RE: Aston and Mercedes are officially cool

RE: Aston and Mercedes are officially cool

Author
Discussion

RudeDog

1,652 posts

174 months

Tuesday 25th September 2012
quotequote all
Any "Cool" list that has Apple at the top is just a "Chav" list.

HighwayStar

4,248 posts

144 months

Tuesday 25th September 2012
quotequote all
RudeDog said:
Any "Cool" list that has Apple at the top is just a "Chav" list.
Why, out of curiosity?

RudeDog

1,652 posts

174 months

Tuesday 25th September 2012
quotequote all
HighwayStar said:
RudeDog said:
Any "Cool" list that has Apple at the top is just a "Chav" list.
Why, out of curiosity?
Its all over the news

HighwayStar

4,248 posts

144 months

Tuesday 25th September 2012
quotequote all
RudeDog said:
HighwayStar said:
RudeDog said:
Any "Cool" list that has Apple at the top is just a "Chav" list.
Why, out of curiosity?
Its all over the news
That's it!!! It's all over the news... One article of a bloke spouting opinion. Oh dear. I notice you've had a few Imprezas, a well known chav chariot but I don't think it is and I doubt you are.
You know why? BECAUSE I HAVE A MIND OF MY OWN!
I don't read an article and just adopt what I've read. I guess some people need to be spoon feed what to think.

DeltaEvo2

869 posts

192 months

Wednesday 26th September 2012
quotequote all
Apple cool?

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA! smile

kwak

210 posts

152 months

Wednesday 26th September 2012
quotequote all
RINGMEISTER said:
Utterly pointless, surely people buy a product based mainly on its capabilities and not how cool something is perceived to be by some pompus pr**k
Oooh, you have so much still to learn about modern society. The percieved coolness is basically the first consideration when most people buy something nowadays.

HighwayStar

4,248 posts

144 months

Wednesday 26th September 2012
quotequote all
DeltaEvo2 said:
Apple cool?

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA! smile
My, what a well thought out and crafted contribution... wink
But I can jest too rofl

Twincam16

27,646 posts

258 months

Wednesday 26th September 2012
quotequote all
kwak said:
RINGMEISTER said:
Utterly pointless, surely people buy a product based mainly on its capabilities and not how cool something is perceived to be by some pompus pr**k
Oooh, you have so much still to learn about modern society. The percieved coolness is basically the first consideration when most people buy something nowadays.
I'm told that a lot, mainly by people in marketing who'd like it if everyone thought like that.

MycroftWard

5,983 posts

213 months

Wednesday 26th September 2012
quotequote all
I think Apple were cool perhaps a couple of years ago when they were seen as some sort of alternative choice, now they're very much the mainstream and you can feel the backlash.

Image aside, I do think they make very well designed products, the other half has an ipad and it's a nice bit of kit for sure. I'm more cool though, with my cheap Android running Arnova. biggrin


bakerstreet

4,761 posts

165 months

Wednesday 26th September 2012
quotequote all
melvster said:
Load of tripe, how is Nike a cool brand.
For its purpose, Nike make excellent sports ware. I've tried Adidas and a few others and I keep going back to the Nike Dry-Fit stuff. Also some of their trainers look pretty cool smile

mikebrownhill

122 posts

198 months

Wednesday 26th September 2012
quotequote all
I always thought it was certain people who were considered 'Cool' in the first instance, and then products that were used by such cool people became cool by association - e.g Steve McQueen was/is cool and then his Heuer Monaco watch became cool too; James Bond (as a cool character rather than person) used an Omega (Seamaster was it?) watch and they then became cool by association.

Having a list of brands (as opposed to products - not all products within a brand can be cool surely) with no association to a cool person misses the point doesn't it? don't we humans aspire to 'Coolness' by aping people that we consider are cool, and the products that they use are just part of the show.

vixen1700

22,859 posts

270 months

Wednesday 26th September 2012
quotequote all
EdM said:
actually to be honest I got a bit lost after the Facel Vega..which is a truly splendid thing of beauty...but the rest simply sound cool (with the exception of Gordon Keeble who sounds like a poor chap bullied at school...remember trying to sell display advertising in the early '90's to a dealer in SW London and visiting the garage only to 'forget' why I was there losing myself over his stock of immaculate Facel Vegas..


Monteverdi 375



Iso Grifo



Gorden Keeble

All cooler than a really cool thing. smile


Was that garage Nigel Cooper's, as they were one of the best known Facel restorers around the '80s/90s?

andyps

7,817 posts

282 months

Wednesday 26th September 2012
quotequote all
Twincam16 said:
kwak said:
RINGMEISTER said:
Utterly pointless, surely people buy a product based mainly on its capabilities and not how cool something is perceived to be by some pompus pr**k
Oooh, you have so much still to learn about modern society. The percieved coolness is basically the first consideration when most people buy something nowadays.
I'm told that a lot, mainly by people in marketing who'd like it if everyone thought like that.
Those will be the marketing people who have researched and found out how people actually behave.

Having said that, I would really like to know what the reactions of the general population (whatever that is) is to being told that Apple are the coolest brand - I really don't know what impact that has on purchase behaviour. My own thought is that those who previously thought it a cool brand and therefore would buy into it anyway have their feelings enhanced and continue to purchase, those who thought the opposite can console themselves that they are right not to buy into anything cool anyway.

71tuscan

138 posts

182 months

Wednesday 26th September 2012
quotequote all
EdM said:
vixen1700 said:
LewisR said:
If I had squillions of pounds to spend on a cool car, it'd be a Facel Vega, Monteverdi, Iso Grifo or Gordon Keeble.
Absolutely. smile
ditto
Amen.

