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Bezza1969

654 posts

18 months

[news] 
Saturday 7th July 2012 quote quote all
Lotus should do this; Sign up Gordon Murray and instal him as chairman. Market his new T25 as a Lotus and then get him to build his proposed 1000kg super car and sell it for no more than £75K.

Ignore all the lotus haters who love to troll these forums.

Build a new Elise and with Gordons help strip 150KG out of the weight of the current one. Sell it at no more than £30K.


DJRC

20,094 posts

106 months

[news] 
Saturday 7th July 2012 quote quote all
bakerstreet said:
Biggriff said:
Dont have a problem with the cars, in actual fact I have been considering an Evora, but the simple fact is I dont want to buy a car from a potentially dying company. Its this uncertainty that will hold back potential buyers.
I don't think thats the only reason. Sit inside an Evora and sit inside a Porsche and I certainly think the Porsche is the nicer place to sit and I'm guesisng that others will aggree.

I do hope Lotus surveve and I am quite interested in the plug in hybrid. The hybrid porsche is creating a lot of interest, so I don't see whty the Evora shouldn't do the same smile
Never in a million bloody years!! Attrocious design inside the latest Boxster.

Trust me, the uncertain state of health of Lotus is accounting for a lot of its troubles right now! It certainly stopped me from giving them any money lately and I was a Lotus invite to Geneva.

NickGibbs

414 posts

101 months

[news] 
Saturday 7th July 2012 quote quote all
cathalm said:
Hold on Mr Gibbs, the fact is that Lotus stopped production for several months. During an acquisition Malaysian law states that investment funds must be frozen while due diligence takes place. During this period Lotus were unable to draw down committed funds necessary to continue production. This is a widely publicised fact. Pretty much every rival publication has reported this already (google is your friend).This is also the reason for the sudden drop off in sales. I find it extraordinary that you don't know this and then when you are called on it, you still don't bother to do your research.

When the mandated period was over, Lotus were able to draw down funds, pay suppliers and resume production which is where we are now.

I don't ask as a reader that you "help me out" by being unduly positive, I expect that if you are reporting on a subject that you do a modicum of research first. It's not about being positive or negative, it's about being accurate and professional. They don't give you international sales figures? Well the size of the overall order book and it's break down by model has already been revealed. Where is this in the story? It might have helped paint a more accurate picture.

I'm sorry but this is very poor and you open yourself up to criticism if you get the facts wrong so publicly.
Production wasn't halted. Under the Malaysian law normal trading is allowed to continue during the 'due diligence' period. No company would ever buy another if all production had to cease for three months. It was investment in the new models that was put on hold
Also, when I asked the question, why the dip in sales, they would have been quick to mention this as a reason. They didn't.

Here's an Evo article. http://www.evo.co.uk/news/evonews/279961/new_lotus...
They point out that production was reduced, but don't quote Bahar on that. I haven't heard of longer waiting periods on Lotuses (has anyone else?), which suggests that orders were being fulfilled as normal.






Ninjaboy

2,525 posts

120 months

[news] 
Saturday 7th July 2012 quote quote all
Lotus produce cars which appeal to keen drivers, it's becoming harder and harder in the modern fuel price, 40mph club and crap roads modern UK to be a car enthusiast thats what i think is happening at lotus.

I use my TF less and less now, i always think whats thet point i'm only going to get bounced about and stuck behing a mpv doing 35mph down the good roads.

trooperiziz

8,087 posts

122 months

[news] 
Saturday 7th July 2012 quote quote all
Big Six said:
It is not a mystery why Lotus sells no cars. I have said it before & I will say it again. No one in there write mind is going to pay 60k for a car with an engine that you can pick up from your local scrap yard for £50!

Look at Morgan. They are doing it correctly. In the bigger cars they use BMW engines. Morgan has waiting list measured in years!

Lotus is dead.
laugh

Wouldn't happen to be a BMW fanatic by any chance? biggrin

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Tuna

4,518 posts

154 months

[news] 
Saturday 7th July 2012 quote quote all
NickGibbs said:
Talking of two-thirds, that's the proportion of the article that was positive about Lotus. Your favourite writers aren't going to help you out with the final third. Only Lotus itself can do that and that means answering questions, even the difficult ones.
Really, at this stage, it's not about how positive you are, it's about how informative you are. We want to what state they're in.

