Re: Lamborghini Urus: how and why

Re: Lamborghini Urus: how and why

Author
Discussion

vintageracer01

873 posts

174 months

Wednesday 2nd May 2012
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I do understand their business case...

BUT I wish they would rather have followed the road to built the ESTOQUE !!!
THIS is a real stunning Lamborghini! And very different form other sedans.

The Ursus is just as one would expect it from Lamborghini...
It is not stunning, and certainly not much different than other SUVs.
It is rather disappointing, really!

But if this is producing the profits to engineer and built the ESTOQUE, so be it.

carinaman

21,224 posts

171 months

Thursday 3rd May 2012
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Why would anyone want this when they could get a Nissan Juke R? smile

HighwayStar

4,216 posts

143 months

Thursday 3rd May 2012
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carinaman said:
Why would anyone want this when they could get a Nissan Juke R? smile
Maybe but the Juke R order book is going to be open for 4 weeks only!!! Not mass produced so what's your point? Urus are looking at 3000/year product. Juke R, 20? 30? 100? Then that's it.

veevee

1,455 posts

150 months

Thursday 3rd May 2012
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Vantagefan said:
Justices said:
Gadgeroonie said:
what is the demographics of the type of person that would buy one ?
- Rich
- Want a brutally powerful SUV
- Lambo customers who want a more than two seats
- Exclusivity
- Clients who don't want a typical Chelsea Tractor
Edited to remove repetition. I used to try and pad out my argument at school by repeating what I said too. wink
- Rich
- Want a big flashy car, the bigger and flashier the better.
- Lambo customers who want a more than two seats - No. Unless Lambo customer for reason above. Other cars fit the bill better.
- Exclusivity - See two above/see below.
- All of their acquaintances already have Ranges/Cayennes.

EFA

Cannot see a reason to buy this over a Range unless you want people to notice you.

That said, I do think there is a gap at the top of the market for super-premium SUVs now, I'm surprised there aren't some more V12s kicking about.



jackwootton

45 posts

143 months

Thursday 3rd May 2012
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I actually quite like the look of it, and I'd have one, unfortunately I could never afford
A) The Lambo
B) The insurance (Is it because I'm male?)

But yeah, it's actually decent for a first attempt at a 4x4/SUV. Looks a damn sight nicer than the Evoque

Talksteer

4,843 posts

232 months

Saturday 5th May 2012
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HighwayStar said:
Rather pointless SUV to sell to footballers and overseas millionaires wives. Very rarely do you see a Cayenne being "driven" and I'm sure this will be the chelsea tractor of choice for the super rich.
How often do you see most cars being "driven", all recent Lamborghinis for example are far to fast to use maximum potential performance on the road, step on the accelerator for 4-6 seconds and your topping 100mph, most will never see a track too.

Ultimately most fast cars spend most of their time making their owner fee good by having the capability to do something in theory, that goes for most of the cars pistonheaders own too.






Justices

3,681 posts

163 months

Sunday 6th May 2012
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Vantagefan said:
Edited to remove repetition. I used to try and pad out my argument at school by repeating what I said too. wink
Not argument to make, merely answering the question and repeating the two major reasons for the purchase. Those two reasons are perhaps the only ones that get the cheques, or suitcases full of cash in China, out.

I'd rather they do it this way to be honest. Mint it with the SUV then bring out the Quattroporte rival. The SUV would have to be very bad to flop as I think less is expected of it over a sedan/sports car which has to be VERY good. And SUV just need to be stable, fast, decent space, nice interior and doesn't have to look very good. The car has to be up to Ferrari 612 levels at the very least which I think takes a greater effort.

After seeing a few Aventadors in the wild within the last 24hrs.. they could make a tricycle and I wouldn't bat an eyelid. All would be forgiven. biggrin

robm3

4,927 posts

226 months

Friday 15th February 2013
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Everyone unanimously despised the Porsche Cayenne when it was launched too.

Now it's accepted and perhaps even slightly desired.

Plus it's made Porsche squillions...

LuS1fer

41,086 posts

244 months

Friday 15th February 2013
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robm3 said:
Everyone unanimously despised the Porsche Cayenne when it was launched too.

Now it's accepted and perhaps even slightly desired.

Plus it's made Porsche squillions...
Only the last one is true....amongst petrolheads anyway.

Speed addicted

5,561 posts

226 months

Friday 15th February 2013
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I like it, and given a reasonably huge lottery win there would be garage space for it.

Apart from the Cayenne turbo there isn't anything else to compare with something this fast.

Rangerover? Lacking the ballistic speed on offer here, they're quite common and I don't want to spend that much time in the dealer waiting for the thing to be fixed.

It's a feel good car, so what if it won't be spectacular off road. It's a 5 seater Lamborghini with a big boot that you can take up farm tracks or through city centers without bashing anything..
How many supercars get driven really hard regularly? That's their selling point, they're faster than normal cars but the large majority of them will never be used in anger.

As for the 'they should just build a big estate car' argument, they're not selling as well as SUVs. Sorry if this upsets you buy people want cars like this, and the company exist to make money.


Twincam16

27,646 posts

257 months

Friday 15th February 2013
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jackwootton said:
But yeah, it's actually decent for a first attempt at a 4x4/SUV. Looks a damn sight nicer than the Evoque
It's not their first attempt:



However, this was a Lamborghini through-and-through, not a cynically rebodied VW.

HighwayStar

4,216 posts

143 months

Friday 15th February 2013
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Twincam16 said:
jackwootton said:
But yeah, it's actually decent for a first attempt at a 4x4/SUV. Looks a damn sight nicer than the Evoque
It's not their first attempt:



However, this was a Lamborghini through-and-through, not a cynically rebodied VW.
Rebodied VW really shows the little depth of understanding you have. I'm no fan of SUV's of any kind but by your reckoning a Cayenne would also be just a cynical rebodied VW. Porsche begin with the platform and then do what they do with it. Lambo will take the same platform and adapt it for what they require.

PiB

1,195 posts

269 months

Thursday 26th September 2013
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So word is this thing is going into production.

I'm just a bit sad there is no legit dif locker or some other modern world state of the art electronic/hydraulic locker.

Nobody cares though . . .