Discussion
Bremont. A company very well run by a pair of toffee nosed plum gobbed public school swindlers full of faux histoire selling THE most overpriced ETA based watches on the globe. And please, can those who've not bothered get up to speed on the in house movement bks that they spewed out a couple of years ago.
A barge pole leaps to mind.....
A barge pole leaps to mind.....
I'm another one with an MBII (Orange) and absolutely love it.
It's great to support a British success story and, for me, the aviation and motoring heritage adds to the brand.
Their customer service is superb.
They did c**k up over the "in house movement" PR but held thier hands up straight away to getting over enthusiastic. They have set up a facotry to heavily modify movements and build the watches in Henley and will launch a full in house movement at some point.
If you like the watch go for it!
It's great to support a British success story and, for me, the aviation and motoring heritage adds to the brand.
Their customer service is superb.
They did c**k up over the "in house movement" PR but held thier hands up straight away to getting over enthusiastic. They have set up a facotry to heavily modify movements and build the watches in Henley and will launch a full in house movement at some point.
If you like the watch go for it!
el stovey said:
There is no heritage, That's what people are complaining about. They only started making watches in around 2007.
So that's 9 years of direct watchmaking heritage as their own company.Their links to aviation go way back to their farther and indeed the Bremont name derives for a French farmer who gave help after a forced landing.
They also recognise and reflect the heritage of people and companies such as Martin Baker, Jaguar, Boeing, many armed forces squadrons and special ops, the Wright brothers and Nelson's Victory. Let's not forget their first major watch - the EP-120 tribute to the Spitfire.
Anyway, it's horses for courses and if you don't like the company or the watches don't buy them. For those who do, in my opinion they are a great company to deal with and superb watches.
Chris99 said:
So that's 9 years of direct watchmaking heritage as their own company.
Their links to aviation go way back to their farther and indeed the Bremont name derives for a French farmer who gave help after a forced landing.
They also recognise and reflect the heritage of people and companies such as Martin Baker, Jaguar, Boeing, many armed forces squadrons and special ops, the Wright brothers and Nelson's Victory. Let's not forget their first major watch - the EP-120 tribute to the Spitfire.
Anyway, it's horses for courses and if you don't like the company or the watches don't buy them - for those who do in my opinion they are a great company to deal with and superb watches.
That's not heritage, it's just tie ins with companies that do have heritage. They're trying to create herritage by linking themselves to other organisations., hoping their actual heitage will somehow rub off on Bremont. Those organisations have heritage and proud history because they've been around for decades producing excellence.Bremont are simply trying to pretend they are all part of it all when they aren't. To me it seems a bit cynical and fake. Like someone said earlier, it reminds me of Tony Blair. They even try to link themselves to the RAF by telling us one of them was in the university air squadron. Their links to aviation go way back to their farther and indeed the Bremont name derives for a French farmer who gave help after a forced landing.
They also recognise and reflect the heritage of people and companies such as Martin Baker, Jaguar, Boeing, many armed forces squadrons and special ops, the Wright brothers and Nelson's Victory. Let's not forget their first major watch - the EP-120 tribute to the Spitfire.
Anyway, it's horses for courses and if you don't like the company or the watches don't buy them - for those who do in my opinion they are a great company to deal with and superb watches.
I like the watches but what puts me off is the high price for watches that have a made up history, ETA movements and poor residuals.
I agree. I quite like some of the watches but they'd be better (for me) without the historical scrap built in. They are becoming the British Romain Jerome.
The marketing is obviously working well and good look to them. It's great to see a British company doing well, especially in the watch world, but it would be nice if they toned down the cheese a little. It reminds me of Rapha cycling gear; Nice product, a bit too pricey and OTT "arty" advertising.
The marketing is obviously working well and good look to them. It's great to see a British company doing well, especially in the watch world, but it would be nice if they toned down the cheese a little. It reminds me of Rapha cycling gear; Nice product, a bit too pricey and OTT "arty" advertising.
Chris99 said:
So that's 9 years of direct watchmaking heritage as their own company.
