An insiders perspective on the Daily Mail

[lexham]

The publication we all love to hate yet still cite seems to have an identity crisis. Along with being unable to deliver quality journalism, but that's another matter entirely.

I'd not realized that they were in the business of re purposing content instead of carrying out something more like real newspaper work...oh. Hang on.

Just goes to show what an click bait operation it really is, rather than a source of news.

http://tktk.gawker.com/my-year-ripping-off-the-web...

[KTF]

No real surprises there but spells it out for people who maybe didn't realise. I doubt that most of their readers will care though.

[MrBrightSi]

I take the daily mail with a pinch of salt.

Google Hurrah for the blackshirts and you will see just what the mail is.


Edit - I take the pinch of salt out of the bag and ingest the remainder of the bag.

[TTwiggy]

I have a colleague who used to write for the website. It's like a journalism sweat shop.

The pictures come in an the writers are given the angle for the piece to follow. Once they are briefed the clock is ticking and they have 20 minutes to write it up and get it uploaded.

People walk around the office with clipboards and stopwatches shouting at anyone who misses the deadline. There are no sub-editors so writers sub their own copy.

[anonymous-user]

KTF said:

I doubt that most of their readers will care though.

+1

No one gives a st. People enjoy reading it.

You only have to walk through my open plan office of 200+ people at lunchtime to see how many computer screens are displaying The Mail Online whilst people eat their pasta salad.

The vast majority of the population just loves trashy entertainment, shock, and gossip dressed up as news, and The Mail delivers it by the truckload.

People don't care what's happening in Syria or that the Large Hadron Collider is about to be switched back on after 2 years of upgrades, they just want to know what colour Kate Middletons knickers are.

[p1stonhead]

NinjaPower said:

KTF said:

I doubt that most of their readers will care though.

+1

No one gives a st. People enjoy reading it.

You only have to walk through my open plan office of 200+ people at lunchtime to see how many computer screens are displaying The Mail Online whilst people eat their pasta salad.

The vast majority of the population just loves trashy entertainment, shock, and gossip dressed up as news, and The Mail delivers it by the truckload.

Idiotic morons People don't care what's happening in Syria or that the Large Hadron Collider is about to be switched back on after 2 years of upgrades, they just want to know what colour Kate Middletons knickers are.

EFA

[JD]

The irony of an article on Gawker media complaining about journalistic standards is pretty strong.

It's 90% click bait, and 50% of that are links to articles on....the daily mail website.

[LucreLout]

Guam said:

Good article the reality is I doubt any of the news media are any different under the hood

Yep, for confirmation google:

The register guardian mouthpiece

Then remember this is their science editor talking so matters will be worse on other desks.

[kev1974]

The Mail is great for two things, DailyMailSadFace (TM) photos (they manage to get people looking sad like no other newspaper can), and the comments underneath most articles.

[Derek Smith]

TTwiggy said:

I have a colleague who used to write for the website. It's like a journalism sweat shop.

The pictures come in an the writers are given the angle for the piece to follow. Once they are briefed the clock is ticking and they have 20 minutes to write it up and get it uploaded.

People walk around the office with clipboards and stopwatches shouting at anyone who misses the deadline. There are no sub-editors so writers sub their own copy.

Their website is very cleverly organised but anyone can see the sweatshop method of copywriting. You can't criticise the writers, it is the speed that is demanded: the enemy of research.

It is the mews website with the most hits, although, of course, many of those who go on it don't go for the news.

The best bit of the DM is that it is an unending source of humour and criticism for Private Eye. The machinations are remarkable. The description of newspaper does not seem applicable.

With the Telegraph suffering as well, the great days of printed media are coming to an end.

[anonymous-user]

NinjaPower said:

People don't care what's happening in Syria or that the Large Hadron Collider is about to be switched back on after 2 years of upgrades, they just want to know what colour Kate Middletons knickers are.

I don't care about Syria but I do care about the LHC and Kates knickers can you recommend me a newspaper?

[anonymous-user]

Derek Smith said:

Their website is very cleverly organised but anyone can see the sweatshop method of copywriting. You can't criticise the writers, it is the speed that is demanded: the enemy of research.

Indeed. It's a brilliant money-making machine. It's almost as if it's been designed from the ground-up by psychologists / marketing experts.

[xjsdriver]

p1stonhead said:

NinjaPower said:

KTF said:

I doubt that most of their readers will care though.

+1

No one gives a st. People enjoy reading it.

You only have to walk through my open plan office of 200+ people at lunchtime to see how many computer screens are displaying The Mail Online whilst people eat their pasta salad.

The vast majority of the population just loves trashy entertainment, shock, and gossip dressed up as news, and The Mail delivers it by the truckload.

Idiotic morons People don't care what's happening in Syria or that the Large Hadron Collider is about to be switched back on after 2 years of upgrades, they just want to know what colour Kate Middletons knickers are.

EFA

......or if she's wearing any....

[TTwiggy]

fblm said:

NinjaPower said:

People don't care what's happening in Syria or that the Large Hadron Collider is about to be switched back on after 2 years of upgrades, they just want to know what colour Kate Middletons knickers are.

I don't care about Syria but I do care about the LHC and Kates knickers can you recommend me a newspaper?

Smallsscientist?

[anonymous-user]

I thought I'd take a look for a laugh... seriously what the!
Kim Kardasian, Kim Kardasian, Kim Kardasian, Katie Price... who, just who, gives a fvck?

[spud989]

With an opening sentence like that it is no surprise that he wrote for the Mail.

[Zod]

Guam said:

Good article the reality is I doubt any of the news media are any different under the hood although yes the mail is the worst

Just look at the Hacking allegations that have come out about the Mirror, will they close the mirror down as Murdoch closed the NOW.

Cant wait to see that Kevin dude taken to task over this, he was brimming with glee when the Murdoch case was going down

Kevin? You mean Piers, surely?

[lexham]

It is the mastery of the click bait that they do so well.
Work we're looking for examples of compelling content and time and time again the Mail come in as doing this really well.
Trying to point out the flaw in mimicking their approach fell on deaf ears as (like many others have said) it's competing against guilty tabloid pleasure.


And yes, kudos to JD spotting the Gawker ironic post. :-)

[Oakey]

fblm said:

I thought I'd take a look for a laugh... seriously what the!
Kim Kardasian, Kim Kardasian, Kim Kardasian, Katie Price... who, just who, gives a fvck?

"bears resemblance to Draco Malfoy"

Shows photo of Legolas.

Top trolling.

[Vaud]

After a few accidental click to it, I think I might block the whole site from my router or laptop.