Elsewhere, it's been commented that at Goodwood Lotus chose to concentrate on the cars they can currently sell, rather than future projects like the Esprit - so what about some thoughts on those cars, their pricing and what they're up against? Can you actually buy a GTE in the UK, and if so, what's the price? What's the deal with the convertible Evora - will that signal changes in the base model? Is the base model Elise a good deal, or out-performed by an MX-5 at 25% less price? What's their order book like, and what's the waiting list on the (much praised) Exige V6?

If Lotus weren't talking, why not have a chat with some of the dealers? They must have a view - and some more information - on what's been going on. Bahar's treatment of them was fairly controversial, and they've had to survive the first half of this year on a handful of sales. If people can't actually go somewhere and see, try and buy a Lotus, then that's a bigger issue for the future than past performance.

I think you've been unfortunate that your article was the straw that broke the camel's back. The Lotus situation is serious, they're an important part of the British motor industry and there are a lot of jobs at risk. Yet the coverage we've got over the last six months has been inconsistent, uninformative and credulous. Surely Pistonheads can do better - either with the backing of a big player in the British media, or as an independent commentator?

LuS1fer

28,863 posts

115 months

[news] 
Saturday 7th July 2012 quote quote all
Lotus need to swallow their pride and "do a Porsche". If it takes a cayenne to get profitable, they should do it - we've all heard the "If the Cayenne allows them to keep building the 911, I'm all for it" argument and the same should go here whether by joint ventures or whatever means.

I get fed up about the lightness and handling concept because in the world of car sales, nobody really gives a rat's ass. If a BMW M3 had a Lotus badge on it, it would sell in thousands because it''s a prestige badge looking for a mass-market car.

peter450

1,324 posts

103 months

[news] 
Saturday 7th July 2012 quote quote all
Bezza1969 said:
Lotus should do this; Sign up Gordon Murray and instal him as chairman. Market his new T25 as a Lotus and then get him to build his proposed 1000kg super car and sell it for no more than £75K.

Ignore all the lotus haters who love to troll these forums.

Build a new Elise and with Gordons help strip 150KG out of the weight of the current one. Sell it at no more than £30K.
Yep just what lotus need, there badge on the T25, have you actually seen pictures of it?

http://www.gordonmurraydesign.com/press-smiths-sch...

Edited by peter450 on Saturday 7th July 10:18

KDIcarmad

703 posts

21 months

[news] 
Saturday 7th July 2012 quote quote all
VxDuncan said:
Here's an idea - Use the lotus bonded chassis technology to build a smart roadster alternative. With a small (70-100hp) three pot or twin-air type engine and manual box. It could be one (if not the) most fuel efficient car on the market. Aim it at the rich teenage market - you know the ones with wealthy parents and want alternative to a corsa. If you could do it for say £15k if think it would sell well. Lotus had toyed with polycarbonate shells before, this plus a lightweight engine and smaller chassis might just get you into B1 vehicle class (under 550kg), where I believe further cost savings could be made. May be a way round the new EU regulations coming in for ESC, TPMS etc.
I understand that the Smart Roadster never made money and that was why they stop building them. Personal I think that was not the real reason, it was more that the cars were not improving Smart image, not helping to sell it other cars.

A three wheeler can give you all the above in a different way. The road tax would be the same as for a motorbike as would the insurance. Yes three wheeler's have a bad image, Morgan has over come this so could Lotus. It could also use a motorbike engine, which offers a lot, 4 wheeled production cars are band from use these, unless adapted to meet emission rules.

The car your putting forwards would be good. Getting it under 550kg into B1 would take a lot of work. I have read that Smart may be work on a new sports model. It could work and would sell, but needs a larger more committed dealership to reach the right people than Lotus has today.

peter450

1,324 posts

103 months

[news] 
Saturday 7th July 2012 quote quote all
Hardly anyone buys so called lightweight sports cars, the Elise was the biggest seller in that market and it sells in a fraction of the volumes of cars like the Boxter, Z4 etc, so how people are saying that this concept is going to save the company i dont know

There more likely to save the company building SUV's, than they are with all these sub 600kg lightweights being suggested

MX7

6,724 posts

44 months

[news] 
Saturday 7th July 2012 quote quote all
peter450 said:
There more likely to save the company building SUV's, than they are with all these sub 600kg lightweights being suggested
I think it's interesting how there seems to be very little agreement regarding what Lotus should do.

I agree with you about the light weight aspect. I don't believe that a company the size of Lotus can use that as a USP in the same way that they used to be able to. They do need a new direction, and developing new cars to take on the big boys is only going to end in tears, regardless of whether they are SUVs, MX-5s or 4-door supercars.

