Lotus F1 team - Viral Video Marketing

[pozi]

Another great example of how if you have a rubbish car on the race track there are other ways of getting screen time.

http://www.youtube.com/watch?v=TVBcEg6klJI

I initially thought it was faked but if you follow the links to the behind the scenes video it was done for real!!

[Some Gump]

Judging by the bits falling off it, my guess is it was pastor in the truck...

[vxr8mate]

Some Gump said:

Judging by the bits falling off it, my guess is it was pastor in the truck...

[rdjohn]

http://www1.skysports.com/f1/news/12473/9624366/lo...

It looks like the domino failure of the smaller teams might be about to start happening. The collapse of the price of oil and the failing Venezuelan economy might be having an impact on Lotus.

Perhaps they could make some cash producing viral videos?