Using percentages incorrectly

Using percentages incorrectly

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Discussion

pingu393

7,784 posts

205 months

Friday 1st August 2014
quotequote all
brianmorrison said:
It's the hair ads. 74% of 135 people love our product....
Better than it used to be. Not so long ago, they wouldn't have told you the sample size and people thought that 74% of the whole population loved the product.

It gets interesting trying to explain to people how a sample size of 1000 can be used to represent a whole population of 30,000,000 with an error of +/-3%, 95% of the time smile.

0000

13,812 posts

191 months

Friday 1st August 2014
quotequote all
I always wonder how many separate trials they run before picking the trial with the best results for a marketing campaign.

Spare tyre

9,563 posts

130 months

Friday 1st August 2014
quotequote all
0000 said:
I always wonder how many separate trials they run before picking the trial with the best results for a marketing campaign.
50% of the good ones and 60% of the others

boyse7en

6,717 posts

165 months

Friday 1st August 2014
quotequote all
amancalledrob said:
Thanks chaps for an excellent demonstration of the problem I face on a daily basis hehe
Maybe should adjust the way you explain it then. Their premium hasn't gone up 15%, just as it hasn't gone up by 30%

RizzoTheRat

25,155 posts

192 months

Friday 1st August 2014
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Dave Gorman did a good piece on those "x percent of y people surveyed loved our product" lines. He found some with something like 15 of 16 people surveyed, and even had one which said <50% of people preferred the product biggrin

TwigtheWonderkid

43,346 posts

150 months

Friday 1st August 2014
quotequote all
amancalledrob said:
My thread has arrived

I work in private medical insurance. No claims discounts are a nightmare - eg member has 50% NCD. Makes claim. NCD goes down to 35%. Member's premium was £100 and now it's £130, member wants to know why their premium appears to have increased 30%. Well, it hasn't. It's gone up 15%.

Try explaining that to a militant 65yo housewife.
This post proves that there a 3 types of people, those who can count and those who can't.

Moonhawk

10,730 posts

219 months

Friday 1st August 2014
quotequote all
brianmorrison said:
It's the hair ads. 74% of 135 people love our product....
I love the way they make things like this sound good. To me a 26% failure rate isn't something to be advertised.

There was a program on Dave a few months back - Dave Gorman's Modern Life is Good-ish. He spoke about this very thing.

He even showed a cosmetic ad that trumpeted some market research that read '23 out of 60 women agree that it had a positive effect'........and he made the very valid point that - in other words - more people thought it didn't work than did hehe

98elise

26,547 posts

161 months

Friday 1st August 2014
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"60% of the time, it works every time"

smile

otolith

56,080 posts

204 months

Friday 1st August 2014
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"Up to 100%" - so you're promising that it will be somewhere between entirely effective and completely useless.

Moonhawk

10,730 posts

219 months

Friday 1st August 2014
quotequote all
otolith said:
"Up to 100%" - so you're promising that it will be somewhere between entirely effective and completely useless.
Yep - "up to" is a totally meaningless marketing soundbyte.

Sounds good whilst promising absolutely nothing.

valiant

10,205 posts

160 months

Friday 1st August 2014
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All I know is that this thread has wasted 0.138% of my day.

xRIEx

8,180 posts

148 months

Friday 1st August 2014
quotequote all
amancalledrob said:
My thread has arrived

I work in private medical insurance. No claims discounts are a nightmare - eg member has 50% NCD. Makes claim. NCD goes down to 35%. Member's premium was £100 and now it's £130, member wants to know why their premium appears to have increased 30%. Well, it hasn't. It's gone up 15%.

Try explaining that to a militant 65yo housewife.

Boils my piss. Grinds my gears. All manner of other PH-specific clichés too
It has gone up 30%. The customer's baseline is £100, so the comparison is done against that.




What gets me is when people try take averages of percentages - "Group A is 60% and group B is 90%, so the average of both groups together is 75%."

"Unfortunately dumbass, group A contains 2000 {objects} and group B contains 50 {objects}, so the average is 60.7%."

MagicMike

Original Poster:

234 posts

120 months

Friday 1st August 2014
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My wife's an accountant, she's going to tear me a new one when she sees this. She's thought she's the only one who's had to listen to my objections over the years, now I've found other like minded individuals (victims) , I shall gladly point out this ever growing thread in my defence

Tony2or4

1,283 posts

165 months

Friday 1st August 2014
quotequote all
amancalledrob said:
Thanks chaps for an excellent demonstration of the problem I face on a daily basis hehe
Yes, but you still haven't shown us the calculation which ends with "Therefore the percentage increase is 15%".

RizzoTheRat

25,155 posts

192 months

Friday 1st August 2014
quotequote all
xRIEx said:
What gets me is when people try take averages of percentages - "Group A is 60% and group B is 90%, so the average of both groups together is 75%."

"Unfortunately dumbass, group A contains 2000 {objects} and group B contains 50 {objects}, so the average is 60.7%."
The mean is 60.7% nerd


tongue out

otolith

56,080 posts

204 months

Friday 1st August 2014
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Years and years ago, I worked in the statistics office at BT. Some of the reports which went out contained stats aggregated at different levels. It wasn't uncommon to get some irate manager calling to tell me that my figures were wrong - he had averaged the averages for the (different sized) teams beneath him and they didn't come to the same as the overall average we had calculated for all his staff.

Snowboy

8,028 posts

151 months

Friday 1st August 2014
quotequote all
I use percentages all the time.

Scoring 130% of a target is fine.
Target was to sell 10 hats, the salesman sold 13.

You could possibly score 120% on a test if you answered every question and then more.

Soir

2,269 posts

239 months

Friday 1st August 2014
quotequote all
amancalledrob said:
My thread has arrived

I work in private medical insurance. No claims discounts are a nightmare - eg member has 50% NCD. Makes claim. NCD goes down to 35%. Member's premium was £100 and now it's £130, member wants to know why their premium appears to have increased 30%. Well, it hasn't. It's gone up 15%.

Try explaining that to a militant 65yo housewife.

Boils my piss. Grinds my gears. All manner of other PH-specific clichés too
But the customer is looking at it from her perspective - the price she was given to take the policy out has gone up by 30% (and is correct)
The insurer is looking at it as the "premium" and looking at discounts applied to original policy.

Bit misleading if you ask me. No one cares what discount has been applied only the price they pay

Hate it when someone refers to something over 100% in effort (ie I'll give it 200% bull) but there are something's you can go over 100 such as shares/salary etc)

Peter Empson

239 posts

273 months

Friday 1st August 2014
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I'm backing this thread 110%. That means I can backtrack 10% and still be 100% behind it. smile

Tony2or4

1,283 posts

165 months

Friday 1st August 2014
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Peter Empson said:
I'm backing this thread 110%. That means I can backtrack 10% and still be 100% behind it. smile
10% of 110 is 11, so you'd only be 99% behind it.

winktongue out