win on sunday sell on monday
Discussion
wemorgan said:
I take that point, but without looking, tell me what products you can buy that Haas cars advertise?
They are a company in their own right who sell products, and regardless of impact on that this could just be Mr Haas hobby/folly if he wanted it to be (although reading his bio he seems quite good in his motorsport endeavours).https://www.haasf1team.com/gene-haas-team-detail
wemorgan said:
peterg1955 said:
erm....advertising maybe?
I take that point, but without looking, tell me what products you can buy that Haas cars advertise?Also, Sauber and Force India aren't sponsors, they're teams. Force India is sponsored by various technology and booze brands, and as of this week by a pink water purification company. Presumably these sponsors believe being associated with the exciting and glamorous world of Formula One is beneficial for their brand image and sales.
Im in a formula student team. We get all of our money from sponsors who in return want to be visible on our car. I cant even name all of the sponsors on our car, let alone a team like Force India. Nevertheless these companies are convinced that being visible, even if not remembered, has some sort of value, and will bring them new customers. Maybe it has something to do with people being more comfortable with a company they have seen advertised (even if they cant remember where) and so are more likely to choose them over a competitor?
I work in a world where I know loads of people who operate, own and obviously buy Haas Machine Tools, I know for certain that the thought process when it comes down to the toss up between two comparable Machine Tools can be influenced by their Formula 1 involvement and also the fact that they are actually the only Formula 1 team on the grid who's parent company is actually a supplier to every other team. Oh, and they're good machines in their own right.
leomay said:
Im in a formula student team. We get all of our money from sponsors who in return want to be visible on our car. I cant even name all of the sponsors on our car, let alone a team like Force India. Nevertheless these companies are convinced that being visible, even if not remembered, has some sort of value, and will bring them new customers. Maybe it has something to do with people being more comfortable with a company they have seen advertised (even if they cant remember where) and so are more likely to choose them over a competitor?
Probably.The fact of the matter is that multi-national firms aren't mugs.
They wouldn't do it if they didn't have an impact.
HAAS in particular are kind of like a real-life case study for what can be achieved through the usage of the very equipment they manufacture. They CNC machine all of their own components instead of buying them in. If you were an engineering conglomerate looking to refresh your line of CNC equipment, seeing the HAAS cars fly around a circuit at 200+mph is quite impressive and could certainly make an impact on your buying choices when it comes down to signing off on a new shipment.
Also, not every sponsorship will be made with the view of selling a product or service direct to consumer. Another reason you see corporate sponsorship on an F1 car can be directly linked to brand awareness and brand positioning. Nothing says "look at me" like having your company logo emblazoned on the side of a car in arguable the "most prestigious" motorsport series on the planet.
My point was, not very well made, win on Sunday sell on Monday only holds true for the car manufacturers and teams sponsored by retail brands. But with how expensive motorsport sponsorship is, what real benefit does sponsoring the likes of Sauber give to obscure non retail brands? You can hardly see some sponsors logos anyway. Isn't it more, win on Sunday social network on Monday these days.
Win on sunday, sell on monday went the way of the dinosaur long ago and was primarily only associated with rallying, to my knowledge.
Sponsorship isn't about having your logo seen on the car by spectators, it's about having pictures of that car in your company HQ where it CAN be seen; it's about being able to entertain clients at those events; it's the prestige of being able to have your company associated with something exciting rather than just plastering your name on a random billboard somewhere.
I always thought Citroen missed a HUGE opportunity by 1. not doing a proper Loeb edition car ala Subaru and the RB when he was at the top of his game (for an entire decade don't forget!) and 2. not having an advertising campaign stating that JESUS WINS IN A CITROEN when their driver, Jesus Puras, won the Tour De Corse in 2001. I would've loved to have seen that billboard!
Sponsorship isn't about having your logo seen on the car by spectators, it's about having pictures of that car in your company HQ where it CAN be seen; it's about being able to entertain clients at those events; it's the prestige of being able to have your company associated with something exciting rather than just plastering your name on a random billboard somewhere.
I always thought Citroen missed a HUGE opportunity by 1. not doing a proper Loeb edition car ala Subaru and the RB when he was at the top of his game (for an entire decade don't forget!) and 2. not having an advertising campaign stating that JESUS WINS IN A CITROEN when their driver, Jesus Puras, won the Tour De Corse in 2001. I would've loved to have seen that billboard!
I agree with Citroen. Outside of rallying circles you'd never know they were world champions who spent millions of pounds on the team. Whereas Renault with RenaultSport milked that car. Interesting how bosses can be so divided on how to manage the brands.
Why did Infinity sponsor Red Bull? Did they assume most buyers were ignorant of the fact the engines were Renault? I'd have given a load of cars to celebs and asked them to make regular instagram photos instead. I guess this is why I'm not in marketing - I know nothing about it.
Why did Infinity sponsor Red Bull? Did they assume most buyers were ignorant of the fact the engines were Renault? I'd have given a load of cars to celebs and asked them to make regular instagram photos instead. I guess this is why I'm not in marketing - I know nothing about it.
Not on the same scale at all but at my old place of work we used a lot of hydraulic hoses and fittings etc... All the local companies were very similar on price and service. My boss got an invite to go to touring cars and be very well look after for the day by Pirtek (they sponsor Andrew Jordan). We then switched solely to Pirtek supplying are gear and he carried on going to Snetterton ever year to be looked after buy them and we kept buying their gear.
wemorgan said:
I agree with Citroen. Outside of rallying circles you'd never know they were world champions who spent millions of pounds on the team. Whereas Renault with RenaultSport milked that car. Interesting how bosses can be so divided on how to manage the brands.
Citroen are strange - a sticker on a C4 "By Loeb' was the best they could manage. And event before that, back in 2003 when teams went from 3 drivers to 2; McRae lost his drive, but it was rumoured he possibly could have kept it - Citroen UK did't wish to use motorsport in their marketing.....
PW said:
wemorgan said:
Why did Infinity sponsor Red Bull?
You know the name and you just used it in this thread. That's why.That said, I seem to recall that the intention with RB was to actually rebrand the Renault engines as Infiniti, but then the deal went south for some reason.
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