Edd China has left Wheeler Dealers
Discussion
yellowjack said:
Sounds to me like they felt they could trade on the "serviced by Edd China" idea. Except Edd was never there, but mostly away filming Wheeler Dealers.
Mike Brewer Motors seems to be trading well in Sheffield and Luton and I doubt the lad himself is rarely there asking customers to 'awd owt yer 'and.r11co said:
DonkeyApple said:
The TV producers aren't stupid and know their stuff so the big question is that if 150m people watch Wheeler Dealers just why the juddering f
k are the majority of them doing so if they don't want to see the actual car fixing element??????
It's called pursuing a bigger market. They don't know that more people watch Wheeler Dealers don't want to see the actual car fixing element. They know that there are other car shows that don't have as much fixing in them that get bigger audiences and want to emulate them. The problem with that strategy is that loses sight of the program's USP.k are the majority of them doing so if they don't want to see the actual car fixing element??????Think of when Microsoft totally ballsed-up Windows 8 by trying to turn it into a touch-screen operating system to pursue sales in the tablet/phone market. In doing so they alienated their core desktop/laptop market, trashed their already fragile reputation, and had to backtrack with Windows 10.
It's not pie in the sky, have a look at what someone else is doing stuff. It's complex data collection and sampling. And that's why it begs the question why are consumers clearly watching car fixing shows but not for the car fixing bit? Maybe those types of people are ranked the dumbest and most easily sold to do score very highly for advertising strength?
....NURSE
I loved Trading Up or whatever it was called. I am from Hornchurch though, so maybe that's why I can't wait for him to tell the buyer to 'old aht their 'and.DonkeyApple said:
That simply isn't the case. They will have focussed grouped every element of the production and the data produced will have indicated that by reducing the key element linked to poor viewer connectivity and lower advertising revenues and increasing exposure of the high performing sections they will generate more revenue.
It's not pie in the sky, have a look at what someone else is doing stuff. It's complex data collection and sampling. And that's why it begs the question why are consumers clearly watching car fixing shows but not for the car fixing bit? Maybe those types of people are ranked the dumbest and most easily sold to do score very highly for advertising strength?
Are their focus groups made up exclusively of current WD fans or just members of the viewing public? I'd suggest the latter as there is little point in trying to change the show in order to woo the converted. Therefore it's not unreasonable that if an episode was shown to non-car enthusiasts, that they would express an opinion that the "car fixing" bits were a bit dull.It's not pie in the sky, have a look at what someone else is doing stuff. It's complex data collection and sampling. And that's why it begs the question why are consumers clearly watching car fixing shows but not for the car fixing bit? Maybe those types of people are ranked the dumbest and most easily sold to do score very highly for advertising strength?
I'd be utterly staggered though if there are regular WD viewers who fast forwards through the Edd fixing bits, so they can get to the "deals", filler and recaps.
I expect the truth is closer to what Edd said in his video: it takes a lot of time to film all the dismantling, fixing parts and they aren't exploiting the advertising potential fully. So expect to see episodes where everything is fully monetized; every car will get a replacement brake set-up from company X, all tyres replaced with brand Y, all fluid supplied by brand Z, tools and equipment supplied by ACME etc. Probably a lot of cars bought with very little wrong with them, just upgraded with bolt-on parts to save on filming time. No doubt a show sponsor too.
i think they could have taken the series in the direction of taking rust buckets to concourse instead of resale condition, and been open and honest about costs and time involved factoring in most people don't have a fully kitted garage. maybe he could have done it without £100k+ of garage equipment, and possibly shopped for the 'amateur' kit to carry it out?
Another direction they could have taken it is to auction the car at the end in order to realise its true value. Also, an auction segment would appeal to the Bargain Hunt / Flog it / Cash in the Attic type of viewer.
Or, in car terms, Wayne Carrini of Chasing Classic Cars who incidentally always seems to buy high and sell low. How he makes a profit I do not know.
Or, in car terms, Wayne Carrini of Chasing Classic Cars who incidentally always seems to buy high and sell low. How he makes a profit I do not know.
tamore said:
i think they could have taken the series in the direction of taking rust buckets to concourse instead of resale condition, and been open and honest about costs and time involved factoring in most people don't have a fully kitted garage. maybe he could have done it without £100k+ of garage equipment, and possibly shopped for the 'amateur' kit to carry it out?
The first problem is that he has a car lift, which 99% of amateur mechanics don't. Which makes everything quicker and easier. Some jobs simply wouldn't be possible without it. It would be good to see finished cars go through an auction, to get a true reflection of their market worth. The problem though is there is no jeopardy. It's a TV show - so what if they lose money on a car? If it's a proper business then the money side is of interest, especially as to any profit they can make on a car. Like how FNL supposedly was at the beginning. But it's not a business, it's a TV show. So all the jeopardy is false. Whether it's Car SoS trying to meet their deadlines, WD trying to make a profit, it's all made up. Trying to introduce a cost/profit element seems the most usual way; either through a "sale" or with car appraisers determining it's worth. It's all made up nonsense though.
One way they could have gone with WD, is to combine it with Trading Up. Start with a couple of grand to buy a car from auction and parts to do it up. Sell the car at auction. Hopefully realise a profit and buy something better. With the assumption that Edd's tools & labour are free. I guess that they would be very limited on the choice of cars though.
I have no interest in the false jeopardy, the emotional back story, the "money" b
ks. I just enjoy watching cars getting brought back to health and learning a few things on the way. I guess I must be in the minority though.TV car programs are mostly aimed at general entertainment. Most people would find pure spannering type programs boring so the appeal (and therefore profit) would quickly diminish. Blokes like us who will quite happily tackle a clutch or cambelt are extremely thin on the ground - most Men these days can't even change an interior light car bulb, they'd rather spend weekends dressing in colorful lycra and playing on their pushbikes or training for the next mini-marathon than fixing cars.
If you want proper spannering video's - just watch EricTheCarGuy or the plethora of other similar channels out there on YouTube.
If you want proper spannering video's - just watch EricTheCarGuy or the plethora of other similar channels out there on YouTube.
Ed has put an explanation on youtube and to be honest i cant blame the guy for getting out after listening. https://www.youtube.com/watch?v=8IB15T1LYiY
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