Waitrose ?

Author
Discussion

Bill

52,826 posts

256 months

Thursday 13th May 2010
quotequote all
F i F said:
Bill said:
The shop will be sited where its target demographic live and will presumably also draw its staff from the same area.
Why have I now got this mental image of Waitrose briefing a market survey company.

"We want you to find places with lots of quality fanny"
Waitrose
Quality totty honestly priced

Saatchi and Saatchi eat your heart out biggrin

F i F

44,121 posts

252 months

Thursday 13th May 2010
quotequote all
Bill said:
F i F said:
Bill said:
The shop will be sited where its target demographic live and will presumably also draw its staff from the same area.
Why have I now got this mental image of Waitrose briefing a market survey company.

"We want you to find places with lots of quality fanny"
Waitrose
Quality totty honestly priced

Saatchi and Saatchi eat your heart out biggrin
At which point no doubt M&S would get Myleene Klass prancing about...

"This is not just totty..."


Cue Carlsberg...

This thread needs pics.

otolith

56,201 posts

205 months

Thursday 13th May 2010
quotequote all
Bill said:
okgo said:
What are you on man? You pick your own food up, go to the till and give it to a malnourished teenager who scans it then you pack it. In what possible world is that any different to another supermarket.
nonoYou get a far better class of teenager IME wink
I feel like an awful snob for agreeing with this, but in my experience it's true. The staff are more friendly and more polite than at the no frills supermarkets. I suspect that it is a mixture of location, recruitment policy, training policy, checkout strategy (customer satisfaction vs throughput) and of treating their staff like human beings rather than disposable checkout monkeys.

Alfahorn

7,767 posts

209 months

Friday 14th May 2010
quotequote all
Waitrose stores are more appealing places to shop for a number of reasons. The staff are polite and very helpful, this is due to the fact they are all partners in the business so it's in their best interests to provide good service. Waitrose/John Lewis is considered one of the best places to work, the same can't be said of Tesco, Asda, Sainburys and the like, again this benefits the consumer.

You don't spend half your time getting tutted at by neanderthal shelf stackers. I would add the shelves actually have stock on them!

The store is cleaner, often when going to other supermarkets there are empty boxes everywhere, bags strewn all over the place in the fruit & veg department.

The Waitrose Essentials range (their version of Tesco Value etc) is very good quality, better quality than their rivals.

They compete on price for branded items with the other main players, however I accept the is a difference in price on own brand products, there again as I've already said, there is also a difference in quality.

The staff at the checkout actually interact with the customer as opposed to talking to their colleague on the next till or grunting at you!

Overall, I feel valued as a customer. Waitrose make the mundane task of buying groceries far more bearable. Service is very important, we all spend hundreds of pounds a month on food, the least we should expect is to be treated with respect as consumers.

Fun Bus

17,911 posts

219 months

Saturday 15th May 2010
quotequote all
Alfahorn said:
Waitrose/John Lewis is considered one of the best places to work.
You're not wrong. My Mum has worked for John Lewis for 25 years this year and gets 6 months off, on full pay as a reward.