RE: Video: Morgan Three-Wheeler Drifting And Burnout

RE: Video: Morgan Three-Wheeler Drifting And Burnout

Author
Discussion

Scuffers

20,887 posts

275 months

Friday 1st July 2011
quotequote all
seems to me some people regard the concept of Morgan making a profit on cars is something obscene?

without profit, there is no company, no new cars, nothing.

If the market will pay £30K for this, then that's what they should sell it for.

asbojohn

234 posts

199 months

Friday 1st July 2011
quotequote all
I was luck enough to get drive on of these yesterday at FoS and also managed a a passenger ride in the development car a few weeks back and the development work by the company has transformed the car over the last month of so.


http://www.youtube.com/watch?v=11QhwLs8TBo


Hopefully only a few more weeks and the dealer cars will start to arrive.

300bhp/ton

41,030 posts

191 months

Friday 1st July 2011
quotequote all
Scuffers said:
seems to me some people regard the concept of Morgan making a profit on cars is something obscene?

without profit, there is no company, no new cars, nothing.

If the market will pay £30K for this, then that's what they should sell it for.
That's not what kambites said. Volume plays a part in it too, e.g.


Sell 10 @ £30k = total revenue of £300,000

Sell 25 @ £20k = total revenue of £500,000


For arguments sake lets say it "costs" £12,000 to make one. This means in the first instance there is £180,000 of profit compared to £200,000 for the second.

In this simply scenario it would be more profitable to sell more for less money.

Economies of scale would also suggest the more you make the lower your costs should be.

That said, Morgan may not have the production capability, so to produce the higher numbers would cost them too much in investment.

300bhp/ton

41,030 posts

191 months

Friday 1st July 2011
quotequote all
asbojohn said:
I was luck enough to get drive on of these yesterday at FoS and also managed a a passenger ride in the development car a few weeks back and the development work by the company has transformed the car over the last month of so.


http://www.youtube.com/watch?v=11QhwLs8TBo


Hopefully only a few more weeks and the dealer cars will start to arrive.
So how did it drive? What was it like?

mikeveal

4,581 posts

251 months

Friday 1st July 2011
quotequote all
UK952 said:
I was just thinking that if it had 100BHp and 2 rear wheels even with similar weight it probably wouldn't donut / burn out that easily, so on occasions when attempting to accelerate hard you would get wheelspin not traction.
I am sure it has appeal and bags of character but for ultimate performance isnt it a bit flawed?

I can see the appeal and why morgan have done it, however it would appeal more to me with a bit more power and 4 wheels.

each to their own though!
See my post yesterday at 14:58. Traction from a RWD 2F1R trike is more similar to that of a car than you might think. There really isn't a problem.

Morgan says this thing is sub 500Kg. Lets call it 450Kg. With 100bhp, it's got 220bhp/tonne.

According to this site, http://www.dupontregistry.com/autos/newscenter/New...
a 911 GT2 RS weighs 1372Kg and has 620bhp. Thats 451bhp/tonne - more than double that of the morgan trike, yet is only has double the number of driven wheels. (I picked a GT2 at random and I'm praying its RWD.)

So, by your arguement "on occasions when attempting to accelerate hard (in the GT2) you would get wheelspin not traction"?

The trike doesn't have 1/2 the available traction of a four wheeler, its more like 2/3rds.


I don't think Morgan are pitching this as an ultimate performance machine are they? It's not got supercar acceleration or handling.

mikeveal

4,581 posts

251 months

Friday 1st July 2011
quotequote all
[quote=kambites]
I could never commit the time to build it (or to weld the bits that fall off, back on).
/[quote=kambites]

Cutting, but true. Each bit that drops off is redesigned, rebuilt and replaced, stronger. The frequency of breakdowns is dropping.


Haven't you been working on the MG for longer than it took me to build the Skunk anyway?

kambites

67,593 posts

222 months

Friday 1st July 2011
quotequote all
mikeveal said:
Haven't you been working on the MG for longer than it took me to build the Skunk anyway?
If by "working on", you mean "leaving it in the garage and hoping it starts working on its own" then yes.

