2015 Williams FW37 first image revealed

[Vocal Minority]

Must have been a blow that one, what after they had already had to bin the name McLaren International New Getup Ensemble.

I understand the shorthand for it around the office was Team Wear And Togs - but Ron didn't like the capitalised A.

[thechosenfamily]

Combined outerwear climate kit

[Europa1]

Branded exterior layer logo exhibiting nylon devices

[NRS]

skinny said:

ffs rather than all these obscure regulations to try to force designers into a car with a certain shape why can't they just say no bloody nose cocks!!

It's all about reaching out to the female (and parts of the male) audience. Apparently used nosecones from last season are selling for double their normal asking price.

[Vocal Minority]

I also heard that the boffins at McLaren are going to be marketing some 'wearable tech', smart watches and so on.

The project name is Reality Operable New Interactive Software Activated Total Immersion Teamwear.

Their hopes of getting approval for the name at board level is not high however

[thechosenfamily]

Europa1 said:

Branded exterior layer logo exhibiting nylon devices

Best one yet!!

[carinaman]

This thread is Boss?

[ols]

Europa1 said:

Branded exterior layer logo exhibiting nylon devices

Bravo

[stemll]

Europa1 said:

Bradgate said:

Looks like Willimas have nicked Unilever's Rexona / Sure sponsorship from Lotus. Nice work Claire!

I also read rumours that Lotus are to be rebranded. Anyone know any more?

That was my thought. Bad news for Lotus if correct

Yep

http://www.williamsf1.com/Team/Media/News/Williams...

[tonyvid]

to some of this thread

Brabus Jord said:

That looks fast standing still, nice.

[confucuis]

I'd like to see a comparison between it and last years car to see what changes they've made because visually they look very similar!!