71tuscan

138 posts

182 months

Wednesday 26th September 2012
quotequote all
anonymous said:
[redacted]
Couldn't agree more.
And that's exactly why Aston is not as cool as they claim.
They are pushing things too hard.
The fact they made the DB9-Virage-Vanquish line-up, proves they want the last drop of market potential, which is definitely uncool.

LewisR

678 posts

215 months

Wednesday 26th September 2012
quotequote all
vixen1700 said:
EdM said:
actually to be honest I got a bit lost after the Facel Vega..which is a truly splendid thing of beauty...but the rest simply sound cool (with the exception of Gordon Keeble who sounds like a poor chap bullied at school...remember trying to sell display advertising in the early '90's to a dealer in SW London and visiting the garage only to 'forget' why I was there losing myself over his stock of immaculate Facel Vegas..


Monteverdi 375



Iso Grifo



Gorden Keeble

All cooler than a really cool thing. smile


Was that garage Nigel Cooper's, as they were one of the best known Facel restorers around the '80s/90s?
Nice to see that I'm agreed with on this one ! :-)

Here's another cooer than cool car. Back in the day I think it cost twice to three times the price of an E-Type Jag. Often mistaken for an Interceptor, they key is in the two grills in the front wings.

The Jensen FF



Edited by LewisR on Wednesday 26th September 12:13

RudeDog

1,652 posts

174 months

Wednesday 26th September 2012
quotequote all
HighwayStar said:
That's it!!! It's all over the news... One article of a bloke spouting opinion. Oh dear. I notice you've had a few Imprezas, a well known chav chariot but I don't think it is and I doubt you are.
You know why? BECAUSE I HAVE A MIND OF MY OWN!
I don't read an article and just adopt what I've read. I guess some people need to be spoon feed what to think.
I agree about the Impreza's, they are very Chav now. I had mine in '97 and '98 though when nobody had heard of them and Chav's didn't exist. I wouldn't touch one with a barge pole now!

Apple are "Chav" because they are the modern day accessory that "Plebs" (can't resist that pop reference wink) aspire to own.

Twincam16

27,646 posts

258 months

Wednesday 26th September 2012
quotequote all
andyps said:
Those will be the marketing people who have researched and found out how people actually behave.
Oh come on! Marketing people haven't done that since they realised that human beings are just far too varied and unpredictable in responding to their surveys. If surveys are done the control groups are minute (look at the ones referred to on TV adverts - miniscule numbers described as representing the entire population) and targeted to get just the right result. Nowadays with outchurnings like this, marketing people act like Machiavellian string-pullers, trying to form peoples opinions instead.

I used to work in marketing and I know several people who still do. The contempt shown for the man in the street is staggering and the unsupported (albeit stupidly forcefully-delivered) statements made in planning meetings beginning with 'what people want is...' are routine. By all rights the very sector should be redundant in an era of mass information access where everything can be independently reviewed, but for some reason electronic dependancy seems to have bred a generation of sheeple who do whatever the shiny people on the shiny screens tell them.

HighwayStar

4,248 posts

144 months

Wednesday 26th September 2012
quotequote all
RudeDog said:
HighwayStar said:
That's it!!! It's all over the news... One article of a bloke spouting opinion. Oh dear. I notice you've had a few Imprezas, a well known chav chariot but I don't think it is and I doubt you are.
You know why? BECAUSE I HAVE A MIND OF MY OWN!
I don't read an article and just adopt what I've read. I guess some people need to be spoon feed what to think.
I agree about the Impreza's, they are very Chav now. I had mine in '97 and '98 though when nobody had heard of them and Chav's didn't exist. I wouldn't touch one with a barge pole now!

Apple are "Chav" because they are the modern day accessory that "Plebs" (can't resist that pop reference wink) aspire to own.
Hm... Ok, I disagree... Just because a product is very popular and desired by many doesn't automatically make it chavy. Especially if the product happens to be acknowledged globally as exceptionally good. I can understand not buy a product because you don't want to follow the masses.
Anyway, something more intrigues me. Why do you even care what someone else buys, spends there money, whether it's chavy or not, you don't even know anything about the person?
I look at your car ownership history, there are cars there I wouldn't buy but I don't car. You're a Boxster driver, could be nice guy, an IT professional, estate agent, dentist, flash stockbroker, grossly overpaid thieving banker. But I don't know and I don't car... I don't judge a product by who buys it or the person by what they buy. I take things as I find them.

Maldini35

2,913 posts

188 months

Wednesday 26th September 2012
quotequote all
Twincam16 said:
andyps said:
Those will be the marketing people who have researched and found out how people actually behave.
Oh come on! Marketing people haven't done that since they realised that human beings are just far too varied and unpredictable in responding to their surveys. If surveys are done the control groups are minute (look at the ones referred to on TV adverts - miniscule numbers described as representing the entire population) and targeted to get just the right result. Nowadays with outchurnings like this, marketing people act like Machiavellian string-pullers, trying to form peoples opinions instead.

I used to work in marketing and I know several people who still do. The contempt shown for the man in the street is staggering and the unsupported (albeit stupidly forcefully-delivered) statements made in planning meetings beginning with 'what people want is...' are routine. By all rights the very sector should be redundant in an era of mass information access where everything can be independently reviewed, but for some reason electronic dependancy seems to have bred a generation of sheeple who do whatever the shiny people on the shiny screens tell them.

This ridiculous 'cool' survey is the product of a small company who conduct an entirely unscientific 'study' (asking people on the street one afternoon probably - their methods are never questiuoned) and then try and sell their results to desperate PR / marketing departments.

Pay up £12k and any company would be listed into the top 20.

Once they have made a few quid they punt out their final list to lazy journalists as an easy space-filler / psuedo news story.

It's really not worth discussing.