Their links to aviation go way back to their farther and indeed the Bremont name derives for a French farmer who gave help after a forced landing.
They also recognise and reflect the heritage of people and companies such as Martin Baker, Jaguar, Boeing, many armed forces squadrons and special ops, the Wright brothers and Nelson's Victory. Let's not forget their first major watch - the EP-120 tribute to the Spitfire.
Anyway, it's horses for courses and if you don't like the company or the watches don't buy them. For those who do, in my opinion they are a great company to deal with and superb watches.
Again what heritage?Their links to aviation go way back to their farther and indeed the Bremont name derives for a French farmer who gave help after a forced landing.
They also recognise and reflect the heritage of people and companies such as Martin Baker, Jaguar, Boeing, many armed forces squadrons and special ops, the Wright brothers and Nelson's Victory. Let's not forget their first major watch - the EP-120 tribute to the Spitfire.
Anyway, it's horses for courses and if you don't like the company or the watches don't buy them. For those who do, in my opinion they are a great company to deal with and superb watches.
What watchmaking? Watch assembly
Or rather where's the watch making history?
All of the above you mention are commercial tie-ins or small batch commissioned watches, which any company can buy into.
It has nothing to do with history.
It's a bit like saying the Breitling has a history of movie making, just because Travolta is paid to wear one.
bobbybee said:
Again what heritage?
What watchmaking? Watch assembly
Or rather where's the watch making history?
All of the above you mention are commercial tie-ins or small batch commissioned watches, which any company can buy into.
It has nothing to do with history.
It's a bit like saying the Breitling has a history of movie making, just because Travolta is paid to wear one.
So any brand which uses bought in movements has no heritage? They're just assemblers that have been in business longer?What watchmaking? Watch assembly
Or rather where's the watch making history?
All of the above you mention are commercial tie-ins or small batch commissioned watches, which any company can buy into.
It has nothing to do with history.
It's a bit like saying the Breitling has a history of movie making, just because Travolta is paid to wear one.
Panerai for example buy in the ubiquitous 6497/8 movements.
Many Swatch group brands use the ubiquitous 7750 (as do many many others).
Heritage by those terms suggests only the likes of Rolex, Patek, VC, Breguet etc would be members of that exclusive club.
I can understand that Bremont have played the marketing card very well but as with any company heritage in a field takes a while to build (IMO) but those involved in the company may well have their own heritage. In the case of Bremont that would come from the brothers' history being involved with flight (and having been injured in a crash in the case of Giles) from a young age and through their father as well.
My personal heritage is very much of the sea as my father was in the Navy as was a much earlier relative called Fletcher Christian. For myself however I have never been to sea (other than ferry crossings and short trips aboard warships in my youth and some small boat sailing).
Heritage is something gained from experience or passed down and in the Bremont case that comes from their association with flight through their lineage.
As a company they have little heritage its true but they can still claim some heritage personally.
I accept you may not like them or their products but for me they are a a decent quality product at a decent price from a decent company (having had a long chat with Giles in the past he comes across as a thoroughly nice bloke).
swerni said:
I thought they were only available to poeple who'd used an ejector seat - I never had you down as a pilot mate Not sure how you'd fold yourself up into the cockpit for starters
Personally speaking, whilst I don't have a Bremont I'd love one. Especially as they're in my home town.
swerni said:
I've got one because I like it, the same reason I have a Daytona, simple as that.
And in my opinion, that is the only reason you should buy a watch. Bremont make some very nice watches, yes they have a lot of marketing and stories about homages and tribute, but at the end of the day when you buy a watch you very rarely tell someone else all about the heritage. Unless of course it's a moon watch, Daytona or Steve McQueen special.
The whole watch heritage thing is something I've deliberately avoided. Rather than calling my own watch a Swordfish (which my father flew for most of ww2) and filling up spaces in the back with bits of polished swordfish I instead called it after what it is, an Offshore Professional. People either love it or they don't, but am I bothered by those that don't?
edit: just out of interest, does anyone have any bits of Swordfish for sale?, perhaps I'd sell more if I did go down that route.
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