Discussion
bobbybee said:
Oh FFS it's like banging your head against a wall.
The brand, the BRAND has no heritage as they are new
no I don't like their marketing (aka heritage), heritage is NOT marketing it IS history, which the BRAND does not have, yet.
The brothers crashing a plane, getting a name for their company through the experience has nothing to do with the brand apart from the name.
The family has a long history of flying from father to sons, the BRAND does not have aviation history / heritage.
Great stories, an interesting note on how the name came about, but that is ALL.
They have absolutely NOTHING to do with the BRAND or the BS historical marketing the BRAND is using trying to create the illusion of heritage, as the BRAND does NOT have any yet.
What do you NOT understand?
And I refer to my original posts... WHO CARES?The brand, the BRAND has no heritage as they are new
no I don't like their marketing (aka heritage), heritage is NOT marketing it IS history, which the BRAND does not have, yet.
The brothers crashing a plane, getting a name for their company through the experience has nothing to do with the brand apart from the name.
The family has a long history of flying from father to sons, the BRAND does not have aviation history / heritage.
Great stories, an interesting note on how the name came about, but that is ALL.
They have absolutely NOTHING to do with the BRAND or the BS historical marketing the BRAND is using trying to create the illusion of heritage, as the BRAND does NOT have any yet.
What do you NOT understand?
Heritage adds NOTHING to a watch.
bobbybee said:
don logan said:
I`m curious, does "heritage" play any part in your buying decisions, watches / cars or anything at all????
Not really.I buy on many criteria depending on the item, quality, reliability, after sales support, professional reviews.Or sometimes, just because I like it and want it.
As I would think most people do.
If there is a heritage behind a product or brand, a true historical background, I might be on occasion interested in reading up on it.
My issue (among many) is the faux rubbish shouted out by new brands playing at being old. It comes to light very quickly, so I don't get why they do it. That's not marketing (embellishing the truth) it's just plain lying.
Take our current brand of discussion, why all the military / aviation history, where there isn't any?
Take another new(ish) brand Bell & Ross started in 1992 in partnership with Sinn, then branched out on their own in 2002. A new brand with actual military ties with the french armed forces.
No BS needed
But honestly what kind of moron would try to launch a watch brand these days without trying to draw as much interest in it as possible unless you are in the marketplace of selling 5 watches a month at £40k each?
Yes the whole vibe is similar to Timothy Oulton www.timothyoulton.com in the way that it tries to evoke "Britishness" but it`s not the same as when the established brands started, you can`t wow people by claiming that a watch is waterproof or that it has been to the moon etc etc
There are SO many brands that try to make us "feel" something by creating an image that might help capture the imagination of suckers but that`s how it is, how many watch brands are now owned by LVMH and now have almost NO link the their credible past? LOADS! and that`s just watches, you have to take marketing with a pinch of salt no matter what the product, ultimately if you have a brain a person will look at the things that you have listed as important to you or influence your buying decisions, the people who get sucked in by bulls
t are the people who will buy anything if they are told to in a clever enough way, could be a car, song, jeans, aftershave etc etc it`s just that someone like an aftershave company has limited options with regard to what it can associate itself with!Imagine if you were marketing yourself on a dating site, I bet you`d list some interests that you haven`t done in YEARS!
lostkiwi said:
Even the name Bremont has a story:
That in itself is another bone of contention with Bremont – at the time of their “in-house” movement debacle, a few voices commenting on the blogs made reference to the fact that research into Monsieur Bremont yielded no results.Given Nick and Giles’ propensity to spin a bit of a fairy tale to help the brand’s acceptance (working very well in the US and Far East), it’s not beyond the bounds of reasonability to surmise that Mr Bremont is a fictional character or met someone by that name at some aviation event, with a few old clocks in his shed, down at the bottom of the garden.
FWIW, I like the Solo in white with applied numerals, especially at the £1500 mark they go for, pre-owned.
I also like some of the rotor designs they’ve done, and I do look forward to the day they can honestly say they have an in-house movement.
PJ S said:
That in itself is another bone of contention with Bremont – at the time of their “in-house” movement debacle, a few voices commenting on the blogs made reference to the fact that research into Monsieur Bremont yielded no results.
Given Nick and Giles’ propensity to spin a bit of a fairy tale to help the brand’s acceptance (working very well in the US and Far East), it’s not beyond the bounds of reasonability to surmise that Mr Bremont is a fictional character or met someone by that name at some aviation event, with a few old clocks in his shed, down at the bottom of the garden.
FWIW, I like the Solo in white with applied numerals, especially at the £1500 mark they go for, pre-owned.
I also like some of the rotor designs they’ve done, and I do look forward to the day they can honestly say they have an in-house movement.