One company that seem to be held in very high regard, and I presume turns a profit, is RUF. Work with another company, take a few dozen cars, and turn them into something really special. It's not too far removed from what they have done in the past, and it probably wouldn't cost so much that it jeopardises the company.

It's not ideal, but Lotus seems to change quite frequently.

cathalm

569 posts

114 months

[news] 
Saturday 7th July 2012 quote quote all
NickGibbs said:
I refuse to acknowledge any error whatsoever and will stick my fingers in my ears and shout la la la until the band man goes away
Ridiculous. Don't believe the CEO folks, believe the journo with an agenda. I can't bothered to do a simple search and post perhaps 20 sources about production stoppages or slowing to a trickle or suppliers not being paid. Any reader can do this themselves as can you. You could perhaps call a dealer, any dealer and ask them( but you won't), you might want to see how much new stock the dealers have received over this period ( but you won't ). This is not a hard thing to confirm, (even the staff at Goodwood would have told you) but you won't because you only want to avoid admitting error.

Nice job ignoring the other points too. I give up, I'll not post again since you've made your position, and attitudes very clear.

HBFS

667 posts

61 months

[news] 
Saturday 7th July 2012 quote quote all
I loved how much of a presence they had at Goodwod - ie quite large. But I can't get my head around the presence they had for only shifting 82 new cars in the UK. Seems bizarre to me!

marshalla

8,125 posts

71 months

[news] 
Saturday 7th July 2012 quote quote all
HBFS said:
I loved how much of a presence they had at Goodwod - ie quite large. But I can't get my head around the presence they had for only shifting 82 new cars in the UK. Seems bizarre to me!
They took up a lot of space, but didn't actually have that many cars on it.

Kolbenkopp

448 posts

21 months

[news] 
Saturday 7th July 2012 quote quote all
KDIcarmad said:
I understand that the Smart Roadster never made money and that was why they stop building them. Personal I think that was not the real reason, it was more that the cars were not improving Smart image, not helping to sell it other cars.
Not sure either, Smart was hugely loss making back then, along with the Roadster they also ditched the 44 and concentrated on the 42. Problem with the Roadster IMO:

- Priced to high compared to the MX5
- Quality problems. People did not expect that coming from a Daimler product
- Residuals pretty bad. People did not expect that either, the 42 was holding value very nicely
- Only real USP was fuel economy, but fuel was still pretty cheap back then so that did not matter really

Despite that, they did sell 43.000 in the brief time they made them. Now its a pretty nice little used machine if you can find a good one and come to terms with the box.

Is this a way out for Lotus though, as much as I would *love* to see them make such a car?

IMVHO it would need to be:

- Priced 25k tops
- Keep double wishbone setup or otherwise achieve outstanding handling
- Sub 7s 0-60 (not that I mind but it will be compared to the current hot hatches)
- Excellent MPG
- Be more user friendly wrt to body work (PC or some other material more robust than GRP).

The current 1.6 Elise would almost do, although less weight + smaller engine (125 HP Ford Ecoboost?) would be preferable. I just think they can't make them cheap enough with the current production setup / design / in-house production depth.

Could a F/R layout be cheaper? What about getting the original Elan's plans out of the archives and do a modern take on that? FIAT, BMW, Alfa etc. are doing quite well getting some inspiration from the past.

I just hope they will be around for a long time. If I had the funds I'd now be waiting impatiently for the delivery of a nice no frills Elise S...

Herman Toothrot

4,932 posts

68 months

[news] 
Saturday 7th July 2012 quote quote all
marshalla said:
They took up a lot of space, but didn't actually have that many cars on it.
I liked the Lotus stand. As it had so little on it the cars really were easy to see from every angle and individually.

I have no idea what Lotus should do but something that would be nice for the enthusiast would be drop the price of the Elise - make it even more basic, make it a trackday car you can use if you are dedicated everyday.

I loved my VX220 it was simple, I think it (the 2.2) was the best of any of the Elise platform cars except for the ABS ECU. When you live with one though it makes you wonder where any of the cost was, silly low volume bits were horribly expensive I.e. the lights but if you want to drop the price just use some off a mass market car. Development costs money of course but as has been repeatedly pointed out the Elise platform is now very old in the scheme of things.

