I've opened a "restaurant" in Soho

[Hoover.]

hoyin said:

You will be happy to know I am getting a professional to do the website properly.

Hopefully we can get it done soon!

Thanks for all your input - it will have the menu on it!

That's a great idea, as the current one really doesn't tell me a lot........ read through the pages on Piston Heads, and I like the concept, however not really relayed through the website.

[Digger]

Duly purchased earlier today . . .


8. Pinhais - Spiced Sardines in Olive Oil

12. Triton - Lightly Smoked Cod Liver

22. Los Peperetes - Bonito Belly Tuna

[hoyin]

Digger said:

Duly purchased earlier today . . .


8. Pinhais - Spiced Sardines in Olive Oil

12. Triton - Lightly Smoked Cod Liver

22. Los Peperetes - Bonito Belly Tuna

Let me know what you think of them. Especially the cod liver as that is my favourite.

Thanks for visiting.

[calibrax]

Digger said:

Duly purchased earlier today . . .


8. Pinhais - Spiced Sardines in Olive Oil

12. Triton - Lightly Smoked Cod Liver

22. Los Peperetes - Bonito Belly Tuna

People will spend £35 on three tins of fish? I'm clearly in the wrong business...

[Digger]

calibrax said:

Digger said:

Duly purchased earlier today . . .


8. Pinhais - Spiced Sardines in Olive Oil

12. Triton - Lightly Smoked Cod Liver

22. Los Peperetes - Bonito Belly Tuna

People will spend £35 on three tins of fish? I'm clearly in the wrong business...

£29 if you read the thread properly.

. . . but yes it does seem a bit daft at first glance. You only live once though.

[Digger]

hoyin said:

Let me know what you think of them. Especially the cod liver as that is my favourite.

Thanks for visiting.

You're welcome.
Will do chap. Can't decide which one to start with this evening!

[okgo]

KFC said:

So help yourself here then.... make it easy for people to be informed. If you aren't going to do that then people are obviously just going to speculate and/or be ill informed. Plaster your website, twitter and Facebook with information on what you're doing, why, and what its going to cost me.

Funny thing is, pop ups in London thrive because of mystique. The moment it's all out in the open and it isn't a but mysterious is when people are not bothered. Hence the explosion of no booking places, places that purposefully hire slightly arrogant staff that make you feel like they're doing you a favour by letting you in. It's all part of an act and it sells.

I hate to reference celeb culture but look at the hype places like the box and children firehouse generated all because they were so insular and you couldn't just find everything out about them via their website etc

Good luck hoyin I would imagine you'll get a lot of trade from the media industry taking people to lunch, it's a lucrative market for sure.

[kman]

TIGA84 said:

Seems to be well received - its a shame that we can't read more about it; its been badly marketed on here but seems very innovative and well designed.

Hoyin, stick to being creative and get a decent PR/Markteting agency on it - it sounds as though it could be a real winner - it being a 6 month pop-up you want queues out the door from Day 1!!

and some nice photos. photos sell food! Let me know if I can help.

[calibrax]

Digger said:

calibrax said:

Digger said:

Duly purchased earlier today . . .


8. Pinhais - Spiced Sardines in Olive Oil

12. Triton - Lightly Smoked Cod Liver

22. Los Peperetes - Bonito Belly Tuna

People will spend £35 on three tins of fish? I'm clearly in the wrong business...

£29 if you read the thread properly.

. . . but yes it does seem a bit daft at first glance. You only live once though.

But going by the menu...

No 8 is £7
No 12 is £10
No 22 is £18

And that comes to £35. I know this because I'm an acccountant

So is there some discount of which I am not aware?

(I do get the only live once thing though, my comment was somewhat tongue in cheek!)

[Digger]

calibrax said:

But going by the menu...

No 8 is £7
No 12 is £10
No 22 is £18

And that comes to £35. I know this because I'm an acccountant

So is there some discount of which I am not aware?

I'll give you a clue. Wednesday.

Another clue? £6 difference. Three tincans.

