Meaningless company slogans
Discussion
I was 'welcomed' to Dundee yesterday with this
Which is a lie, all I discovered in Dundee was that it's a s
tehole.
Ours
Which is true. And it's clever because you can add all sorts of words at the end to make it fit the need, work, creative, stylish, better etc etc.
Although I'm not sure it beats Mr Happy.
Which is a lie, all I discovered in Dundee was that it's a s
tehole. Ours
Which is true. And it's clever because you can add all sorts of words at the end to make it fit the need, work, creative, stylish, better etc etc.
Although I'm not sure it beats Mr Happy.
Steve_W said:
There are some howlers in here!
Having said that, I was amused to see the strapline on the side of a large Luton van I overtook this morning:
First line: Sofa.com
Strapline: I wonder what they do?
I saw one of those vans last week. I made me smile and I remembered the company. Job jobbed.Having said that, I was amused to see the strapline on the side of a large Luton van I overtook this morning:
First line: Sofa.com
Strapline: I wonder what they do?
technodup said:
Blib said:
technodup said:
Which is true. And it's clever because you can add all sorts of words at the end to make it fit the need, work, creative, stylish, better etc
I've put this one on here before, it still annoys me when I see it on their vans:
"Demonstrating a more excellent way of doing business".
I just googled it to make sure I remembered it properly, the website is awash with it.
"Luminus celebrates 14 years of changing the world".
"When there seems little hope of getting through your difficulty, that's the time to remember why you are on your journey. Stay on the road and cheer other travellers. The song in your heart will certainly rise again."
"As attendees waved flags emblazoned with the message, “Something good is going to happen to me today”,"
Yes it's a social housing maintenance company.
"Demonstrating a more excellent way of doing business".
I just googled it to make sure I remembered it properly, the website is awash with it.
"Luminus celebrates 14 years of changing the world".
"When there seems little hope of getting through your difficulty, that's the time to remember why you are on your journey. Stay on the road and cheer other travellers. The song in your heart will certainly rise again."
"As attendees waved flags emblazoned with the message, “Something good is going to happen to me today”,"
Yes it's a social housing maintenance company.
NailedOn said:
Johnnytheboy said:
I've seen many a school with a slogan like "excellence for all".
How can everyone excel?
Writing such things will lead to your re-education in Corbyomics at the Hezbollah Centre for Dissemination of Drivel.How can everyone excel?
Hooli said:
Johnnytheboy said:
I've seen many a school with a slogan like "excellence for all".
How can everyone excel?
By lowering standards till everyone gets A*s?How can everyone excel?
The lowest achieving children are still pushed and encouraged to obtain anything they can. If that's in hair dressing, brick laying or motor vehicle mechanics so be it...everyone should be able to excel.
In one of my previous roles I was the Marketing Director for an Environmental/Waste Management Agency here in the Middle East. One of the divisions was called 'Tandeef' responsible for waste collection and delivery to the recycling centre or landfill.
The Arabs are big on literal names for companies that explain exactly what they do in their Trade Names.
So I tabled the idea of calling it 'Tandeef Waste And Transportation' and that we could have the initials in big letters on the side of the trucks.
All the Arab guys on the board thought it a great idea and it took a good few minutes for the MD (who was Canadian) to work out what I had just said. He just shook his head with a wry grin and said that perhaps I could come up with other suitable suggestions.
Unprofessional? Nah, just having a laugh while drudging through the daily grind.
Nearly got it through though.
The Arabs are big on literal names for companies that explain exactly what they do in their Trade Names.
So I tabled the idea of calling it 'Tandeef Waste And Transportation' and that we could have the initials in big letters on the side of the trucks.
All the Arab guys on the board thought it a great idea and it took a good few minutes for the MD (who was Canadian) to work out what I had just said. He just shook his head with a wry grin and said that perhaps I could come up with other suitable suggestions.
Unprofessional? Nah, just having a laugh while drudging through the daily grind.
Nearly got it through though.
Edited by Asterix on Friday 4th September 14:45
technodup said:
Blib said:
technodup said:
Which is true. And it's clever because you can add all sorts of words at the end to make it fit the need, work, creative, stylish, better etc
g3org3y said:
TankRizzo said:
Used to work for HP.
Massive international campaign - strapline "Let's Do Amazing!"
International hilarity.
Looks pretty amazing to me. Massive international campaign - strapline "Let's Do Amazing!"
International hilarity.
Though I suspect you meant the other HP.
They can stick it.
Thankyou4calling said:
I enjoy this type of topic, gives me a chance to blow off a bit if steam.
I'm guilty of having worked at a reasonably senior level for a few businesses and have sat in on and cntributed to the discussion often with an expensive PR company and Brand expert as we all waffled on about the merits of one slogan or another.
We literally obsessed for hours over whether we should include an exclamation mark, the font to use, whether to put a smiley face in the dot over the letter I. That kind of thing.
I played my part being positive and creative but all the while I really was looking out the window, eating the nibbles ( whilst nodding my head to look like I was interested) and thinking................
Does anybody, other than us really care!
Slogans are mostly nonsense dreamt up by non job people.
What was the final cost of a slogan, your time, PR costs, Brand Expert Costs. I'm guilty of having worked at a reasonably senior level for a few businesses and have sat in on and cntributed to the discussion often with an expensive PR company and Brand expert as we all waffled on about the merits of one slogan or another.
We literally obsessed for hours over whether we should include an exclamation mark, the font to use, whether to put a smiley face in the dot over the letter I. That kind of thing.
I played my part being positive and creative but all the while I really was looking out the window, eating the nibbles ( whilst nodding my head to look like I was interested) and thinking................
Does anybody, other than us really care!
Slogans are mostly nonsense dreamt up by non job people.
Sometimes the local primary school does a better job when they put this stuff out on a competition.
Asterix said:
In one of my previous roles I was the Marketing Director for an Environmental/Waste Management Agency here in the Middle East. One of the divisions was called 'Tandeef' responsible for waste collection and delivery to the recycling centre or landfill.
The Arabs are big on literal names for companies that explain exactly what they do in their Trade Names.
So I tabled the idea of calling it 'Tandeef Waste And Transportation' and that we could have the initials in big letters on the side of the trucks.
All the Arab guys on the board thought it a great idea and it took a good few minutes for the MD (who was Canadian) to work out what I had just said. He just shook his head with a wry grin and said that perhaps I could come up with other suitable suggestions.
Unprofessional? Nah, just having a laugh while drudging through the daily grind.
Nearly got it through though.
I designed a financial product for a US investment bank. They love to have acronyms that describe the product ("LEAPS - Long-term Equity Appreciation Participating Securities", "LYON - Liquid Yield Option Note", "ASCOT - Asset Swapped Convertible Option Transaction"). I got a very long way towards calling it a "Medium-term Interest Note Geared to Equity" before a Brit noticed.The Arabs are big on literal names for companies that explain exactly what they do in their Trade Names.
So I tabled the idea of calling it 'Tandeef Waste And Transportation' and that we could have the initials in big letters on the side of the trucks.
All the Arab guys on the board thought it a great idea and it took a good few minutes for the MD (who was Canadian) to work out what I had just said. He just shook his head with a wry grin and said that perhaps I could come up with other suitable suggestions.
Unprofessional? Nah, just having a laugh while drudging through the daily grind.
Nearly got it through though.
Edited by Asterix on Friday 4th September 14:45
Edited by AstonZagato on Friday 4th September 16:31
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