900T-R

18,673 posts

127 months

[news] 
Saturday 7th July 2012 quote quote all
Kolbenkopp said:
Not sure either, Smart was hugely loss making back then, along with the Roadster they also ditched the 44 and concentrated on the 42. Problem with the Roadster IMO:

- Priced to high compared to the MX5
- Quality problems. People did not expect that coming from a Daimler product
- Residuals pretty bad. People did not expect that either, the 42 was holding value very nicely
- Only real USP was fuel economy, but fuel was still pretty cheap back then so that did not matter really
I think the major problem with the Roadster was that it was originally pitched way too high in the market - almost Cooper S money for an 81 bhp car. Later they introduced an 'affordable' version on steelies and with 61 hp, which was priced about what the original car should have been. Then they dumped the last ones for the price of a reasonably equipped Fiesta...
They did the same with the Forfour - albeit this was more unforgivable even, as they asked premium car money for something that wasn't remotely 'premium' - basically a Mitsu Colt with some plastic body panels. Had they introduced the car at the sort of prices that they ended up selling it for, the Forfour would have had half a chance in the marketplace... Whoever manned the marketing department at Smart at the time must have been on some pretty strong stuff smokin

Tuna

4,518 posts

154 months

[news] 
Saturday 7th July 2012 quote quote all
MX7 said:
I think it's interesting how there seems to be very little agreement regarding what Lotus should do.
That's mainly because Lotus have covered enough ground over the years to offer all things to all people. Do you believe in the 'Seven era lotus - bare metal and spit? Or maybe the classic Elan era - lightweight and classic motoring? Or the Esprit - high end and prestige sportcars? Or the Elise - precise track toy and roadster?

Add in those who would rather drive a Porsche, BMW, or Ariel or pay MX-5 prices, and you get a dozen different opinions about where Lotus should go. Most of them ignore the realities of what the company is capable of and best suited to doing.

crusty cobb

33 posts

79 months

[news] 
Saturday 7th July 2012 quote quote all
kambites said:
They do sell cars outside the UK (no idea how many, though).
goes to show how f****d up the uk is . at least there is not a hose pipe ban

pycraft

54 posts

54 months

[news] 
Saturday 7th July 2012 quote quote all
Tuna said:
That's mainly because Lotus have covered enough ground over the years to offer all things to all people. Do you believe in the 'Seven era lotus - bare metal and spit? Or maybe the classic Elan era - lightweight and classic motoring? Or the Esprit - high end and prestige sportcars? Or the Elise - precise track toy and roadster?

Add in those who would rather drive a Porsche, BMW, or Ariel or pay MX-5 prices, and you get a dozen different opinions about where Lotus should go. Most of them ignore the realities of what the company is capable of and best suited to doing.
That last point is most important. Saying they could take on Mazda is insane unless they could match Mazda's production facilities and cost base - which might mean manufacturing in Malaysia, which would have various people up in arms.

They are frequently quoted as having 1300 employees. Ferrari have about double that, including I assume the F1 department. In employee terms, Porsche employ TEN TIMES as many as Lotus. So in scale terms they are much closer to Ferrari, and in terms of car production that model is far more logical; perhaps not necessarily identical, but they need the same kind of markup if they sell the same number of cars. They simply can't match BMW or Porsche for manufacturing capacity. Lotus probably need to sell twice as many cars as they do (did?) but not the orders of magnitude these companies represent.

At the other end, Pagani employ 55. Ariel employ 7. Whilst the actual number of people employed in these enterprises is much larger than that (what was that story about AMG employing more people on Pagani engines than PAgani employ full stop), these do not represent any kind of viable business model for Lotus.

From this perpective, Bahar's plan of taking Lotus upmarket is valid, provided the product can match the price tag. The Exige S is well recieved, the convertible version (will they produce this?) is beautifully trimmed. The margins on the Elise are too low, and I suspect the Exige probably costs the same as the Elise to build. They could start their model range there and go upwards but they need the investment to address the problems that prevent them reaching a wider audience. A couple of loops does not a cup holder make. I hate golf and the idea of the sports car as trinket to fat middle aged golfer, but if the guys with the cheque books want to put two golf bags in the boot, then that's what is required. In the second decade of the 21st century, the Elise roof should not exist, or there should be a powered version if people want that. Colin Chapman might not have been happy, but then he was a much better engineer than he was a businessman.

I think that the Bahar 5-car lineup made sense, just not as the radical departure he described. The "new Elise" is the Exige S. The "New Elan" is the Evora. The new Esprit is close to delivery. All that was needed above that was a 2-door and 4-door platform-sharing variant when the other lines were bedded in.

In terms of Lotus now, I cna't imagine why they keep missing open goals. There was a load of press about 18 months ago along the lines of "don't buy an Evora, there's a facelift coming". The facelift was the GTE, but since the GTE nose looks much better than the standard Evora front, why not just roll it out across the range anyway?!
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