Bremont

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Discussion

don logan

3,523 posts

223 months

Friday 22nd January 2016
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Lorne said:
swerni said:
I've got one because I like it, the same reason I have a Daytona, simple as that.
And in my opinion, that is the only reason you should buy a watch.

Bremont make some very nice watches, yes they have a lot of marketing and stories about homages and tribute, but at the end of the day when you buy a watch you very rarely tell someone else all about the heritage. Unless of course it's a moon watch, Daytona or Steve McQueen special.

The whole watch heritage thing is something I've deliberately avoided. Rather than calling my own watch a Swordfish (which my father flew for most of ww2) and filling up spaces in the back with bits of polished swordfish I instead called it after what it is, an Offshore Professional. People either love it or they don't, but am I bothered by those that don't?

edit: just out of interest, does anyone have any bits of Swordfish for sale?, perhaps I'd sell more if I did go down that route.
That REALLY IS it isn`t it????????

You like it, you buy it, you don`t like it, you don`t buy it!

Pretty much EVERY brand (some exceptions) use images, spurious history and connections to add interest to their products but if that matters so much then we had better double check everyone`s "story"

Amongst my other watches (the usual suspects) there is pretty much NO difference in quality when handling them, amongst them I have 4 Breitlings, a company who claim a huge connection with the aviation world, what is in 2 of them? a 7750 movement!

Bremont seem to be an easy target for lazy haters but when it comes down to it, don`t like them, don`t buy them!

(yeah yeah, public forum, open debate, people are entitled to their opinion blah blah blah)

anonymous-user

55 months

Friday 22nd January 2016
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don logan said:
amongst them I have 4 Breitlings, a company who claim a huge connection with the aviation world, what is in 2 of them? a 7750 movement!
The name Breitling has actually been connected with aviation since the First World War. They used to make chronographs for aircraft. Breitling are very much linked to aviation. Their heritage isn't made up.

bobbybee

872 posts

155 months

Friday 22nd January 2016
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lostkiwi said:
So any brand which uses bought in movements has no heritage? They're just assemblers that have been in business longer?
Panerai for example buy in the ubiquitous 6497/8 movements.
Many Swatch group brands use the ubiquitous 7750 (as do many many others).

Heritage by those terms suggests only the likes of Rolex, Patek, VC, Breguet etc would be members of that exclusive club.

Sorry mate, but you are confusing products with heritage.
Bought in movements, altered or not, then cased up = watch assembler, in loose terms 'maker'
Own movements and cases = watch manufacturer an actual watch maker

Both can have a history of watch 'making' both can have heritage with historical ties to various endeavours
Bremont are all marketing and alluding to historical ties as a watch 'maker' where there are none, they are just too new for that.
That's my issue with them as a company, as to their actual products they may be well made etc, but why shroud, even taint them with all the BS?
As to the 'exclusive club' yes, yes they are, and that's what people buy in to

bobbybee

872 posts

155 months

Friday 22nd January 2016
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Chris99 said:
bobbybee said:
What heritage?
So how long does a company have to survive and build up a heritage before you'll deign to consider them worthy of consideration?

The original post was asking for feedback on the watches and I'm very pleased with mine.
Well, that is the question isn't it?
How long I couldn't say. But making up a heritage older than the company itself is not the way to do it.

bobbybee

872 posts

155 months

Friday 22nd January 2016
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swerni said:
Were you bullied by Nick or Giles as a child?

I've got one because I like it, the same reason I have a Daytona, simple as that.
That's fair enough and a great reason IMO.
If you'd bought one because you like it and the history of aviation, the Wright brothers etc etc, you'd be disillusioned (a bit at least) as that 'heritage' is BS

bobbybee

872 posts

155 months

Friday 22nd January 2016
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Stig said:
Personally speaking, whilst I don't have a Bremont I'd love one. Especially as they're in my home town.
And another great reason to own one, support your local business

bobbybee

872 posts

155 months

Friday 22nd January 2016
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el stovey said:
don logan said:
amongst them I have 4 Breitlings, a company who claim a huge connection with the aviation world, what is in 2 of them? a 7750 movement!
The name Breitling has actually been connected with aviation since the First World War. They used to make chronographs for aircraft. Breitling are very much linked to aviation. Their heritage isn't made up.
Exactly my point

nikaiyo2

4,754 posts

196 months

Friday 22nd January 2016
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lostkiwi said:
So any brand which uses bought in movements has no heritage? They're just assemblers that have been in business longer?
Panerai for example buy in the ubiquitous 6497/8 movements.
Many Swatch group brands use the ubiquitous 7750 (as do many many others).