ETA - sorry, feeling mischievous, yep you get £2 off if you just purchase the tincan

Edited by Digger on Saturday 20th September 23:18

[0a]

Congratulations OP on some excellent press coverage. I will attend next time I am down in London!

[mattdaniels]

0a said:

Congratulations OP on some excellent press coverage.

Including this two page thread which somehow appears not to fall foul of the PH "no advertising" rule.

[Digger]

mattdaniels said:

0a said:

Congratulations OP on some excellent press coverage.

Including this two page thread which somehow appears not to fall foul of the PH "no advertising" rule.

I occasionally click on your profile Matt, to see if you've added any info or links to your recently opened restaurant but keep finding diddly squat, or am I thinking of someone else!?

[zarjaz1991]

I think it sounds fascinating......shame about all the negativity in this thread, it's good to read of someone trying something different. I'm really quite intrigued by this idea.

Best of luck with this venture.

[itannum990]

Have a free bump..

Because I went there the other night.

Got to say it was an excellent experience. Wife was.. apprehensive at first, its not cheap, for cold food straight from a tin.. but she was won over by the smoked cod liver and seawater beer. And damn those anchovies were the best I've ever had, ever. As promised on the menu..

Found the staff to be so very friendly, professional and enthusiastic, the decor/design was just awe inspiring, I know nothing about design/architecture whatsoever but little things like the furniture and lights were just incredible to look at and play with (the lights are like little flying saucers above the table, I may have made sound effects a bit)

I think some on this thread were put off by some of the phrases and descriptions used to describe the place in reviews etc, as a working class dude I'd be not far off calling it wky pretentious arty talk - but really it's just a unique and properly tasty experience, eat flavours you won't find anywhere else, and I'm happy to report, there were no (visible) hipsters. Always a positive.

So best of luck to the guys behind it, and a healthy recommendation to everyone else to try it out.

Edited by itannum990 on Thursday 25th September 11:31

[Ali2202]

Nice review. It may even tempt me to overcome my initial scepticism and give it a go.

[hoyin]

itannum990 said:

Have a free bump..

Because I went there the other night.

Got to say it was an excellent experience. Wife was.. apprehensive at first, its not cheap, for cold food straight from a tin.. but she was won over by the smoked cod liver and seawater beer. And damn those anchovies were the best I've ever had, ever. As promised on the menu..

Found the staff to be so very friendly, professional and enthusiastic, the decor/design was just awe inspiring, I know nothing about design/architecture whatsoever but little things like the furniture and lights were just incredible to look at and play with (the lights are like little flying saucers above the table, I may have made sound effects a bit)

I think some on this thread were put off by some of the phrases and descriptions used to describe the place in reviews etc, as a working class dude I'd be not far off calling it wky pretentious arty talk - but really it's just a unique and properly tasty experience, eat flavours you won't find anywhere else, and I'm happy to report, there were no (visible) hipsters. Always a positive.

So best of luck to the guys behind it, and a healthy recommendation to everyone else to try it out.

Edited by itannum990 on Thursday 25th September 11:31

Thank you for coming and giving the restaurant a try and thank you for your nice review and recommendation and very happy you enjoyed it.

I am so glad you threw caution to the wind and tried it and then were surprised at how good it was. A lot of feedback I have had has been similar - people have gone with a bit of trepidation about the place, but once they have tasted the food they have all remarked on how it is like no canned seafood they have had before.

I hope other people can be more open minded and give it a try!

Glad you liked the furniture and lights. Though a bit nervous when you say you "played" with the light. As the ones you see in the restaurant are the only ones that exist in the entire world!

We are finding there are two types of people - ones that come in for a number of drinks and a couple of tins as a snack bit like a tapas after the theater, and some that come in for a proper meal.

It has been really interesting experience so far and the amount of publicity has been astounding. People (not related to companies) are sending us their favourite tins from all around the world!

Thanks

[Big Al.]

hoyin said:

It has been really interesting experience so far and the amount of publicity has been astounding. People (not related to companies) are sending us their favourite tins from all around the world!

Thanks

And with that I think it's time to bring this thread to a close.

Hope all goes well in your venture.