Farmer

1,287 posts

275 months

Friday 1st July 2011
quotequote all
kambites said:
mikeveal said:
Haven't you been working on the MG for longer than it took me to build the Skunk anyway?
If by "working on", you mean "leaving it in the garage and hoping it starts working on its own" then yes.
thumbuprofl

asbojohn

234 posts

199 months

Friday 1st July 2011
quotequote all
300bhp/ton said:
So how did it drive? What was it like?
I'd been driven around the factory in this car trike a month or so ago and its been massively improved, the car was being run then on hard engine mounts to shake it to destruction, but the revised setting is much more comfortable and didn't shake any fillings loose.

Getting in will take some practice but two of us were comfortable. I should add that neither of use will could be called slim. For those of worried about fit, I'm 6 ft and about 15 stone.

The torque is amazing and it will pull away in 3 and probably 4th its a bit like an aero with only 2 cylinders. The noise though is the first thing that strikes you very little from the engine but a lot from the exhaust smile.

Given how low you are to the ground the sensation of speed is great, and speedo is rapidly showing the sorts of figures that get you in trouble. Obviously this is while I was filming as a passenger. smile

Jumping in the drivers seat the peddles are close together, I tried one of the show cars which are near production and the peddles have been adjusted and moved slightly so the driving position is better and I'd happily live with it. Having a heavy right foot the first thing I managed to do was spin up the rear wheel, the power needs to be applied gently. The cars a hoot to drive, the gearbox is sweet, and hanging over the side to look for on coming cars in an overtake in a novel experience.

I did manage to pass an Audi and I think might of frightened them with the noise going past. If you want to upset you neighbours opt for the non-silenced exhaust.

The steering is positive and responds well.

Mines on order and I'm hoping to collect it before the summer ends, now all I need to do is work out some way of removing flies from my teeth as I sure the grin I'm going to have will lead to this being a problem.

I think that from Morgan's point of view this could will be a car that opens up and whole new customer base, who they'll be will be interesting, but the appeal is way beyond those who wear cloth caps.

Dagnut

3,515 posts

194 months

Friday 1st July 2011
quotequote all
300bhp/ton said:
Scuffers said:
seems to me some people regard the concept of Morgan making a profit on cars is something obscene?

without profit, there is no company, no new cars, nothing.

If the market will pay £30K for this, then that's what they should sell it for.
That's not what kambites said. Volume plays a part in it too, e.g.


Sell 10 @ £30k = total revenue of £300,000

Sell 25 @ £20k = total revenue of £500,000


For arguments sake lets say it "costs" £12,000 to make one. This means in the first instance there is £180,000 of profit compared to £200,000 for the second.

In this simply scenario it would be more profitable to sell more for less money.

Economies of scale would also suggest the more you make the lower your costs should be.

That said, Morgan may not have the production capability, so to produce the higher numbers would cost them too much in investment.
Your fantasy margins are great on paper...you have to factors in costs..2.5 times the materials...2.5 times the labor..bigger facilities...more insurance on the bigger premises..All these things would have to be budgeted for before you go into a production run..
let them make the first run see how it goes and then make plans for increasing production...for a small stable company to completely change their business plan from small volume would be suicide with testing the market.

AeroMan

601 posts

246 months

Friday 1st July 2011
quotequote all
kambites said:
mikeveal said:
I don't think it's a case of what they "could" produce it for Carl. It's more of a case of what price the market can stand. If you can sell out for 30K, why sell for 20K? Second had 1930's Morgan trikes will fetch £30K plus. You can buy a new Triking for 20K, but it's a replica not a Morgan. The real thing is able to command more cash.
Whether or not we consider that its worth it is irrelevant, there appear to be enough buyers that do!
Surely the only question from Morgan's point of view, is whether they can make more profit at 20k or 30k. If they'd sell twenty times as many at 20k (which wouldn't surprise me at all) and they have the production capability, I wouldn't be surprised if they could. Of course we have little idea what it costs Morgan to build these things, I don't know how much component sharing they manage with their other cars and how much is bespoke.

I'd love something like your Skunk if I was after a toy (the main reason I didn't buy a kit instead of the Elise was that it's my only car), but having seen how long it took you, I could never commit the time to build it (or to weld the bits that fall off, back on).
I know that initially the margins are very small, as they have to recover the development costs and also learn how to build the car in 'volume' so the early cars will have little or no margin at all! But tbh Morgan's margin is really academic, you either like Spoodler ("car types" don't really think like that!) applaud the fact that they are willing to build something completely different to the mainstream, or if you worry about the handling or whether the side impact protection is your arm, then this car is not for you - please don't buy one!
I guess I should know better at my age, but I have one on order and expect it to be ready like Asbo's before the summer is finished. Roll on collection day...

