Re: Lamborghini Urus: how and why

[robsprocket]

PaulMoor said:

Just as stupid as Landrover making a super car.

Or a Lamborghini tractor?

[k-ink]

I think we all get that Lambo and Porsche used to make farm goods. But the current companies were both about super(ish) cars. That obviously went out of the window. I suspect they would chase profits wherever they may be these days. If enough people demanded a fast van I sure they would oblige.

[RichTBiscuit]

k-ink said:

I think we all get that Lambo and Porsche used to make farm goods. But the current companies were both about super(ish) cars. That obviously went out of the window. I suspect they would chase profits wherever they may be these days. If enough people demanded a fast van I sure they would oblige.

If it was a world leading Van which was better than others in it's class and also still maintained 'specialness' of owning a Lambo (i.e it had a v12!) then why not? I wouldn't have a problem with it. Badge Snobs might do though.

For me it'll all about being fit for purpose. If Lambo are going to make a 4x4 it should be a world class 4x4 - i.e better than a Range Rover on and off road. They Haven't. They appear to have made a Blingy faux SUV for posers.

[300bhp/ton]

RichTBiscuit said:

mrclav said:

I see great irony in this statement. If an SUV is indeed "more emotional" then you just proved the point...

You are correct, I think 4x4's that are not really designed to go off road are quite frankly pointless blingy bks. Although i doubt this emotional response is the one Mr Lamborghini is looking for

Which 4x4's are you referring too? Many can be quite capable such as a Torareg and Cayenne, genuine off road ability.

[V8 GRF]

I know I said I quite like the Urus.

..... but this is a proper Lamborghini off road vehicle, the R7

[danyeates]

Lamborghini, or anyone else for that matter, can make whatever they choose. I don't have a problem with them making a 4x4. Just make it pleasing to the eye please! First that Bentley, now this. Surely some of the people working for Lamborghini are slighting embarrassed by it? They can't be pleased with it surely?! Even more so the Bentley.

[k-ink]

Lambo said: "Handling and usability for daily driving are the priority though."


Which generally means real off road ability will be poor. But lets be honest, roughly zero owners will take them off road. It is an image wagon. A profit machine, no more.

[300bhp/ton]

k-ink said:

I think we all get that Lambo and Porsche used to make farm goods. But the current companies were both about super(ish) cars. That obviously went out of the window. I suspect they would chase profits wherever they may be these days. If enough people demanded a fast van I sure they would oblige.

But what isn't supercar about some of these fast SUV's? Check out the performance of a twin turbo Cayenne S, it's fully supercar rapid IMO and certainly looks bonkers enough.

[RCA]

I like it....

[300bhp/ton]

k-ink said:

It is an image wagon. A profit machine, no more.

erm so what cars aren't?

With the slight exception of Aston Martin at some points in it's history, every car maker is there to make, wait for it (nope it's not cars) -- money! Every single car is there for either image, profit and usually both.

Edited by 300bhp/ton on Wednesday 25th April 16:42

[epom]

Hybrid technology.... and eye on emissions too methinks !!

[300bhp/ton]

epom said:

Hybrid technology.... and eye on emissions too methinks !!

They need it for things like CAFE and it's Euro equivalent.

[dezzabarks]

I feel emotional; I want to cry. But then I hate sitting behind rich mums driving cars they can't park. At least in the UAE they have the space to use these things.
So if the VW group have a range of performance SUVs let's see them enter a bunch of them in the Paris-Dakkar, that'll make for quite a spectacle.

[wotnot]

I own a Mercedes and I love it. Believe it or not, I can live with the fact that they also make Sprinter vans, bendy buses and fire engines!
I doubt your average Aventador buyer is going to change his mind because Lamborghini also make SUVs and I doubt that the average Carrera GT owner gives a toss about Cayennes - he's probably got one!
It's just another product in the company portfolio.
How many great sportscar companies have gone to the wall because they were one trick ponies.
Long may they build these things if they help to fund the production of supertoys!

[Cheib]

mrclav said:

Cheib said:

In the interview Mr Winklemann likes to portray that it was a long thought out process by Lambo themselves. More like they got a phone call from VW HQ.....either that or it's an amazing coincidence that Bentley launched a similar car at almost exactly the same time.

Er, no. It was common knowledge from when the Estoque was unveiled that Lambo were considering doing either a sedan or an SUV; they couldn't afford to do both however.

