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Thursday 23rd August 2012

How to start a motor show

Enterprising Wilmslow car nut sees potential for local motor show ... and makes it happen!



Geneva, New York, Paris ... Wilmslow. The Cheshire town isn't generally associated with the motor shows and salons of the world, but a local print shop owner has other ideas and is planning a luxury and supercar show in the town centre for next month.

Steve Kennedy was taking a look at the town centre at the end of a market day when he was struck by an idea. "Back in February I took a good long look at our town's pedestrianised street, Grove Street, and realised ... cars would work, literally a linear open air motor show," he says.

F1 display car made available for show
F1 display car made available for show
Cheshire is full of supercars and footballers, after all - why not put the various local high-end car dealers to good use? The non-profit show's objective would be to generate footfall into the town, get people into local shops and cafes and give local car dealers a combined showcase for their cars. Mary Portas would be proud.

Kennedy put together a small project team comprising himself and a few friends involved in Wilmslow's market and local businesses.

"I spent a couple of months working on it, got our first sponsor on board and realised this was possible," he says.

With the Etihad airline recruited as a title sponsor and an offer of its F1 showcar as a centrepiece things were falling into place. Following some careful maths, funding has been taken care of and the inaugural Wilmslow Motor Show will take place on Saturday September 22.

Around 30 cars will be positioned along and around Grove Street and the day before 20 supercar owners will attend a track day and, with luck, all 20 will make it unscathed to the show too. A Lamborghini Aventador and Aston Martin have been made available for passenger rides around the town for charity. Marques to be included in the show include Aston Martin, Lamborghini, Rolls Royce, McLaren and Ferrari/Maserati.

Kennedy tells us that if this year is received well there are plans to make it an annual event. Whilst Wilmslow is unlikely to become the new Geneva, it hopefully goes to show that a few enthusiastic people saying "why not...?" can grow into something significant.

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Anubis

Original Poster:

543 posts

48 months

[news] 
Thursday 23rd August 2012 quote quote all
Fantastic and well done. smile

Ryvita

119 posts

79 months

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Thursday 23rd August 2012 quote quote all
Feel good grass roots story of the month? Enthusiast led - check. Not for profit - check. Involving local businesses and people - check. Absolutely top marks, well done for getting out there and making it happen!

Coldfuse

199 posts

63 months

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Thursday 23rd August 2012 quote quote all
Nice story, will be great for the town, this is what the UK as a whole needs! More interesting people to do more interesting things!

DanDC5

6,927 posts

36 months

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Thursday 23rd August 2012 quote quote all
Might have a journey up there to be honest and I'm guessing the track day before hand is at Oulton so might pop up there aswell biggrin sounds like it'll be pretty good.

HorneyMX5

876 posts

19 months

[news] 
Thursday 23rd August 2012 quote quote all
Wilmslow is expensive car nirvana. I went up to visit my brother in law a couple of weeks ago and in a 1 hour walk through the town centre I spotted:

1 x Lambo
1 x Aston DB4
Lots x Astons (Dealership)
3 x Caymans
2 x 911s
1 x Bentley
2 x RR Phantoms
2 x Ferraris
1 X R8
Plus a large number of high end Audis, mecrs, bmws etc.
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fatboy18

8,535 posts

80 months

[news] 
Thursday 23rd August 2012 quote quote all
Where's Wilmslow? Is that north of the River Thames?












On a serious note, Good luck with the show thumbup

sunsurfer

211 posts

50 months

[news] 
Thursday 23rd August 2012 quote quote all
HorneyMX5 said:
Wilmslow is expensive car nirvana. I went up to visit my brother in law a couple of weeks ago and in a 1 hour walk through the town centre I spotted:

1 x Lambo
1 x Aston DB4
Lots x Astons (Dealership)
3 x Caymans
2 x 911s
1 x Bentley
2 x RR Phantoms
2 x Ferraris
1 X R8
Plus a large number of high end Audis, mecrs, bmws etc.
You missed the McLaren dealership ;-) I wonder if we get to see the convertible on September 22nd?

Flat6

410 posts

124 months

[news] 
Thursday 23rd August 2012 quote quote all
Great, and on my doorstep! Looking forward to it smile

tobiah

44 posts

34 months

[news] 
Thursday 23rd August 2012 quote quote all
Ah this is a great idea!

I am working on the 22nd though frown It's so close to me too frown Rubbish!

