What's your favourite sandwich filling? Opening a shop soon
Discussion
Blown2CV said:
technodup said:
Blown2CV said:
Just because you wouldn't pay it, doesn't mean it wouldn't work. It doesn't even mean it wouldn't work in your area tbh... unless you're all like you?
Scots do have a rep for being tight...
.I was reading just yesterday that the average spend in Greggs is just £3.50. At that they are apparently hugely profitable.
The demographic you mentioned earlier won't pay a fiver for just a sandwich. I think one of key things to get right is decent quality bread. Think Warburtons not Sun Blessed for even your basic offering.
Take a look at pricing Strategy and offer 3 price points. Entry, mainstream and premium. That last one is important to _offer_ to maximising the sales of your main line product, even if you don't sell much of it. Many people default to the second most expensive item.
The demographic you mentioned earlier won't pay a fiver for just a sandwich. I think one of key things to get right is decent quality bread. Think Warburtons not Sun Blessed for even your basic offering.
Take a look at pricing Strategy and offer 3 price points. Entry, mainstream and premium. That last one is important to _offer_ to maximising the sales of your main line product, even if you don't sell much of it. Many people default to the second most expensive item.
DoubleSix said:
4x4Tyke said:
I think one of key things to get right is decent quality bread. Think Warburtons
Just goes to show the range of views with regards to quality!!
If it were my venture I'd be building a relationship with a local independent bakery and shouting about it as a selling point.
DoubleSix said:
...
If it were my venture I'd be building a relationship with a local independent bakery and shouting about it as a selling point.
I agree with this. I think this is taking off nationally.If it were my venture I'd be building a relationship with a local independent bakery and shouting about it as a selling point.
Not sure how much of a premium you can charge for it mind. And I suspect you may have to in order to cover a notch up in costs.
People are getting far too het up here about bread and coleslaw suppliers.
Here is a quote from the OP :
"We also can't go over poncey, as I don't think the area it's in will welcome it. Might be completely wrong, but it seems OAP's, school mums and builders will be our target market."
The success of the venture will rely on tight cost control, sales volume and "Do you want brown or white"
Thy average customer will be buying a Ham, Chicken or cheese sandwich with a tea or coffee, they'll be in a hurry and looking to pay £3 for plenty of filling.
That's the reality.
£7 sandwiches in Cambridge will have no relevance whatsoever.
Here is a quote from the OP :
"We also can't go over poncey, as I don't think the area it's in will welcome it. Might be completely wrong, but it seems OAP's, school mums and builders will be our target market."
The success of the venture will rely on tight cost control, sales volume and "Do you want brown or white"
Thy average customer will be buying a Ham, Chicken or cheese sandwich with a tea or coffee, they'll be in a hurry and looking to pay £3 for plenty of filling.
That's the reality.
£7 sandwiches in Cambridge will have no relevance whatsoever.
DoubleSix said:
Ha ha, very good 
Not suggesting he goes full artisanal on it but there's plent of middle ground between generic sliced white and pain rond!
I think this is the disconnect a lot of people are having. I don't think anyone is suggesting the op should be serving lobster rolls at £8 a pop but I don't see how they think he'd make money directly competing with the likes of Greggs. Which is what he'd be doing by slopping out processed cash and carry trash.Not suggesting he goes full artisanal on it but there's plent of middle ground between generic sliced white and pain rond!
Find good produce, don't take the piss with prices and do your best. Making money from food is always a punt but the very worst thing a new independent can be is average.
Here's an example of a decent sandwich shop that from what i've seen does very well..
The menu caters for all, the price is about what I would expect to pay and the quality is bang on.
http://philpotts-shrewsbury.co.uk/sandwiches/
The menu caters for all, the price is about what I would expect to pay and the quality is bang on.
http://philpotts-shrewsbury.co.uk/sandwiches/
Mr Roper said:
Here's an example of a decent sandwich shop that from what i've seen does very well..
The menu caters for all, the price is about what I would expect to pay and the quality is bang on.
http://philpotts-shrewsbury.co.uk/sandwiches/
Phillpots is a chain though so not really comparable. Also the one in Edinburgh died on it's arse, probably because they opened right next to a Greggs and a Subway The menu caters for all, the price is about what I would expect to pay and the quality is bang on.
http://philpotts-shrewsbury.co.uk/sandwiches/
.
