Meaningless company slogans
Discussion
technodup said:
I was 'welcomed' to Dundee yesterday with this
Which is a lie, all I discovered in Dundee was that it's a s
tehole.
Ours
Which is true. And it's clever because you can add all sorts of words at the end to make it fit the need, work, creative, stylish, better etc etc.
Although I'm not sure it beats Mr Happy.
Argyll & Bute just has "Drive safely"! Which is reasonable I guess as so many of the roads are remote,if you crashed nobody might find you for days.Which is a lie, all I discovered in Dundee was that it's a s
tehole. Ours
Which is true. And it's clever because you can add all sorts of words at the end to make it fit the need, work, creative, stylish, better etc etc.
Although I'm not sure it beats Mr Happy.
Mind you,that happens in Stirling too!!
kowalski655 said:
Argyll & Bute just has "Drive safely"! Which is reasonable I guess as so many of the roads are remote,if you crashed nobody might find you for days.
Mind you,that happens in Stirling too!!
Argyll & Bute; otherwise known as DickWalshland, named after the dictator in chief.Mind you,that happens in Stirling too!!
PAULJ5555 said:
Thankyou4calling said:
I enjoy this type of topic, gives me a chance to blow off a bit if steam.
I'm guilty of having worked at a reasonably senior level for a few businesses and have sat in on and cntributed to the discussion often with an expensive PR company and Brand expert as we all waffled on about the merits of one slogan or another.
We literally obsessed for hours over whether we should include an exclamation mark, the font to use, whether to put a smiley face in the dot over the letter I. That kind of thing.
I played my part being positive and creative but all the while I really was looking out the window, eating the nibbles ( whilst nodding my head to look like I was interested) and thinking................
Does anybody, other than us really care!
Slogans are mostly nonsense dreamt up by non job people.
What was the final cost of a slogan, your time, PR costs, Brand Expert Costs. I'm guilty of having worked at a reasonably senior level for a few businesses and have sat in on and cntributed to the discussion often with an expensive PR company and Brand expert as we all waffled on about the merits of one slogan or another.
We literally obsessed for hours over whether we should include an exclamation mark, the font to use, whether to put a smiley face in the dot over the letter I. That kind of thing.
I played my part being positive and creative but all the while I really was looking out the window, eating the nibbles ( whilst nodding my head to look like I was interested) and thinking................
Does anybody, other than us really care!
Slogans are mostly nonsense dreamt up by non job people.
Sometimes the local primary school does a better job when they put this stuff out on a competition.
Asterix said:
In one of my previous roles I was the Marketing Director for an Environmental/Waste Management Agency here in the Middle East. One of the divisions was called 'Tandeef' responsible for waste collection and delivery to the recycling centre or landfill.
The Arabs are big on literal names for companies that explain exactly what they do in their Trade Names.
So I tabled the idea of calling it 'Tandeef Waste And Transportation' and that we could have the initials in big letters on the side of the trucks.
All the Arab guys on the board thought it a great idea and it took a good few minutes for the MD (who was Canadian) to work out what I had just said. He just shook his head with a wry grin and said that perhaps I could come up with other suitable suggestions.
Unprofessional? Nah, just having a laugh while drudging through the daily grind.
Nearly got it through though.
I remain absolutely convinced that the famous Lisa Simpson Blowjob London Olympic logo was exactly that, a joke slipped into the suggestion slides to give all the colleagues a good laugh when it came up on the screen before quickly moving on. The Arabs are big on literal names for companies that explain exactly what they do in their Trade Names.
So I tabled the idea of calling it 'Tandeef Waste And Transportation' and that we could have the initials in big letters on the side of the trucks.
All the Arab guys on the board thought it a great idea and it took a good few minutes for the MD (who was Canadian) to work out what I had just said. He just shook his head with a wry grin and said that perhaps I could come up with other suitable suggestions.
Unprofessional? Nah, just having a laugh while drudging through the daily grind.
Nearly got it through though.
But that before anyone could enjoy the humour, a bigwig said 'That's it, that's the one we'll have!' and in a classic example of Emperors New Clothes a load of sycophants dived in and agreed and it got too far too quickly for anyone actually involved in the joke to say 'err, hang on - this was just a joke you know' and they ended up running it.
No way, no way is the resemblance accidental.
Ari said:
I remain absolutely convinced that the famous Lisa Simpson Blowjob London Olympic logo was exactly that, a joke slipped into the suggestion slides to give all the colleagues a good laugh when it came up on the screen before quickly moving on.
