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robinessex
Original Poster
732 posts
50 months
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Guys, Skys F1 viewing figures for the UK first two races are out. Surprise, surprise, down with a thump! Austrlia, BBC 2011, 3.2m, SKY 2012 1.02m. Down 68% Malaysia BBC 2011 4.4m, SKY 2012 1.5m. Down 66%. No ides on the Beebs highlights figures though. Not a resounding succes then, is it?
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Dave Hedgehog
5,320 posts
73 months
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as half the country does not have sky its not a surprise the figures are halved
my sky box died last night so thats another viewer gone ..
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mmm-five
5,903 posts
153 months
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Is it really a shock that the show on a free channel got more viewers than on a pay channel?
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Alfa numeric
2,414 posts
48 months
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How do the Sky viewing figures compare to the figures they get for a big ticket football match?
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JonRB
39,424 posts
141 months
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Sky aren't interested in viewing figures, they're interested in MONEY.
The better question would be what has their uptake in new subscriptions and subscription upgrades as a result of gaining F1?
Certainly I upgraded from Sky+ to Sky+ HD at a cost of an extra £10.25pcm to get the F1 channel (plus a load of HD channels as a bonus).
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Zippee
9,457 posts
103 months
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JonRB said: Sky aren't interested in viewing figures, they're interested in MONEY.
The better question would be what has their uptake in new subscriptions and subscription upgrades as a result of gaining F1?
Certainly I upgraded from Sky+ to Sky+ HD at a cost of an extra £10.25pcm to get the F1 channel (plus a load of HD channels as a bonus). Thats where I refused to go further, Sky already get £50 a month from me for phone, internet etc and I was buggered if I was paying yet another tenner a month to them for the F1 what is effectively twice a month. We get the freeview HD channels and the rest are OK but not worth an annual spend of £120 a year. I miss the F1 but not that much, especially as several races are to be screened in full by the beeb, effectly further reducing the cost effectiveness of paying for the HD.
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JonRB
39,424 posts
141 months
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Zippee said: Thats where I refused to go further, Sky already get £50 a month from me for phone, internet etc and I was buggered if I was paying yet another tenner a month to them for the F1 what is effectively twice a month. We get the freeview HD channels and the rest are OK but not worth an annual spend of £120 a year. I miss the F1 but not that much, especially as several races are to be screened in full by the beeb, effectly further reducing the cost effectiveness of paying for the HD. Fair enough and each to their own. I decided that not paying it would be cutting off my nose to spite my face since I love F1 and have been following it since 1987 (a rather scary 25 years) and I simply couldn't conceive of not watching the races live and in full. We all make our own financial decisions and spend our money the way that makes sense to us. Anyway, that's not the point I was trying to make. I was just saying that viewing figures aren't really overly important on a subscription channel; the number of subscribers you do is.
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marshalla
8,022 posts
70 months
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JonRB said: Anyway, that's not the point I was trying to make. I was just saying that viewing figures aren't really overly important on a subscription channel; the number of subscribers you do is. Except that the viewing figures do matter to the teams' sponsors. If they see a decline, then they start to think about cutting budgets or demanding a change of broadcaster.
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Spiritual_Beggar
4,538 posts
63 months
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I much prefer the SKY coverage to the BBC at the moment.
The whole race weekend is covered in much more detail.
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944fan
1,920 posts
54 months
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JonRB said: Fair enough and each to their own.
I decided that not paying it would be cutting off my nose to spite my face since I love F1 and have been following it since 1987 (a rather scary 25 years) and I simply couldn't conceive of not watching the races live and in full.
We all make our own financial decisions and spend our money the way that makes sense to us.
Anyway, that's not the point I was trying to make. I was just saying that viewing figures aren't really overly important on a subscription channel; the number of subscribers you do is. My thoughts exactly. Plus I got £50 M & S vouchers and £50 cashback so it has only cost be £20 for the entire year. At the end of the year I phone to cancel and they will give me a discount 
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Bluequay
1,132 posts
87 months
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What are the total figures when you add in the BBC prime time highlights show? That is what Sponsors will be interested in.
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BoRED S2upid
9,446 posts
109 months
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mmm-five said: Is it really a shock that the show on a free channel got more viewers than on a pay channel? Free? I seem to recall I pay a TV licence.
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mmm-five
5,903 posts
153 months
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BoRED S2upid said: Free? I seem to recall I pay a TV licence. Yes, but you'd still be paying that whether you had a Sky subscription or not.
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LotusMartin
230 posts
21 months
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Skys coverage is awesome - SOO much better than the BBC. Best thing that's happened in F1 since DRS
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callyman
2,612 posts
81 months
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I have the choice of watching either this weekend as it's live on BBC.
I will still watch the Sky coverage, I'm not a Sky subscriber (V media) but just think Sky have done an immensely better job.
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CatJ
9,173 posts
112 months
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callyman said: I have the choice of watching either this weekend as it's live on BBC.
I will still watch the Sky coverage, I'm not a Sky subscriber (V media) but just think Sky have done an immensely better job. Same here, I'll stick with Sky, I've found it quite good to be honest.
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944fan
1,920 posts
54 months
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CatJ said: Same here, I'll stick with Sky, I've found it quite good to be honest. Yes I like it too. the commentary is very good. Only things I don't like are the Sky Pad with that annoying bint who just asks stupid questions and the anchor man - lets hope sky can tempt Jake over.
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callyman
2,612 posts
81 months
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944fan said: CatJ said: Same here, I'll stick with Sky, I've found it quite good to be honest. Yes I like it too. the commentary is very good. Only things I don't like are the Sky Pad with that annoying bint who just asks stupid questions and the anchor man - lets hope sky can tempt Jake over. I do like Jake, but I know who I'd rather look at.
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callyman
2,612 posts
81 months
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CatJ said: callyman said: I have the choice of watching either this weekend as it's live on BBC.
I will still watch the Sky coverage, I'm not a Sky subscriber (V media) but just think Sky have done an immensely better job. Same here, I'll stick with Sky, I've found it quite good to be honest. More good news 
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Dubai
455 posts
32 months
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marshalla said: Except that the viewing figures do matter to the teams' sponsors. If they see a decline, then they start to think about cutting budgets or demanding a change of broadcaster. Naff comment imo. F1 has a global audience of 500-550m, do you really think 2m viewers from the UK will cause a sponsor to cut budgets? No.
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