Heritage by those terms suggests only the likes of Rolex, Patek, VC, Breguet etc would be members of that exclusive club.

I can understand that Bremont have played the marketing card very well but as with any company heritage in a field takes a while to build (IMO) but those involved in the company may well have their own heritage. In the case of Bremont that would come from the brothers' history being involved with flight (and having been injured in a crash in the case of Giles) from a young age and through their father as well.
My personal heritage is very much of the sea as my father was in the Navy as was a much earlier relative called Fletcher Christian. For myself however I have never been to sea (other than ferry crossings and short trips aboard warships in my youth and some small boat sailing).
Heritage is something gained from experience or passed down and in the Bremont case that comes from their association with flight through their lineage.

As a company they have little heritage its true but they can still claim some heritage personally.

I accept you may not like them or their products but for me they are a a decent quality product at a decent price from a decent company (having had a long chat with Giles in the past he comes across as a thoroughly nice bloke).
Sorry thats just rubbish to justify Bremonts fizz.

Panerai have heritage, genuine naval heritage, they have not made that up, they have not used an add agency who do what they do and use period photos and copy to tell a story that is not real.
I love Panerai, great watches and could not give a monkeys wk what movement they use, when they talk about the brands heritage it has some basis in fact.

I dont think anyone has suggested that a watch brand either needs to have heritage or a history of making their own movements, what they DO need is integrity and honesty.
As evidenced by people posting on here of Bremonts aviation history & heritage... they clearly think Bremont is brand with a genuine association to aviation, like Breitling, Zenith, IWC, JLC or even Cartier.
These companies did not start making aviation watches so they had an interesting story to tell in their adds in FHM or GQ, they made flight instruments because the Air Ministry or Luftwaffe issued a requirement to fulfill a genuine need, these were chosen because they best fitted the needs of the aviators at the time. This is genuine aviation heritage.

Because you have been injured in a plane crash does not give you aviation heritage, we used to sit on tea trays in the Super 27 and slide down the isle on take off, I split my head open, can I claim to be involved in flight? Sure I used to be involved in flight, but it does not make me Chuck Yeager.

Dont get me wrong they make ok watches, but they people buying them should be aware that they have no aviation heritage, and no history.

There is a line between salesman's puff and lies and IMHO Bremont overstep that line frequently, this for me out weighs some half decent designs.



Grey Ghost

4,583 posts

221 months

Friday 22nd January 2016
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swerni said:
I've got one because I like it, the same reason I have a Daytona, simple as that.
^^^^^^^^^^^^^^^

This, if you don't like the brand don't buy one.

I like my MB III and the fact the staff in the Royal Exchange boutique are pleasant to me as an owner when I walk in, the occasional glass of fizz is a very nice way to spend 30 minutes or so looking at the new watches they have available. In fact I'm heading over there next week to get the deployment attachment added to my leather strap thumbup

lostkiwi

4,584 posts

125 months

Friday 22nd January 2016
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nikaiyo2 said:
stuff...
Don't get me wrong, I couldn't give a monkeys about whhether they have 'heritage' or not. I like the products, the people running it seem genuinely decent and produce what seems to be a decent product.

My point about Panerai was simply about makers vs assesmblers. I myself have a couple of Pams so I know what they are like and what movements they use.

I buy watches because (as others said) I like them. The whole heritage thing is in many cases an excuse to charge more for a product on the basis of snobbery (I'll use Panerai again as an example but it could equally be U-Boat (got one of them too) or many of the Swatch group (got some of them too)). Tudor for example has as much heritage as many yet people here gripe about them being a Rolex copy even though they are owned by Rolex and have always had a Rolex connection. It seems when it comes to Tudor heritage doesn't count.

Longines is another one. They have a long history of making watches (movements as well) but now are part of Swatch and using (almost without exception) off the shelf movements). So they have become an assembler but they still can claim heritage.... So really just how much is heritage worth?


marcosgt

11,021 posts

177 months

Friday 22nd January 2016
quotequote all
lostkiwi said:
nikaiyo2 said:
stuff...
Don't get me wrong, I couldn't give a monkeys about whhether they have 'heritage' or not. I like the products, the people running it seem genuinely decent and produce what seems to be a decent product.

My point about Panerai was simply about makers vs assesmblers. I myself have a couple of Pams so I know what they are like and what movements they use.

