RE: Aston Martin Vantage gets 2012 refresh

RE: Aston Martin Vantage gets 2012 refresh

Author
Discussion

E38Ross

35,100 posts

213 months

Monday 20th February 2012
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MichaelV8V said:
E38Ross said:
M6 was something like 92 or 93k wasn't it.

mind, the V8 vantage won't hold a candle to it for performance (it's WAY down on power isn't it....130-140bhp less) or interior quality, but it certainly does for styling and badge...and noise!!
I'll concede on the power, but interior? Have you seen the AM interior, every surface is leather, aluminium or glass. Its beautifully done. I've never seen a car where even the inside of the door near the hinges is leather.
Only Aston Martin I've been in is a db9, lovely interior but not well built at all, may have been a Friday afternoon car.

The m6 had over 30% more power and decent-ish rear seats. It's not a V8 vantage rival, it's a db9 rival.

RichB

51,613 posts

285 months

Monday 20th February 2012
quotequote all
E38Ross said:
M6 was something like 92 or 93k wasn't it. mind, the V8 vantage won't hold a candle to it for performance (it's WAY down on power isn't it....130-140bhp less) or interior quality, but it certainly does for styling and badge...and noise!!
biglaughbiggrinbiglaugh I've read all the comments withoit commenting but that cracks me up! Best place to sit... a BMW or an Aston hehe love it!

E38Ross

35,100 posts

213 months

Monday 20th February 2012
quotequote all
RichB said:
E38Ross said:
M6 was something like 92 or 93k wasn't it. mind, the V8 vantage won't hold a candle to it for performance (it's WAY down on power isn't it....130-140bhp less) or interior quality, but it certainly does for styling and badge...and noise!!
biglaughbiggrinbiglaugh I've read all the comments withoit commenting but that cracks me up! Best place to sit... a BMW or an Aston hehe love it!
read what i said wink

did i say the interior was nicer, or better quality wink

big difference. as said, maybe the DB9 i spent some time in was a friday afternoon car but it had several issues which needed sorting regarding the leather, the seats, some rust on the door, the nav was terrible and the radio kept cutting out on a hot day. it was a lovely place to be, but QUALITY, i'm not so sure....

RichB

51,613 posts

285 months

Monday 20th February 2012
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Blooming Beemer drivers always touchy... hehe just drive it, you don't have to justify it.

Kazlet

278 posts

172 months

Monday 20th February 2012
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It looks like something is missing from the front...like something has fallen off, not a good look really.

peter450

1,650 posts

234 months

Monday 20th February 2012
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And to think, some investment firm paid like 500 million for this outfit, while the whole of Jag/LandRover a vastly better overall business propstion with the potencial to make a lot of money if successfully turned around, went for just over 1 billion

What is it about these brands that convinces people to pay such huge sums, and then realise there not worth anything like that amount of money, and even when profitable, they do not generate billion pound a year profits, unless they have a prancing horse badge which allows profits to grow 1000% off the back of loads of T shirts and Mug's

Aston were never going to be able to stay competive in the sector on there own, it was a bad investment by the wealth fund or which ever private equity bought it for that sum, and the company will suffer as a result of being separated from a large auto maker

Long term this whole business has been bad for Ford, Bad for Aston, the only people it's been good for is Tata that got JLR for a song

j123

881 posts

193 months

Monday 20th February 2012
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Very very well said, and you can add Lotus onto that as well. We've been having a very ineffective chat about this as per lotus here, http://www.pistonheads.com/gassing/topic.asp?h=0&a...
indeed it seems some groups of Ph'ers seem to get the big picture thinking quite a big better than others (vs the don't sail across the Atlantic you'll fall off the earth that is the norm so often)...



peter450 said:
And to think, some investment firm paid like 500 million for this outfit, while the whole of Jag/LandRover a vastly better overall business propstion with the potencial to make a lot of money if successfully turned around, went for just over 1 billion

What is it about these brands that convinces people to pay such huge sums, and then realise there not worth anything like that amount of money, and even when profitable, they do not generate billion pound a year profits, unless they have a prancing horse badge which allows profits to grow 1000% off the back of loads of T shirts and Mug's

Aston were never going to be able to stay competive in the sector on there own, it was a bad investment by the wealth fund or which ever private equity bought it for that sum, and the company will suffer as a result of being separated from a large auto maker

Long term this whole business has been bad for Ford, Bad for Aston, the only people it's been good for is Tata that got JLR for a song
Edited by j123 on Tuesday 21st February 02:11

D200

514 posts

148 months

Monday 20th February 2012
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I think the old versions are nicer looking than this. And as others stated their update make 911 overhauls seem radical.

I love Vantages - I think they are the nicest AM due to their compactness - but they gotta do something more to keep them current but at same time not ruining the nice styling - quite a dilemma AM are in.