Again, cheers for the interest in this.
I reckon this area could command the fiver sandwich a mile up the road, but where our shop will be, I reckon most sandwiches will end up at £3-3.50 in price. We will do a couple more exotic combos, but everyone will have a good sandwich in their price point.
Thankfully, there isn't a Greggs or Subway in the area, just a Nisa next door. I think any other direct competitors are a decent enough distance away too.
We've already been in contact with a local baker, so decent fresh bread delivered daily, but I can't stand this artisan nonsense. I've banned it from our advertising and description of products.
Everything we do will certainly have a basic and premium choice so everyone can shop with us. I grew up within the basic price point, so I certainly will be offering it!
I reckon this area could command the fiver sandwich a mile up the road, but where our shop will be, I reckon most sandwiches will end up at £3-3.50 in price. We will do a couple more exotic combos, but everyone will have a good sandwich in their price point.
Thankfully, there isn't a Greggs or Subway in the area, just a Nisa next door. I think any other direct competitors are a decent enough distance away too.
We've already been in contact with a local baker, so decent fresh bread delivered daily, but I can't stand this artisan nonsense. I've banned it from our advertising and description of products.
Everything we do will certainly have a basic and premium choice so everyone can shop with us. I grew up within the basic price point, so I certainly will be offering it!
There's nothing wrong with being cheap and cheerful, I think some people in this thread forget about the second part of that 
.
Best of luck to you, I know it's tough getting started.
I had hoped to start a cafe/diner a couple of years ago but I couldn't get the numbers to stack up right for what we wanted to do so I shelved it for a rethink.
.Best of luck to you, I know it's tough getting started.
I had hoped to start a cafe/diner a couple of years ago but I couldn't get the numbers to stack up right for what we wanted to do so I shelved it for a rethink.
Favourite sandwich filling. Hmmm
Cajun chicken, onions and roasted peppers with dollops of sour cream on a sub roll. Magic.
A bit of variety as well for the trades, toasted sandwiches, jacket potatoes, pasties and homemade buns always seem to go down well at the one I go to.
Oh and don't scrimp on the tea either, crap tea Is just foul.
And an idea to drum up regular business, drop a menu round every small business in the area, say a 2 mile radius, tell them to have their orders in by phone by 11 each morning and then drop them off at lunch time in one big run. We had this setup when I used to work at comet aftersales and the 50 or so staff would pile a Shedload of money into the local sarnie shop each day. Box loads of sandwiches with people's names on ready for when we downed tools at 12.
Cajun chicken, onions and roasted peppers with dollops of sour cream on a sub roll. Magic.
A bit of variety as well for the trades, toasted sandwiches, jacket potatoes, pasties and homemade buns always seem to go down well at the one I go to.
Oh and don't scrimp on the tea either, crap tea Is just foul.
And an idea to drum up regular business, drop a menu round every small business in the area, say a 2 mile radius, tell them to have their orders in by phone by 11 each morning and then drop them off at lunch time in one big run. We had this setup when I used to work at comet aftersales and the 50 or so staff would pile a Shedload of money into the local sarnie shop each day. Box loads of sandwiches with people's names on ready for when we downed tools at 12.
Edited by dazwalsh on Saturday 17th September 20:28
bigandclever said:
Roast beef, coleslaw, mustard on ciabatta.
My exact thoughts.OP...will you be offering baked potatoes as well? There's a great little sandwich shop near me, Richmond, that does fabulous baked potatoes. It's a kind of Subway set up, choose you potato, and they stuff it full of the filling (mostly cold fillings) of your choice. Easy to provide/serve. £6 and they fly out of the door...
Best of luck in the new venture.
LordGrover said:
Are you likely to cater for veggies and plant-based punters?
They seem to be a growing minority and decent outlets are few and far between. Trying to find a decent sandwich without butter/marg/'spread' and no animal products is surprisingly difficult to find on the high street.
Yes, trying to find a sandwich just with no dairy in is a nightmare. And just when you find one that works for you, they change the recipe and add butter, or mayo with cream They seem to be a growing minority and decent outlets are few and far between. Trying to find a decent sandwich without butter/marg/'spread' and no animal products is surprisingly difficult to find on the high street.
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