RE: Beijing show: The Victoria Beckham Evoque

[bobberz]

I actually like the look of that...

80K is waaaay too much dough for one, though. That comes out to six-figures in American$$$, and you'd have to be mad to choose this over, say, a ZR-1 or one each of a Cadillac CTS-V and Camaro ZL1.

That said, I'm sure they'll sell out within minutes...

[Bash Brannigan]

So PH's reporting from Beijing so far has consisted of a couple of soft roaders and some engine related news from Jag and Ferrari...is it really that balls out there? Couldn't you even find a tuners' hall to insult? At least that provided some lively conversation. Or is there some sort of bet in the PH office about how many Evoque bashing posts can be recorded?

[Redxjs]

Bodo said:

JLR's 'Engineered to Order' division
More like 'Decorated to no particular Order'! Why is the term 'Engineering' so fked up an diluted in the UK?

Bring on Brand Champions/Ambassadors. I'll have what ever Chuck Norris is used to promote for.

Likely brand champions for the future:
Rowan Atkinson - McLaren
Christopher Waltz - Mercedes-Benz
Jeremy Clarkson - Lada

tbc

Michael Schumacher: Fiat Seicento. Remember that???

[ruffstuff]

Lets face it, good on LR for doing it, actually, quite like the look of it. Can only feel sorry for anyone buying one, their lives must be so incomplete that they need to show-off. Does that woman never smile, she ought to, or does she just laugh all the way to the bank? Curious to know what LR must be paying her.

[LuS1fer]

Gives "stick shift" a whole new meaning.

So I'll tell you what I want, what I really, really want....not this.

[Foodfocus]

It looks great, but 80k wouldnt even be worth that if it came with a free go on VB herself.......well maybe

[Fire99]

To be honest, I don't think it needs a Victoria Beckham 'association' the Evoque is already selling by the bucket load and to be honest, adding young 'Vicky' to the mix cheapens the appeal IMO.

[thewheelman]

This is more brand whoring by VB. The Evoque is easily good enough in it's own right to not require a Beckham Edition to gain attention.

[HighwayStar]

Hmmm... 200 Evoque Limited Edition specials, with interior and exterior details inspired by pop star turned fashion designed and business woman Victoria Beckham. Press release and here we are, ignoring what's actually said, 5 pages alone of conversation and comment... All publicity is good publicity. Job done.
It's 200 cars... Who cares if 200 people spend £80k on one.

[HighwayStar]

Twincam16 said:

Land-Rover. Vehicle of choice for driving into the most extreme terrain on the planet, and treading all over the interior in muddy boots.

When Terance Conran designed the interior of the Discovery, he approached it with the principles of good design and modernism in mind. Controls needed to be used while wearing gloves, carpets needed to be removable, surfaces needed to be wipe-clean, and the 'curry hook' came about because luggage needed to be secured.

When Victoria Beckham designs the interior of a Land-Rover, she turns it into a delicate luxury boudoir. Yes, so it may sell well in the short term, but in the long term I do fear for Land-Rover's brand values.

Land Rovers are designed for extreme environments etc agreed... But, I see plenty of them where I live, on the same roads I drive on. Nothing requiring Land Rover capabilities at all. It's why they are bought, not that I care what othe people drive either. It's their money.
Brand values keeps getting mentioned. We as enthusiasts know what that's all about for Land Rover/Range Rover but... I'd say it doesn't actually mean much in real terms to a lot of their customers. Yeah they know they are kinda pretty good off road but a lot of these vehicles are bought because they're trendy/keep all that's precious safe should the worst happen because they are big and strong. Safe.
I saw a TV prog a few years back where a guy was trying to get people to change there big 4x4's for estate cars. This because of the damage the 4x4 causes when they hit another vehicle, different bumper heights to cars etc. One woman, a mother, had a Discovery. She insisted it was needed to carry the kids, their toy and it's, no other car would do. They took her on an off road course in her Disco. Absolutely frightened the life out of her. She had no idea what this thing was capable of off road, she was stunned! All that tech, completely wasted. The gave her and estate for a week and she managed fine.
My point. Brand values, although they are there the vehicle, they are very rarely the reason a fair number of LR/RR customers buy them.

[chickensoup]

I really like the look of that, and fisrt thought was that I would hate a Posh edition, but design looks good (even if wheels are too big)

An In Vogue for the 21st century - 3 door fashion edition Range Rover, and it is not silver blue! - what not to like

[Dave Hedgehog]

i like but not at 80k

[ivantate]

Alot of hand finishing to justify that price tag.

Its almost shameful but then again inevitable so why fight it.

[dave stew]

ivantate said:

Alot of hand finishing to justify that price tag.

Its almost shameful but then again inevitable so why fight it.

It normally costs £30 for 'hand finishing' where I live. Of course, if VB 'lent a hand' the bill would be a lot more!

[xRIEx]

fathomfive said:

Shaw Tarse said:

Range Rover are in talks with Katie Price to design a Sport & early next year Kerry Katona will be involved with a FFRR

Will the Katie Price one come with large airbags as standard?

No, you'll only be able to get those as aftermarket modifications

[GH80]

Didn't read article, didn't even look at pictures. Voted 0 instantly after reading title.

Pop star fashion has no place in automotive engineering in my book, I would happily burn all the products then piss on the charred remains (if I could afford it!).

[richb77]

I am undecided on the Evoque. I like it in some angles then another not so much.

Add VB into the equation (Not the rather tasty Australian beverage) and it makes my mind up.

NOT IF IT WAs THE LAST CAR ON THE PLANET!

She is a self styled style guru who knows jack st about style, form and function. Stupid bint.

Edited by richb77 on Tuesday 24th April 12:13

[richb77]

I am undecided on the Evoque. I like it in some angles then another not so much.

Add VB into the equation (Not the rather tasty Australian beverage) and it makes my mind up.

NOT IF IT WAS THE LAST CAR ON THE PLANET!

She is a self styled style guru who knows jack st about style, form and function. Stupid bint.

Edited by richb77 on Tuesday 24th April 12:13

[2woody]

I think I'd be particularly good at the "hand-finished matt paint" thing.

has anyone got a brush to hand ?

[jetpilot]

vsonix said:

Also people like Beckhams and their ilk basically run their public identity as a business anyway. I guess, compared to say, Spices Halliwell, B or Bunton, Victoria is a relatively astute businesswoman, otherwise presumably they too would be enjoying the champagne lifestyle instead of the panto circuit.

So if it wasnt for the Spice Girls and her marriage to David, you think Victoria would be wealthy with her astute business skills?