Meaningless company slogans

Meaningless company slogans

Author
Discussion

Ari

Original Poster:

19,328 posts

214 months

Wednesday 2nd September 2015
quotequote all
Just seen a sign that reads 'Hitachi. Inspire the next'. What does that even mean?

Any other equally banal company slogans out there?

944fan

4,962 posts

184 months

Wednesday 2nd September 2015
quotequote all
Pistonheads. "Speed matters"

:-)

drivin_me_nuts

17,949 posts

210 months

Wednesday 2nd September 2015
quotequote all
944fan said:
Pistonheads. "Speed matters"

:-)
Which from what I have seen of late, only appears when the 'whoops we've fked it' page appears.



devnull

3,745 posts

156 months

Wednesday 2nd September 2015
quotequote all
Did someone just notice the large Hitachi building when you were leaving Swansea train station? wink

TheEnd

15,370 posts

187 months

Wednesday 2nd September 2015
quotequote all
I see a lot of "providing solutions" which should be reserved for chemical companies.

Thankyou4calling

10,595 posts

172 months

Wednesday 2nd September 2015
quotequote all
I enjoy this type of topic, gives me a chance to blow off a bit if steam.

I'm guilty of having worked at a reasonably senior level for a few businesses and have sat in on and cntributed to the discussion often with an expensive PR company and Brand expert as we all waffled on about the merits of one slogan or another.

We literally obsessed for hours over whether we should include an exclamation mark, the font to use, whether to put a smiley face in the dot over the letter I. That kind of thing.

I played my part being positive and creative but all the while I really was looking out the window, eating the nibbles ( whilst nodding my head to look like I was interested) and thinking................

Does anybody, other than us really care!

Slogans are mostly nonsense dreamt up by non job people.

p4cks

6,885 posts

198 months

Wednesday 2nd September 2015
quotequote all
Been thinking about starting a thread like this myself having seen some absolute howlers of late.

Most recently this on a neighbour's work van:



I still don't think it makes any sense whatsoever. Or tells me what the company does.

Another one:



Why would a public service need a strap line!?!


LordGrover

33,531 posts

211 months

Wednesday 2nd September 2015
quotequote all
A friend of mine who was at the time into graphic design and brand marketing started a company with a name including the word 'fire'.
He was really excited when he bought a personalised registration number including the letters FYR. He read it as 'fire' and couldn't understand why everyone else was nonplussed.

Marketing johnnies see what they want to see.

daddy cool

3,996 posts

228 months

Wednesday 2nd September 2015
quotequote all
p4cks said:
Another one:

Why would a public service need a strap line!?!
Dunno - i think Bracknell refuse collection could warrant the slogan "total rubbish".

Allaloneatron

3,123 posts

239 months

Wednesday 2nd September 2015
quotequote all
Devon Air Ambulance: Real people, saving real lives.

john2443

6,322 posts

210 months

Wednesday 2nd September 2015
quotequote all
Saucony - Find your strong.

They're a running shoe/clothing manufacturer.

I have absolutely no idea what it's supposed to mean. Before you ask, I have typed it correctly, it really is your not you're.

HTP99

22,441 posts

139 months

Wednesday 2nd September 2015
quotequote all
Sky - Believe in Better
Ikea- The Wonderful Everyday

WTF do both of those slogans actually mean?!

prand

5,910 posts

195 months

Wednesday 2nd September 2015
quotequote all
O2: Be more dog.

I used to work there, this was one of the reasons I left.

nicanary

9,749 posts

145 months

Wednesday 2nd September 2015
quotequote all
We have a bakery in Ireland called Brennans. Their slogan for some time now has been "Today's bread, today".

I'm bemused. I don't think most people want yesterday's.


IanCress

4,409 posts

165 months

Wednesday 2nd September 2015
quotequote all
prand said:
O2: Be more dog.

I used to work there, this was one of the reasons I left.
You took the slogan too literally, urinated on the watercooler and humped the receptionists leg?

HTP99

22,441 posts

139 months

Wednesday 2nd September 2015
quotequote all
prand said:
O2: Be more dog.

I used to work there, this was one of the reasons I left.
"Be More Dog" is inspired; it means absolutely nothing, has no relation at all to the product but has got people talking about it as it just so random, I think it is a fantastic slogan/piece of advertising.

8Ace

2,681 posts

197 months

Wednesday 2nd September 2015
quotequote all
TheEnd said:
I see a lot of "providing solutions" which should be reserved for chemical companies.
Oh god, this. anything that has the word solutions in the slogan or company name. Just awful meaningless dribble.

Unless, as above, it is a purveyor of dilute chemicals in solvent.

HTP99

22,441 posts

139 months

Wednesday 2nd September 2015
quotequote all
"Because we care", err yes about your profits!

phil1979

3,540 posts

214 months

Wednesday 2nd September 2015
quotequote all
I know I'm pushing the OP boundaries here but, 'One Life, Live It'.

So tedious. I cringe when I see it.

A knackered Land Rover driven by someone trying to look hard/serious with a laughable goatee and M&S utility trousers is not 'living it'.


Hoofy

76,253 posts

281 months

Wednesday 2nd September 2015
quotequote all
HTP99 said:
Ikea- The Wonderful Everyday

WTF do both of those slogans actually mean?!
This is meaningless because "everyday" is an adjective.