They also have crazy depreciation - near M6 levels probably, you can get 2011 ones barely run in for £65k now, and this would be near £100k car new as optioned

Kong

1,503 posts

172 months

Tuesday 21st February 2012
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BBS-LM said:
Is it me, or is it about time Aston Martin redesign the car, I hope they are not doing the old jag way of thinking, just keep updating a dead horse and hope the punters buy into it.
If it ain't broke don't fix it. Lambo and Lotus spent 30 years selling 'cheese wedge' shaped cars!

Marquis Rex

7,377 posts

240 months

Tuesday 21st February 2012
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BBS-LM said:
Is it me, or is it about time Aston Martin redesign the car, I hope they are not doing the old jag way of thinking, just keep updating a dead horse and hope the punters buy into it.
Bout time they brought some new styled hideousness like Bangle BMW bks, looks totally vile, and all the brand DNA is binned within a generation but at least paupers with no money or taste who demand change for changes sake are kept happy...

tommy vercetti

11,489 posts

164 months

Tuesday 21st February 2012
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Think Aston Martin need a whole new design, but one that is very very pretty, I hope they manage to sort all their problems out.

Mr fox

301 posts

152 months

Tuesday 21st February 2012
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Sifly said:
I don't even rate the look of the One 77, a bit too fusy around the headlights, looks like a car for rich people with small willies!!
Time for a radical new direction I think.



Edited by Sifly on Monday 20th February 14:13
I wholeheartedly agree with you. there is definately a "Time for a radical new direction", and more importantly not in Astons design, but more in your thinking my friend if you really think that people with small willies buy the one 77.
Have you ever stoped to think that maybe, just maybe the people whom buy these cars have worked hard for them.
;-)

LukeyLikey

855 posts

148 months

Tuesday 21st February 2012
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Why? If they change too much they lose a very unique identity. Astons have never been cutting edge or the last word in driving dynamics. If they try that they lose to Ferrari. They are brute power, beautiful classy exterior and interior and a kind of understated presence not to be found in any other car.

The key to much of this is evolution not revolution.

The real problem with Aston is the volume at which they are set up to make money - it's too high. Large discounts and heavy initial depreciation are not at all in keeping with their position in the automotive world.

Their basic formula needs to stay the same, with small changes frequently and large ones infrequently. But they need to produce less, which means charging more and making a new Aston a more sensible proposition by removing discounts and depreciation.

To make this work though, they ought to have more power at each point in the range (vantage should be more powerful than similarly priced 911, DB9 more powerful than GT Bentley, DBS more powerful than 458 and closer to 599)

Edited by LukeyLikey on Tuesday 21st February 10:18

MRCC

337 posts

158 months

Tuesday 21st February 2012
quotequote all
peter450 said:
And to think, some investment firm paid like 500 million for this outfit, while the whole of Jag/LandRover a vastly better overall business propstion with the potencial to make a lot of money if successfully turned around, went for just over 1 billion

What is it about these brands that convinces people to pay such huge sums, and then realise there not worth anything like that amount of money, and even when profitable, they do not generate billion pound a year profits, unless they have a prancing horse badge which allows profits to grow 1000% off the back of loads of T shirts and Mug's

Aston were never going to be able to stay competive in the sector on there own, it was a bad investment by the wealth fund or which ever private equity bought it for that sum, and the company will suffer as a result of being separated from a large auto maker

Long term this whole business has been bad for Ford, Bad for Aston, the only people it's been good for is Tata that got JLR for a song
Yes but Tata have invested further £Billions since acquisition. The purchase price is irrelevant its how much they had to invest afterwards. The turnaround at JLR has not just come about from the initial £1 billion purchase.

Regards,

Mr. CC.

f328nvl

507 posts

219 months

Tuesday 21st February 2012
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This is about as newsworthy as the announcement I am exclusively making here, that I am going to have a hair cut. It will reduce my weight by 20g and result in a higher line at the back of my head and an increased emphasis on my more exposed ears (recalling the pudding basin of the 1960s). The sides will be left long in a tribute to Emerson Fitipaldi, and it will be available only in greyish-brown.

Come on Aston, make something really new and interesting again...

AKA8

1,741 posts

228 months

Tuesday 21st February 2012
quotequote all
Kong said:
BBS-LM said:
Is it me, or is it about time Aston Martin redesign the car, I hope they are not doing the old jag way of thinking, just keep updating a dead horse and hope the punters buy into it.
If it ain't broke don't fix it. Lambo and Lotus spent 30 years selling 'cheese wedge' shaped cars!
and in common with AM, they weren't well funded during those periods (depending on from when you think Lambo started making cheese wedges :-))

I like Astons but somehow they've come to seem quite ubiquitous given that their designs are now getting on a bit.

E38Ross

35,100 posts

213 months

Tuesday 21st February 2012
quotequote all
whilst all astons look extremely similar, porsche are no less guilty of this and let's face it, even though it's "getting on a bit" it's still a fantastically good looking design.

IMO of course.

razbox

905 posts

220 months

Friday 24th February 2012
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So will they replace that awful Volvo sat nav?

mikey k

13,011 posts

217 months

Friday 24th February 2012
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razbox said:
So will they replace that awful Volvo sat nav?
Already have - my Sept 11 car has a Garmin system in it.