Brands that aren't chavvy in the slightest.

[bearman68]

Thud_Mcguffin said:

Dove soap.

Or any brand of soap in fact.

Naa, the great unwashed use that

[AstonZagato]

Zod said:

AstonZagato said:

I find Belstaff as a fashion brand mildly hilarious. 30 years ago, it was a utilitarian thing: good quality wax jackets for motorcyclists (I had one). It was, back then, slightly fusty and old fashioned (more Norton Commando than Ducati, Laverda or Kawasaki).

Seeing people wearing them as fashion items makes me snigger.

Does that make it chavvy? Not sure. I certainly feels a bit "try hard", if you recall its history.

The image they are trying to push with the Beckham films is old Norton/Triumph, not modern sports bike. It appeals to the Americans and Italians.

But the Nortons were deeply uncool back then.

[Zod]

AstonZagato said:

Zod said:

AstonZagato said:

I find Belstaff as a fashion brand mildly hilarious. 30 years ago, it was a utilitarian thing: good quality wax jackets for motorcyclists (I had one). It was, back then, slightly fusty and old fashioned (more Norton Commando than Ducati, Laverda or Kawasaki).

Seeing people wearing them as fashion items makes me snigger.

Does that make it chavvy? Not sure. I certainly feels a bit "try hard", if you recall its history.

The image they are trying to push with the Beckham films is old Norton/Triumph, not modern sports bike. It appeals to the Americans and Italians.

But the Nortons were deeply uncool back then.

Typical advertising: evoking a half-remembered fictional past.