I`ve always assumed that the story of the name could easily be BS but I just don`t care!Given Nick and Giles’ propensity to spin a bit of a fairy tale to help the brand’s acceptance (working very well in the US and Far East), it’s not beyond the bounds of reasonability to surmise that Mr Bremont is a fictional character or met someone by that name at some aviation event, with a few old clocks in his shed, down at the bottom of the garden.
FWIW, I like the Solo in white with applied numerals, especially at the £1500 mark they go for, pre-owned.
I also like some of the rotor designs they’ve done, and I do look forward to the day they can honestly say they have an in-house movement.
don logan said:
PJ S said:
That in itself is another bone of contention with Bremont – at the time of their “in-house” movement debacle, a few voices commenting on the blogs made reference to the fact that research into Monsieur Bremont yielded no results.
Given Nick and Giles’ propensity to spin a bit of a fairy tale to help the brand’s acceptance (working very well in the US and Far East), it’s not beyond the bounds of reasonability to surmise that Mr Bremont is a fictional character or met someone by that name at some aviation event, with a few old clocks in his shed, down at the bottom of the garden.
FWIW, I like the Solo in white with applied numerals, especially at the £1500 mark they go for, pre-owned.
I also like some of the rotor designs they’ve done, and I do look forward to the day they can honestly say they have an in-house movement.
I`ve always assumed that the story of the name could easily be BS but I just don`t care!Given Nick and Giles’ propensity to spin a bit of a fairy tale to help the brand’s acceptance (working very well in the US and Far East), it’s not beyond the bounds of reasonability to surmise that Mr Bremont is a fictional character or met someone by that name at some aviation event, with a few old clocks in his shed, down at the bottom of the garden.
FWIW, I like the Solo in white with applied numerals, especially at the £1500 mark they go for, pre-owned.
I also like some of the rotor designs they’ve done, and I do look forward to the day they can honestly say they have an in-house movement.
I think it would be hard to argue Bremonts aren't well made.
lostkiwi said:
Exactly. I buy a watch not the story behind it. If there's an interesting story (true of not) thats a bonus.
I think it would be hard to argue Bremonts aren't well made.
Heritage is built over many years, so its nonsense to even expect this from a young watch brand! As with the marketing, they are sending their message out there, if its of interest then great, treat yourself, and if not, buy something else. Critics shouldn't be so hard on Bremont, I sense a rival watch brand digging in here...I think it would be hard to argue Bremonts aren't well made.
I don't own a Bremont, but I am tempted, any suggestions? Thinking about the ALT1 C AN
The ejection seat thingy is funny though . If you really ejected from an aircraft the last thing your going to care about is your watch and if you are flying a military jet normally you wouldnt want to wear a watch to remind you that you could need to eject out of your comfortable cockpit
I think its a load of cobblers, but they make very well designed watches stunningly packed and with good customer service from reports.
They arent an investment long term though I wouldnt think but then I could be wrong.
I think its a load of cobblers, but they make very well designed watches stunningly packed and with good customer service from reports.
They arent an investment long term though I wouldnt think but then I could be wrong.
Steve McQueen said:
Heritage is built over many years, so its nonsense to even expect this from a young watch brand! As with the marketing, they are sending their message out there, if its of interest then great, treat yourself, and if not, buy something else. Critics shouldn't be so hard on Bremont, I sense a rival watch brand digging in here...
I don't own a Bremont, but I am tempted, any suggestions? Thinking about the ALT1 C AN
You won't be disappointed!I don't own a Bremont, but I am tempted, any suggestions? Thinking about the ALT1 C AN
The boutiques are nice but if I were you (and if you were anywhere near London) I'd go and see Christine at The Watch Gallery in Westfield, broad range and exceptional service! (I say this after buying several watches from her including 2 Bremonts)
No I understand the bit about the martin baker 1 and not wearing that but the mb2 is designed for ejection which is silly. In many ways it could be seen as bad luck and tempting fate? Only kidding. Saying that I dont like the look or the idea of the Mb line but the one post a few threads back with the 4 prop weigh the p51 looks good. Not 12k good though to me at least.
Steve McQueen said:
Heritage is built over many years, so its nonsense to even expect this from a young watch brand! As with the marketing, they are sending their message out there, if its of interest then great, treat yourself, and if not, buy something else. Critics shouldn't be so hard on Bremont, I sense a rival watch brand digging in here...
I don't own a Bremont, but I am tempted, any suggestions? Thinking about the ALT1 C AN
You won't be disappointed!I don't own a Bremont, but I am tempted, any suggestions? Thinking about the ALT1 C AN
The boutiques are nice but if I were you (and if you were anywhere near London) I'd go and see Christine at The Watch Gallery in Westfield, broad range and exceptional service! (I say this after buying several watches from her including 2 Bremonts)
lostkiwi said:
And I refer to my original posts... WHO CARES?
Heritage adds NOTHING to a watch.
Then why are Bremont so intent on falsely creating it?Heritage adds NOTHING to a watch.