Sure but the fact remains that Bentley and Lambo announced cars at consecutive motor shows....it's no coincidence. These cars are obviously years in the planning and even with expected sales to China/Middle East etc can probably only be justified when made together.

Lamborghini can't make thousands of these cars like Porsche made the Cayenne...I think they're talking 3,000 a year which is three times as many cars as they currently make. If they make too many it dilutes the brand.

[suffolk009]

Surely the reason VW group are doing this is to further the family tree of aspirational spending in the SUV market. You have £200k - A Bentley or Lambo, no quite so much - perhaps the Porshe would suit, ah and for the rest of you all there is the Tourag.

Ferrari will, Lotus will, Caterham will, and so on. Why wouldn't they?

Have you seen the new MGB?!

I don't want one, many people do.

[dtrump]

300bhp/ton said:

k-ink said:

It is an image wagon. A profit machine, no more.

erm so what cars aren't?

With the slight exception of Aston Martin at some points in it's history, every car maker is there to make, wait for it ([small]nope it's not cars[/small) -- money! Every single car is there for either image, profit and usually both.

^^^^^this^^^^^

Its strange how lots of people dont realise this.

The same applies for tv shows. 'oh they only made this show to make money....blah blah', well yes, they're all made in an effort to make money.

money money money. I need some

[LamboFan]

As a huge fan of Lamborghini ever since I grew up with Countach posters on my bedroon wall, I've loved everything they've done, even going back in time - pre Countach to the delights of such wonders as the Miura and further back, they've always looked stunning and retain their beauty to this day.

OK so they had a slight hiccup in what I feel are beautiful cars between the time of the Miura and the Countach with such duds (IMHO) with cars like the Espada, and yes as a fan I know the history of tractors and the pig ugly LM002 but by and large they've created some of the best 'supercars' of my generation.

This SUV is soooooooo wrong, it's on a par with Aston Martin's Cygnet - in my view completely trashing the brand image. Why oh why didn't they create something that fits the Exige/Boxster market? If it's all about money, surely they can shift more units of a Exige/Boxster car (using the TT chassis as a basis, after all they are owned by Audi) than they will of this pig ugly SUV that will only be driven by WAGS which in itself will damage the brand image of Lamborghinin even further.

Biggest mistake Audi have made since taking over ownership of Lambo IMHO

[AshVX220]

I love Lamborghini, always have, always will, they'll always be my favourite manufacturuer and my all time "money-no-object" choice. But, if what the boss says "they wanted something to fit with the brand", then I'm afraid a smaller Gallardo or the 2+2 should have been the obvious choice.

This monstrosity will only sell to Permiership footballers, WAGs or rich wannabe's that have more money than taste, like the God-Awful Cayenne.

A sad day for lambo, when they could have gone for a more wide-spreading more accesible sports car, they chose a chav chariot.

I guess Audi didn't want any competition for the R8, or for the high-end TT's.

[mrclav]

Twincam16 said:

mrclav said:

as has been said earlier in this thread sporty SUVs are not going anywhere so all the Luddites need to let it go

How does not liking this monstrosity make someone a Luddite? SUVs are practically anti-engineering in themselves thanks to them possessing the aerodynamic efficiency of the Grand Canyon. Also, re-using and re-using the same old platforms for everything is hardly groundbreaking is it?

From a technical point of view this is a big backwards step for Lamborghini.

Luddites by definition are afraid of change. The world is changing, particularly where it's wealth is concentrated and in order to stay viable Lamborghini is changing too.

It may a monstrosity to you (and a few pissed off people who don't like the concept of a Lambo SUV) but fortunately none of you define the paying customers that Lamborghini are aiming for. I really like it and I suspect there will be many others that do - you know, like those people who liked the Cayenne and made it one of the best selling Porsches in that company's history?

Please enlighten me as to how exactly this car is using the 'same old platforms [used for] for everything''? It will be using a platform which is also going to be used for the new Touareg, ie the Toureg that doesn't even exist yet! Also, going by your logic, if it was only about aerodynamic efficiency then ALL 4x4s are just as bad as this if not worse. Do you think a LandRover Defender is a monstrosity for the same reason? I can promise you it's aerodynamic efficiency is no better than the Urus.

I find it funny that people on here would call something like this a "chav chariot"; it's so laughably myopic. Does it not occur that the vast majority of the world simply has different (as in not better or worse, just different) taste to you!?

Edited by mrclav on Wednesday 25th April 16:01