The Hydronaut carried the brand in other markets, particularly the States and HK until about 2007.
Then there was the re-launch around 2007-8 with Hydronaut II, the Grantour etc and the seeds laid for the current feverish situation. The UK seems to be almost the very last market for Tudor to come back to, but probably indicates the consternation of the Rolex board as to potential cannibalised UK sales. I'm sure there's someone in Rolex head office who is paid to make sure they've got their Porter Five Forces analysis dialled in, but I don't know if its fear or hope; fear that the current 'senior' range is so staid that the flair exhibited by the junior brand will eat its own family, or hope that they've pumped the marketing to such extents that when they do turn up on the 19th, the other mid-luxe market brands like Omega and Breitling will feel the heat, as they've mostly vacated that £1.8-3k market.
Whatever, the UK market, comparatively, is fairly conservative, verging on bland. Our high street jewellers are almost all uniform in terms of stock, so take the WIS out of the picture and when Mr Average (statistically: BMW 320d, 2.1 kids, house built 1982, two holidays a year etc
) wants Swiss, he's not exactly inundated with choice. So a 'new' brand in the shop windows is a good thing. A few of the IBs like Deutsche regularly put out research papers on the Swiss Watch Industry, which are good, informative reads. Most of them go something like this: beyond peradventure, the perception is reality. We use Apples, buy IBM, eat McDonalds, drink Coke and smoke Marlboro because they advertise the most. In the UK watch adverts in magazines and on the telly will be dominated by Rolex, Breitling, Casio, Tag and Citizen. And that's where the sales go!
From 2000-2012, the Swiss Watch industry, like a modern-day 'scramble for Africa' made for emerging markets. Exports to HK and China doubled from 14% to 28%. Great for everyone: Parmigiani, JLC, Longines, AP, Rolex etc. But whilst the market has been the perfect growth driver, now it's the greatest cluster risk...
Geographical diversification is often a business success factor so maybe that's why Rolex is bringing Tudor back again (due to slowdown in the Far East market) .
Apologies for the digression, and back to the question! Nothing in the current range, nor any model since c.1999 has any Rolex parts.
Thank you.
TD
UK Pricing, courtesy of TZ-UK
Black Bay
Prices are: £2,330 on the bracelet. £2,120 on the leather strap.
Heritage Chrono
The price is £3,010
Heritage Advisor
Each watch is supplied either on a steel bracelet with an additional fabric strap for £4,160. or alternatively you can buy it on a black Alligator leather strap with a folding steel clasp for £4,020.
Pelagos
for £2,850
Ranger
Prices are £2,010 on the bracelet or £1,940 on your chosen leather strap.
Glamour collection
The Double Date is in a 42mm steel or steel & 18ct yellow gold case and comes either on a bracelet or leather strap with a steel folding clasp. Prices are from £2,120 on strap and £2,330 on bracelet.
The Date Day is in a 39mm case in a choice of all steel, steel and black ceramic or steel & 18ct yellow gold, again with a choice between a leather strap or bracelet. Prices start at £1,580 on strap and £1,790 on bracelet.
Last but by no means least is the Glamour Date. Available in three sizes - 36mm, 31mm and 26mm - this beautiful watch is again available in all steel, steel & black ceramic or steel & 18ct yellow gold and even has the option of a Diamond-set bezel in the 36mm and 31mm sizes. Prices start from £1,440 for a lady's 26mm steel strap watch through to £4,540 for a 36mm steel & 18ct yellow gold bracelet model with Diamond-set dial and bezel.
Fastrider
Launched in 2011 it commemorates the partnership between Tudor and Ducati Motorcycles - the red-dialled option uses the same Pantone red as used by Ducati and this comes on a red-stitched black leather strap and with a complimentary black and red fabric strap. The price is £2,650.
Alternatively there are six further dial choices in black, silver or white and you can choose between a steel bracelet, leather or silver and black fabric strap and these are priced at £2,720 on the bracelet or £2,510 on either strap.
Grandtour
The Grantour Chrono again is available in steel, and has an eye-catching wide date aperture between the 4 and 5 o'clock hour markers and red details on the counters and counter hands on the 3 sub-dials. Again this is available on a steel bracelet for £2,790 or on a leather strap at £2,580.
Finally the Grantour Chrono Fly-Back which is has either a steel or a stunning steel and 18ct pink gold combination.
The all steel model comes either on a steel bracelet for £3,220 or leather strap for £3,010 whilst the steel and pink gold option is modestly-priced at £5,440 on the steel and 18ct pink gold-capped bracelet or £4,010 on a leather strap.
Black Bay
Prices are: £2,330 on the bracelet. £2,120 on the leather strap.
Heritage Chrono
The price is £3,010
Heritage Advisor
Each watch is supplied either on a steel bracelet with an additional fabric strap for £4,160. or alternatively you can buy it on a black Alligator leather strap with a folding steel clasp for £4,020.
Pelagos
for £2,850
Ranger
Prices are £2,010 on the bracelet or £1,940 on your chosen leather strap.
Glamour collection
The Double Date is in a 42mm steel or steel & 18ct yellow gold case and comes either on a bracelet or leather strap with a steel folding clasp. Prices are from £2,120 on strap and £2,330 on bracelet.
The Date Day is in a 39mm case in a choice of all steel, steel and black ceramic or steel & 18ct yellow gold, again with a choice between a leather strap or bracelet. Prices start at £1,580 on strap and £1,790 on bracelet.
Last but by no means least is the Glamour Date. Available in three sizes - 36mm, 31mm and 26mm - this beautiful watch is again available in all steel, steel & black ceramic or steel & 18ct yellow gold and even has the option of a Diamond-set bezel in the 36mm and 31mm sizes. Prices start from £1,440 for a lady's 26mm steel strap watch through to £4,540 for a 36mm steel & 18ct yellow gold bracelet model with Diamond-set dial and bezel.
Fastrider
Launched in 2011 it commemorates the partnership between Tudor and Ducati Motorcycles - the red-dialled option uses the same Pantone red as used by Ducati and this comes on a red-stitched black leather strap and with a complimentary black and red fabric strap. The price is £2,650.
Alternatively there are six further dial choices in black, silver or white and you can choose between a steel bracelet, leather or silver and black fabric strap and these are priced at £2,720 on the bracelet or £2,510 on either strap.
Grandtour
The Grantour Chrono again is available in steel, and has an eye-catching wide date aperture between the 4 and 5 o'clock hour markers and red details on the counters and counter hands on the 3 sub-dials. Again this is available on a steel bracelet for £2,790 or on a leather strap at £2,580.
Finally the Grantour Chrono Fly-Back which is has either a steel or a stunning steel and 18ct pink gold combination.
The all steel model comes either on a steel bracelet for £3,220 or leather strap for £3,010 whilst the steel and pink gold option is modestly-priced at £5,440 on the steel and 18ct pink gold-capped bracelet or £4,010 on a leather strap.
Hadn't actually seen any of the Tudors close up before. Checked them out today at a local AD - was really impressed with quality. Now really keen on a Black Bay or a Pelagos. Picked up the (huge!) catalogue while I was there - very impressive. Pity they don't do the spring-adjust bracelet from the Pelagos on the Black Bay.
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