B.S,. Story about the name
B.S. Story about the in house movement
Why not just make nice watches instead of all the lying.
Edited by el stovey on Wednesday 27th January 22:59
lostkiwi said:
And I refer to my original posts... WHO CARES?
Heritage adds NOTHING to a watch.
Heritage adds NOTHING to a watch.
lostkiwi said:
I get you don't like their marketing (aka 'heritage').
However to claim they have no association with aviation is incorrect. Both Nick and Giles both own a collection of and fly vintage planes (and have done before starting the company). Their father was an ex-RAF pilot who flew Spitfires in the war and subsequently owned a Spitfire. They have business partnerships with several squadrons (which is no different to B&R which you seem to have no issue with).
Both Nick and Giles have also suffered crashes in planes - Nick being a passenger in the plane which killed his father (who was piloting it).
His father had an aviation business restoring old aircraft and was the person who got Nick and Giles interested in both flight and horology.
Even the name Bremont has a story:
ETA link to spectator article: http://www.spectator.co.uk/2008/11/an-english-phoe...
However to claim they have no association with aviation is incorrect. Both Nick and Giles both own a collection of and fly vintage planes (and have done before starting the company). Their father was an ex-RAF pilot who flew Spitfires in the war and subsequently owned a Spitfire. They have business partnerships with several squadrons (which is no different to B&R which you seem to have no issue with).
Both Nick and Giles have also suffered crashes in planes - Nick being a passenger in the plane which killed his father (who was piloting it).
His father had an aviation business restoring old aircraft and was the person who got Nick and Giles interested in both flight and horology.
Even the name Bremont has a story:
The Spectator said:
...they took off in an old German biplane to help friends who had crash-landed in Champagne. Stormy weather over France forced Nick and Giles to land in a pea field. If a plane makes an unscheduled landing in France, the police can impound it for weeks and the brothers could see the blue flashing lights approaching as they climbed out of the plane. Just then an old man and his daughter miraculously appeared and helped them drag the plane into hiding in a barn. Then he welcomed the brothers into his home.
They discovered their host, Antoine Bremont, was also a pilot and shared a love of horology. M. Bremont was still wearing his father’s watch and said that a wristwatch shares our life and is party to more experiences than any other object we own. Giles and Nick (who was wearing his own late father’s watch) listened attentively and at that moment decided to create a watch that would last a lifetime, honour their father and celebrate Nick’s survival. In gratitude to their host, they named their brand Bremont.
So OK some of the other stuff may be marketing BS but not the aviation history ('heritage'?) of the company founders.They discovered their host, Antoine Bremont, was also a pilot and shared a love of horology. M. Bremont was still wearing his father’s watch and said that a wristwatch shares our life and is party to more experiences than any other object we own. Giles and Nick (who was wearing his own late father’s watch) listened attentively and at that moment decided to create a watch that would last a lifetime, honour their father and celebrate Nick’s survival. In gratitude to their host, they named their brand Bremont.
ETA link to spectator article: http://www.spectator.co.uk/2008/11/an-english-phoe...
el stovey said:
lostkiwi said:
And I refer to my original posts... WHO CARES?
Heritage adds NOTHING to a watch.
Then why are Bremont so intent on falsely creating it?Heritage adds NOTHING to a watch.
B.S,. Story about the name
B.S. Story about the in house movement
Why not just make nice watches instead of all the lying.
Edited by el stovey on Wednesday 27th January 22:59
Soon to be discovered that the house in question was restored many years ago and now is a museum!!
bobbybee said:
stuff...
el stovey said:
more stuff..
Ok I get you guys aren't impressed with the marketing. Fine. If it means so much don't buy one.I don't give a rats rs about their marketing and a Bremont is on my wishlist for the future purely on the merits of the watch itself.
I'd love a Wright Flyer (but thats just more than I can justify) or a P51 (same again) but I think an MB II is very likely in my future.
Yell_M3 said:
Steve McQueen said:
Nice one! Smart strap.
All that nonsense on heritage and marketing from some of the comments here, who gives a flying monkeys, when Bremont produces something as cool as this!
+1!All that nonsense on heritage and marketing from some of the comments here, who gives a flying monkeys, when Bremont produces something as cool as this!
I`d hate to be the sucker who bought something that wasn`t very good because they had been making the not very good thing for a really long time!
don logan said:
+2 and I`m sure a whole lot more people who appreciate things on their own merits!
I`d hate to be the sucker who bought something that wasn`t very good because they had been making the not very good thing for a really long time!
Or didn't buy the watch they really wanted because another one was considered a better "investment". I`d hate to be the sucker who bought something that wasn`t very good because they had been making the not very good thing for a really long time!
Steve McQueen said:
Prestjoh said:
Liking my latest Bremont. (Photo from web)
All that nonsense on heritage and marketing from some of the comments here, who gives a flying monkeys, when Bremont produces something as cool as this!
M.
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