Aeroman

P.S. Love the Skunk too mikeveal, but I'm in kambites school when it comes to things mechanical! That's why the 3-wheeler is the perfect answer to part of my motoring needs! smile

P.P.S. the first road test I've seen: http://www.autoexpress.co.uk/carreviews/firstdrive...

Edited by AeroMan on Friday 1st July 21:33

AeroMan

601 posts

246 months

Friday 1st July 2011
quotequote all
I'm sure the guys at Aero Racing would cut and shut one for you Steve, it's just a matter of Moola!

Have a good day at the FoS tomorrow, B collected my band...

PascalBuyens

2,868 posts

283 months

Saturday 2nd July 2011
quotequote all
Wacky Racer said:
tbh I think that's idiotic behaviour....rolleyes

Kind of thing you'd expect from a 18 year old Barryboy chav.

Sorry.
Go stand in the corner, young man....

In that car you instantly turn 18 again.

(I know I'd be having fun with it myself)

Jerkins

104 posts

197 months

Saturday 2nd July 2011
quotequote all
PaulMoor said:
That is both the most stupid and most wonderfull thing I have seen in a long time.

I so wish I could afford one, if only to drive down the M40, flying helmet and jacket, dambusters march playing at full blast, pretending to shoot down middle lane hoggers.
I have seen just that on the M1!

We were coming back from Stoneleigh quite a few years back, when we heard a load roaring noise coming up behind us. We were being overtaken by an immaculate Morgan trike replica (probably a Triking) in the middle lane. You have to imagine this car: British racing green and shiny chrome bits, driver with flying jacket, helmet and Biggles goggles leaning forward into the wind (he only had Brooklands fly-screens), 80+mph, giving hand signals as he changed lanes down the M1! Oh - and I think he had the obligatory handlebar moustache as well... smile

Cheered us up no end... biggrin

wackojacko

8,581 posts

191 months

Saturday 2nd July 2011
quotequote all
hehe

300bhp/ton

41,030 posts

191 months

Saturday 2nd July 2011
quotequote all
Dagnut said:
300bhp/ton said:
Scuffers said:
seems to me some people regard the concept of Morgan making a profit on cars is something obscene?

without profit, there is no company, no new cars, nothing.

If the market will pay £30K for this, then that's what they should sell it for.
That's not what kambites said. Volume plays a part in it too, e.g.


Sell 10 @ £30k = total revenue of £300,000

Sell 25 @ £20k = total revenue of £500,000


For arguments sake lets say it "costs" £12,000 to make one. This means in the first instance there is £180,000 of profit compared to £200,000 for the second.

In this simply scenario it would be more profitable to sell more for less money.

Economies of scale would also suggest the more you make the lower your costs should be.

That said, Morgan may not have the production capability, so to produce the higher numbers would cost them too much in investment.
Your fantasy margins are great on paper...you have to factors in costs..2.5 times the materials...2.5 times the labor..bigger facilities...more insurance on the bigger premises..All these things would have to be budgeted for before you go into a production run..
let them make the first run see how it goes and then make plans for increasing production...for a small stable company to completely change their business plan from small volume would be suicide with testing the market.
It wasn't meant to be taken literally.... biggrin

Miura Anjin

70 posts

162 months

Sunday 3rd July 2011
quotequote all
220hp per ton. Retro looks. Indecently good fun to drive.
I'm sold. So I'll buy myself a Caterham Academy Seven and have a year's worth of wheel to wheel racing in addition to the car, plus a huge pile of change left over from my 30grand to spend on leather flying caps and goggles.

I'd rather have a Spitfire than a Hurricane.

beasto

323 posts

215 months

Sunday 3rd July 2011
quotequote all
Streetrod said:
I'm 6ft 2in and powerfully built, would I fit? wink
... as the archbishop said to the actress.

As for the car, if I had the dosh for such a sunshine toy, I'd have one pronto!

JMF894

5,510 posts

156 months

Sunday 3rd July 2011
quotequote all
Riggers said:
griffo20022 said:
Awesome! Bet that leaves a nice pair of 11's!!!







Oh wait.....
...although...a pair of 11s would require four rear wheels wink
Surely only if the car was crabbing like a barsteward?
Then it would be a single one thousand one hundred and eleven getmecoat

Stu R

21,410 posts

216 months

Sunday 3rd July 2011
quotequote all
Lovely car, chavtastic video.