Paul O

614 posts

52 months

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Thursday 23rd August 2012 quote quote all
I co-ran a similar event last month in Sheffield City Centre, called Supercars in the City. It was a big success and raised nearly £3,000 for charity.

I personally think that events like this are great news and help to bring people back to our town and city centres. Good luck to these guys - it is a lot of effort, but hugely worthwhile. smile

Edited by Paul O on Thursday 23 August 10:12

j911

10 posts

32 months

[news] 
Thursday 23rd August 2012 quote quote all
sunsurfer said:
HorneyMX5 said:
Wilmslow is expensive car nirvana. I went up to visit my brother in law a couple of weeks ago and in a 1 hour walk through the town centre I spotted:

1 x Lambo
1 x Aston DB4
Lots x Astons (Dealership)
3 x Caymans
2 x 911s
1 x Bentley
2 x RR Phantoms
2 x Ferraris
1 X R8
Plus a large number of high end Audis, mecrs, bmws etc.
You missed the McLaren dealership ;-) I wonder if we get to see the convertible on September 22nd?
McLaren is in Knutsford not Wilmslow wink

pagani1

466 posts

71 months

[news] 
Thursday 23rd August 2012 quote quote all
Well Done for cheering up the town. Anyone fancy trying it in Chichester as we have Jaguar, Aston Martin and lots of classic car dealers in the area?

Fartgalen

4,386 posts

76 months

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Thursday 23rd August 2012 quote quote all
"generate footfall"....laugh
lovely marketing, business blurb. smile

chrisironside

117 posts

31 months

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Thursday 23rd August 2012 quote quote all
Sounds great, and seems like because it's low-key it would be better suited to car enthusiasts than press etc.
The supercar passenger rides and track day are also a nice touch.

I'd like to see one of these in Aberdeen where we seem to have examples of most supercars (e.g. Veyron, Zonda F, Koenigsegg CCX, Ferrari F40, Ferrari F50, Enzo, McLaren F1 GTR etc).

ARAF

11,568 posts

92 months

[news] 
Thursday 23rd August 2012 quote quote all
Who needs Mary Portas, when you have a Steve Kennedy?

Cracking idea, and credit should also go to the local council for letting it happen. cool

ewenm

24,461 posts

114 months

[news] 
Thursday 23rd August 2012 quote quote all
pagani1 said:
Well Done for cheering up the town. Anyone fancy trying it in Chichester as we have Jaguar, Aston Martin and lots of classic car dealers in the area?
You could... wink

chrisironside said:
Sounds great, and seems like because it's low-key it would be better suited to car enthusiasts than press etc.
The supercar passenger rides and track day are also a nice touch.

I'd like to see one of these in Aberdeen where we seem to have examples of most supercars (e.g. Veyron, Zonda F, Koenigsegg CCX, Ferrari F40, Ferrari F50, Enzo, McLaren F1 GTR etc).
You could... wink

dandarez

4,476 posts

152 months

[news] 
Thursday 23rd August 2012 quote quote all
Have to go a long way to catch the 'Witney Motor Show' (yes, that's Cameron Town).
Been going annually since 1966!
(organised by the Witney Motor Club, their magazine was called 'Slipstream', still is I think?)

In the 70s and 80s it was a really superb evening show, held in the large playing fields of Wood Green School in Witney (wonders... if they still have any playing fields now?), then for some reason it ended and was moved to another large grassed area in another part of Witney. It still attracts but is imo nothing like it used to be.

Attracted cars and vehicles from all over Oxfordshire and beyond in those bygone years. You could see everything from the run-of-the-mill daily to modifieds, all sorts of marques from Astons to Ginettas to VWs, to the exotic even to F1 cars.


JJ 170

213 posts

86 months

[news] 
Thursday 23rd August 2012 quote quote all
sorry mate, don't go norf of a river.

fatboy18 said:
Where's Wilmslow? Is that north of the River Thames?












On a serious note, Good luck with the show thumbup

V8 FOU

727 posts

16 months

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Thursday 23rd August 2012 quote quote all
Steve Kennedy, the new Wilmslow Boy. brilliant!










You have to be cultured/old to appreciate that one

chris_crossley

1,093 posts

152 months

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Thursday 23rd August 2012 quote quote all
Mines been going for nearly 10years; everything done by me. Not forgetting all the people who help park the cars. Run just to cover costs and attracts 350+ sports cars
Can I have a front page story on pistonheads smile

www.carsinthepark.org.uk
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