Bad Advertising...

[Kermit power]

Are people really getting worked up about this cricketer chap?

OK, it's a shame that he died, but if every company were to stop every ad campaign because it could be loosely connected to an unfortunate event on the other side of the world is just ludicrous.

If it had showed a cricketer being smacked on the head with a tagline like "it pays to protect against all eventualities" or something, then fair enough, but the current outrage is just silly.

[Crush]

BJG1 said:

No but it can be cancelled at a moment's notice. I'm not saying it should have been, in this case, but it's not exactly difficult to amend an email marketing campaign

They could have photoshopped out the cricketer and replaced him with a swimmer.

[Pagey]

xRIEx said:

AlexRS2782 said:

humpbackmaniac said:

With the Question below it "Tell us if we are hitting a home run!"

Which is a term specific to Baseball, not cricket, so that in itself is proof that whoever did that advertising campaign for Natwest is a total bellend if they really can't differentiate between two totally different sports.

I wonder if it was a template marketing communication from an American (or global) marketing company, the image was then changed but the slogan wasn't updated.

Either way, in a company like NatWest it was probably signed off by at least 3 different people who didn't spot it, never mind the person/people who put it together in the first place.

Don't Natwest sponsor the cricket?

[davhill]

Not so much advertising as 'editorial' - I use the quote marks advisedly.

Referring to a Triumph motorbike, the presenter pointed out that the fuel tank is finished in 'two unique colours'.

Er, think about it.

[TwigtheWonderkid]

That's not as bad as "almost unique", which is a phrase I hear far too often.

[xRIEx]

davhill said:

Not so much advertising as 'editorial' - I use the quote marks advisedly.

Referring to a Triumph motorbike, the presenter pointed out that the fuel tank is finished in 'two unique colours'.

Er, think about it.

I'm sure they're ultimately lying, but it's physically possible.

[davhill]

Unique (adj.):being the only one :sole.

...says Merriam Webster online.

Sorry, you can't have two unique things. I think he meant a unique colour combination. Equally, as mentioned, you can't have 'almost' unique, ie nearly the only one!

English is a fluid language that develops and changes but don't completely mangle the original. One could soon get bored of that.

[xRIEx]

davhill said:

Unique (adj.):being the only one :sole.

...says Merriam Webster online.

Sorry, you can't have two unique things. I think he meant a unique colour combination. Equally, as mentioned, you can't have 'almost' unique, ie nearly the only one!

English is a fluid language that develops and changes but don't completely mangle the original. One could soon get bored of that.

Of course you can have two unique things! You can have a unique shade of orange and a unique shade of blue, both painted on to the same fuel tank.

What you mean is, you can't have two things claiming to be unique if they are the same as each other; the advert as written claims no such thing.

[davhill]

Point taken!