RE: 'Swizz Beatz' Joins Lotus. Yes, Really.
Discussion
Mattt said:
L100NYY said:
Izzit.
I hope to see a change in the Castle Lotus marketing now - inviting people to come and check out the new 'whips' on offer, and perhaps try your hand at some drive-by shootings in an Evora at the next open day?Feels dirty
BUG4LIFE said:
I hope never to say 'it's all just noise to me'!
Try this catchy little ditty, courtesy of Sir Swizzle of Beatzshire. Dreadful, just truly dreadful.http://www.youtube.com/watch?v=A3fjGvRX5cg
RacingPete said:
I'm going to pop outside and ghost ride the evora in the car park in respect to this move!
He does actually grace us with his ghost ridin' skillz in this video, albeit in a Murcielago, not a Lotus 
I only watched the second vid because I couldn't believe how terrible the first one that I saw was, and foolishly I thought it might have been a one off.
How wrong can you be.
LOTUS!!! FOR THE LOVE OF GOD, WHAT THE F
K ARE YOU PLAYING AT!?TBH I don't actually think this is such an awful move...
Whilst this guy might not align with yours (or frankly my) taste in music, I get the sense that he has already been, and could continue to be an advocate for the lotus brand, in quite the perfect way for their new premium market segment. Artists do have the ability to galvanise people around an emergent brand, it could be one way of gaining some cultural cache in the way that Lotus used to with Bond appearances in films etc.
It might fail, or it might work - such is the risk when dealing with something as fickle as a luxury brand.
See what Pharrell did for A Bathing Ape
Whilst this guy might not align with yours (or frankly my) taste in music, I get the sense that he has already been, and could continue to be an advocate for the lotus brand, in quite the perfect way for their new premium market segment. Artists do have the ability to galvanise people around an emergent brand, it could be one way of gaining some cultural cache in the way that Lotus used to with Bond appearances in films etc.
It might fail, or it might work - such is the risk when dealing with something as fickle as a luxury brand.
See what Pharrell did for A Bathing Ape
just a small extract from one of his pieces
This Chick Said Swiss I Wanna Ride In Ya Viper I Said Hell Naw Don't You Know That's A 'Spyker'? Number 2 There Are Only 20 In The World You Sit In My Seat It Will Change The World
i dont know what else to say.
but he will change the world of lotus seats forever
This Chick Said Swiss I Wanna Ride In Ya Viper I Said Hell Naw Don't You Know That's A 'Spyker'? Number 2 There Are Only 20 In The World You Sit In My Seat It Will Change The World
i dont know what else to say.
but he will change the world of lotus seats forever
Birdthom said:
Surely this is who they were actually after?
You know, working at Lotus is very much like making love to a beautiful woman. You've got to caress the bodywork. Breathe softly and gently and give every inch of it your loving attention. Just make sure you've got a nice wet sponge and a big fat pension stacked up for when it all goes terribly, terribly wrong......Old Gregg said:
That literally just sent the dog into a frenzy of furious rage! Colin Chapman will be turning in his grave.
Just do great cars and sell them its not difficult, instead of all this smoke screen stuff just like land Rover with Ms Beckham..aghhhhhhhhhh!!! give me strength
Dont forget Bahar came from Ferrari that gave you the estate car and ferrari barbie doll
Just do great cars and sell them its not difficult, instead of all this smoke screen stuff just like land Rover with Ms Beckham..aghhhhhhhhhh!!! give me strength
Dont forget Bahar came from Ferrari that gave you the estate car and ferrari barbie doll
Edited by Pistachio on Tuesday 16th August 11:51
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