I buy watches because (as others said) I like them. The whole heritage thing is in many cases an excuse to charge more for a product on the basis of snobbery (I'll use Panerai again as an example but it could equally be U-Boat (got one of them too) or many of the Swatch group (got some of them too)). Tudor for example has as much heritage as many yet people here gripe about them being a Rolex copy even though they are owned by Rolex and have always had a Rolex connection. It seems when it comes to Tudor heritage doesn't count.

Longines is another one. They have a long history of making watches (movements as well) but now are part of Swatch and using (almost without exception) off the shelf movements). So they have become an assembler but they still can claim heritage.... So really just how much is heritage worth?
There were loads of watch makers in the 50s, 60s, 70s and 80s sharing common movements and cases (hands and dials even!), no-one agonised over their 'heritage'.

Longines heritage is that, as a company, they've been making watches for decades, not years and when they do a 're-release' (regardless of the movement inside) it's actually based on an original design from them from years ago, it's not some made up marketing BS. Longines watches are also, from what I've seen, way below the prices Bremont are charging!

Bremonts seem decent quality watches, but they taint their brand for me with all this pretence and nonsense. It's almost as if they don't trust the watches to speak for themselves...

I guess that's because the sum of their parts is far below the price of the watches (even by watch standards!), so they feel the need to invent the 'heritage' that the big brands have and use to justify some of their premium pricing.

M

anonymous-user

55 months

Friday 22nd January 2016
quotequote all
To me it's not whether a manufacturer has heritage or not, it's about how bremont have falsely tried to create one even lying about the movements. Like graham (father of the chronograph apparently) it just puts some people off. Others aren't bothered.

Companies like sinn are new and make great watches. No need to fabricate history when you are the new guys. Just shut up and let the watches do the talking.

Prestjoh

39 posts

148 months

Saturday 23rd January 2016
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For me, I just love the watches, not taken in by the BS. I can't judge it against other manufacturer's as I don't own any, but the quality is great and I enjoy mine.

Whitean3

2,185 posts

199 months

Saturday 23rd January 2016
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Wow, a lot of strong opinions on here.
I love my ALT1-C because of the way it looks and how well it is made. I like the fact that Bremont is a little different; it's English with a Swiss heart, and I like the TRUE history of the brand starting up i.e. two brothers doing what they always wanted to do, and doing it fantastically well.
The marketing is smart and it won't appeal to everyone, but I'm guessing most buyers of Bremont watches like how the watches look.

And if any well-heeled Bremont lovers are still reading, there's a genuine MB1 (red barrel, papers, letter etc.) on Chrono24 for sale at $75k...

lostkiwi

4,584 posts

125 months

Saturday 23rd January 2016
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Prestjoh said:
For me, I just love the watches, not taken in by the BS. I can't judge it against other manufacturer's as I don't own any, but the quality is great and I enjoy mine.
Nice P51....

Lorne

543 posts

103 months

Sunday 24th January 2016
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lostkiwi said:
My personal heritage is very much of the sea as my father was in the Navy as was a much earlier relative called Fletcher Christian. For myself however I have never been to sea (other than ferry crossings and short trips aboard warships in my youth and some small boat sailing).
Slight sideline I know, but cross channel ferries do count as sea going experience. Many years ago when I was sitting the interview to become a Chartered Marine Engineer I was interviewed by an engineer and an Navy Captain/Commodore/Admiral (I get confused with military ranks). The engineer spoke engineering but the Navy guy just wanted to know how many boats I'd been on. I asked him if we were including cross channel ferries, and he said 'ok', so I made up a suitably big number and passed the interview!

gvij

363 posts

125 months

Sunday 24th January 2016
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Prestjoh said:
For me, I just love the watches, not taken in by the BS. I can't judge it against other manufacturer's as I don't own any, but the quality is great and I enjoy mine.
Which model is that?

don logan

3,523 posts

223 months

Sunday 24th January 2016
quotequote all
gvij said:
Prestjoh said:
For me, I just love the watches, not taken in by the BS. I can't judge it against other manufacturer's as I don't own any, but the quality is great and I enjoy mine.
Which model is that?
It's a P 51

They were £7.5k, now £12-£15k used!

I certainly don't buy watches as an investment but I'm sure it's a satisfying feeling!

That aside I LOVE the P 51

bobbybee

872 posts

155 months

Monday 25th January 2016
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And it's connection to the famous Mustang, except for bits of scrap chucked inside?

lostkiwi

4,584 posts

125 months

Monday 25th January 2016
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don logan said:
It's a P 51

They were £7.5k, now £12-£15k used!

I certainly don't buy watches as an investment but I'm sure it's a satisfying feeling!

That aside I LOVE the P 51
Yep - Bremonts don't hold their value do they.....?