But that before anyone could enjoy the humour, a bigwig said 'That's it, that's the one we'll have!' and in a classic example of Emperors New Clothes a load of sycophants dived in and agreed and it got too far too quickly for anyone actually involved in the joke to say 'err, hang on - this was just a joke you know' and they ended up running it.
No way, no way is the resemblance accidental.
Otherwise known as a Ford Scorpio moment. But that before anyone could enjoy the humour, a bigwig said 'That's it, that's the one we'll have!' and in a classic example of Emperors New Clothes a load of sycophants dived in and agreed and it got too far too quickly for anyone actually involved in the joke to say 'err, hang on - this was just a joke you know' and they ended up running it.
No way, no way is the resemblance accidental.
I can't stand the "Solutions" tagline.
Washroom Solutions - suppliers of bogrolls, used tampon bins, bleach, toilet blocks and johnny machines
Networking Solutions - we plug computers and servers together with your printers
Transport Solutions - our lorry carries your stuff with a disaffected agency driver
Every time I see a company vehicle with the Solutions tag I don't think wow; I think "What a bunch of f@ckwits".
Washroom Solutions - suppliers of bogrolls, used tampon bins, bleach, toilet blocks and johnny machines
Networking Solutions - we plug computers and servers together with your printers
Transport Solutions - our lorry carries your stuff with a disaffected agency driver
Every time I see a company vehicle with the Solutions tag I don't think wow; I think "What a bunch of f@ckwits".
vikingaero said:
I can't stand the "Solutions" tagline.
Transport Solutions - our lorry carries your stuff with a disaffected agency driver
You forgot Transport Solutions - our lorry carries your stuff with a disaffected agency driver
Total Transport Solutions - our disaffected warehouse monkeys drop/damage/steal your stuff in between half arsed handling by the aforementioned agency worker
Not quite slogans, but the worst for me are those HSBC ads in the jet bridge connecting to planes.
They make powerful statements of belief as though HSBC is a great visionary... about things which already happen.
Uhhh.... you even included a picture of a car which is a fantastic example of a frequently exported product using many imports. This is not your belief, this is a fact that everyone already knows.
Uhhh... yeah, ever heard of eBay? Micro businesses have been doing that for a decade plus.
They make powerful statements of belief as though HSBC is a great visionary... about things which already happen.
Uhhh.... you even included a picture of a car which is a fantastic example of a frequently exported product using many imports. This is not your belief, this is a fact that everyone already knows.
Uhhh... yeah, ever heard of eBay? Micro businesses have been doing that for a decade plus.
vikingaero said:
I can't stand the "Solutions" tagline.
Washroom Solutions - suppliers of bogrolls, used tampon bins, bleach, toilet blocks and johnny machines
...and talking of which, I never understood this. Washroom Solutions - suppliers of bogrolls, used tampon bins, bleach, toilet blocks and johnny machines
So if you are a DIY hobbyist, you have this...
If you drill holes for a living, you need this...
So who the hell is this product aimed at?
Edited by Hard-Drive on Friday 4th September 22:46
"Services" (Usually with two initials, or a name that is a combination of the bloke and his wife's) = Bloke that got made redundant and bought a van.
"Solutions" A couple of people who struck it lucky nabbing a council contract because the wife's sister knows someone on the planning/budget board. Then got a small business unit next to the printers who do all the vinyl signs plastered all over the family cars. No idea how to actually run a business, which will fail after 4-5 years when there's an argument and not enough money to pay the bills when the contract ran out.
I may be over-extrapolating there...
"Solutions" A couple of people who struck it lucky nabbing a council contract because the wife's sister knows someone on the planning/budget board. Then got a small business unit next to the printers who do all the vinyl signs plastered all over the family cars. No idea how to actually run a business, which will fail after 4-5 years when there's an argument and not enough money to pay the bills when the contract ran out.
I may be over-extrapolating there...
phil1979 said:
I know I'm pushing the OP boundaries here but, 'One Life, Live It'.
So tedious. I cringe when I see it.
A knackered Land Rover driven by someone trying to look hard/serious with a laughable goatee and M&S utility trousers is not 'living it'.
Even worse than this, I passed a car on the M1 last week with the 'ONE LIFE. LIVE IT' sticker in the rear window. So tedious. I cringe when I see it.
A knackered Land Rover driven by someone trying to look hard/serious with a laughable goatee and M&S utility trousers is not 'living it'.
A Toyota Auris Hybrid.
vikingaero said:
Hard-Drive said:
So who the hell is this product aimed at?
I think Profesional in the bogroll sense means "large size for lots of sEdited by Hard-Drive on Friday 4th September 22:46
tting" As in buying toilet roll in such bulk would most likely be for a commercial premises.
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