Lamborghini Urus: how and why
Exclusively to PistonHeads Lambo boss Stephan Winkelmann sells the case for the controversial SUV
While Lamborghini has done better under Audi than any previous owner there was clear pressure to expand the product line-up to three models, the current two-car range apparently not enough to guarantee medium or long-term stability. "We looked at a smaller Gallardo, a 2+2, a sedan and an SUV," says Winkelmann. "To support a third model the segment has to be big enough, has to be worldwide, has to support a high-end price and it has to fit with the brand."
Ah yes, the inevitable group platform. This'll be based on the next Touareg foundations and Lamborghini isn't yet confirming where the production Urus will be built. It'll be smaller than the show car as a result too, the concept at Beijing deliberately oversized to cause a bigger splash. Like it needed to. "We want it to be light but this is not a priority," says Winkelmann. "Handling and usability for daily driving are the priority though."
That debate will rage on yet but what about the nuts and bolts? At least 600hp has been confirmed but exactly how that'll be delivered remains a secret for now. Would Lamborghini consider a diesel? "Not if we have one engine, no, but if we have two engines ... maybe," says Winkelmann. "An SUV is better for hybridisation though."
I don't mind the design, but if it does turn out to be a Toureg/Q7 in drag then it's not really an object of desire.
To those that say this will keep them producing "proper" cars from the article it seems this has been made at the expense of a "proper" Lamborghini.
I think it would have been better if they followed Aston Martins lead and made a smaller car like v8(coupe, convertible and 2+2).
But nobody has to buy it so what the hell - the Arabs will suck it up.
The bigger question is why URUS - what a stupid name - urethra, uterus, uranus, walrus, it just begs mockery.
It's sad that marques like Bentley and Lambo are being demeaned by the German need to platform share in every possible segment - sooner or later the VW Empire will mean no more than Ford's 70's trim levels for the same car - L, GL, GLS, Ghia - same car, different frock. Toerag, Q5/7, Cayenne, Urus...
I'd have more sympathy if they built something bespoke and unique and charged wallet-robbing prices.
If anything this has more of a place in the market than the BMW X5/6, because they make plenty of cash from humdrum saloons etc, there's no need for them to ruin the roads with that. Bentley, Porsche and Lambo need to secure themselves making Cheshire-compatible cars, so let them.
Unfortunately as much as it keeps the accountants happy, all this cross-platform malarkey stifles innovation and being unique. Add on top the fact that Lamborghini is now part of a much bigger puzzle (VAG), the mad scientists in the R&D department will have an arm tied behind their backs.
I don't doubt it'll be a fast and fairly bold SUV but we're in an age where divisions between brands is narrowing and it's more a 'flavour' choice rather than something that really is completely different from the opposition.
And, to be fair, it's not like they've given up making mad-as-a-box-of-frogs supercars is it?
All these funny octagons, pentagons and triangles everywhere. For some reason it reminds me of how people used to imagine the future. When you watch the old 1960's films set in the future. Just looks cheap and tacky. The interior doesn't give the impression of quality.