RE: Aston and Mercedes are officially cool

RE: Aston and Mercedes are officially cool

Author
Discussion

gofasterrosssco

1,235 posts

235 months

Tuesday 25th September 2012
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If you have to appear on a 'cool list' created by marketing types, your brand automatically loose cool points...

900T-R

20,404 posts

256 months

Tuesday 25th September 2012
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Please remind me, what innovative and cool products did Sony make over the past decade or so? Apart from the Playstation, they pretty much marginalised themselves in every sector of the consumer electronics market - a far cry from the 1970s and 80s...

sgq89

93 posts

142 months

Tuesday 25th September 2012
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Aston Martin is cool, however I would argue that Maserati is the coolest car brand. I expect plenty to disagree, but Maserati would certainly be my vote! (with Porsche 911 being the least cool)

Also, the shout about Riva being the coolest, great shout, I'd have to agree. You would have to be a terrible specimen of a human to not look cool on one of those

Edited by sgq89 on Tuesday 25th September 14:45

mark3man

244 posts

210 months

Tuesday 25th September 2012
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Agent Orange said:
Aston Martin not as cool as YouTube... biggrin



The more I hear the word "cool" the more crass it becomes.
+1

Leins

9,415 posts

147 months

Tuesday 25th September 2012
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leemanning said:
By the way, Niko is actually Nikon

Think it was a typo!
Good spot that man! smile Damn, was hoping that was really going to turn out to be cool

Captain Muppet

8,540 posts

264 months

Tuesday 25th September 2012
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iggysport said:
How the hell is BBC I-player cool????
Spell it with a lower case "i" and it's like Apple made it.

Hence it is cool, but only people who work in marketing. If they count as people.

Stuart

11,635 posts

250 months

Tuesday 25th September 2012
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Maldini35 said:
Don't believe the hype.
Most brands PAY to be listed in this survey.

Spintastic
I thought that was Superbrands?

BelfastBoy

779 posts

159 months

Tuesday 25th September 2012
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Surely even referring to something as 'cool' is itself terminally tragic and passe?! Also, any list with input from Plan B deserves nothing but scorn - man who's so 'street' that he stars in a pointless Sweeney remake, when he's not whoring himself out to advertisers!

Stuart

11,635 posts

250 months

Tuesday 25th September 2012
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matc said:
jdw1234 said:
After much thought I think #1 should be Riva (part of the Ferretti group).
This.

Pretty much anyone would fail to look 'cool' mooring up anywhere in a Riva.
There are some vehicles where I think you could turn up with two heads and your features all out of cock, and still shag anything which moved.

One is a Riva at Villa D'Este, the other is a Spitfire (the flying one) at Goodwood.

HighwayStar

4,215 posts

143 months

Tuesday 25th September 2012
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Rawwr said:
I don't understand any of this.
You're obviously not cool then laugh

2 Wycked

2,335 posts

230 months

Tuesday 25th September 2012
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fwaggie said:
My #1 would be Breitling
Breitling are not cool, they are producers of overpriced crap.

Having said that, I guess that is what's considered 'cool' these days; gone are the days of understated quality being 'cool'. Next time, if indeed ever, you consider purchasing a Breitling then take a swift left turn and look at the Patek Philippe range.

darth_pies

693 posts

216 months

Tuesday 25th September 2012
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Stuart said:
I thought that was Superbrands?
Don't think this one is so transparently a paid-for marketing tool as Superbrands. Don't know the methodology but expect you'd find it to be structured strongly in favour of industry darlings like Apple. Aston Martin's continued presence in these lists suggests the influence of male senior marketeers aged 35+.....

PJ S

10,842 posts

226 months

Tuesday 25th September 2012
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fwaggie said:
#2 DARPA (they make cool things that fly and go bang!)
So fireworks then!?

Prof Prolapse

16,160 posts

189 months

Tuesday 25th September 2012
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melvster said:
Load of tripe, how is Nike a cool brand.
Has the owner of those trainers put a baseball cap on his penis?

Limpet

6,292 posts

160 months

Tuesday 25th September 2012
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Apple no 1? Really?

Rawwr

22,722 posts

233 months

Tuesday 25th September 2012
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Stuart said:
all out of cock, and still shag anything
I don't know why but that little chunk there made me snigger.

Captain Muppet

8,540 posts

264 months

Tuesday 25th September 2012
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2 Wycked said:
fwaggie said:
My #1 would be Breitling
Breitling are not cool, they are producers of overpriced crap.

Having said that, I guess that is what's considered 'cool' these days; gone are the days of understated quality being 'cool'. Next time, if indeed ever, you consider purchasing a Breitling then take a swift left turn and look at the Patek PhilippeCasio range.
Edited to emphasise "understated" and "quality"*, while also not ignoring "overpriced".

Watches are for telling time, good watches are for telling time really well, anything more than that is jewelery or marketing.

* clearly I'm using the word "quality" here with regard to engineering, rather than as an indicator of how excellent the jewelery or marketing is.

LewisR

678 posts

214 months

Tuesday 25th September 2012
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I don't agree with many of these brands being cool.

Apple - losing coolness with every new OS release. I still hate Windows though.

Bang & Olufsen - Come on! 70% of the cost is making it do fancy stuff like doors opening. Surely it'd have to be Quad or Linn etc. for sound quality above anything else.

Häagen-Dazs - The name was made up by some Americans so that it sounded European (e.g. Norwegian, Danish etc.) but the letter order doesn't fit with any single language. i.e. in no language is "ä" followed by "a".


If I had squillions of pounds to spend on a cool car, it'd be a Facel Vega, Monteverdi, Iso Grifo or Gordon Keeble.

Edited by LewisR on Wednesday 26th September 10:15

andyps

7,817 posts

281 months

Tuesday 25th September 2012
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I am not sure how you can ever define "cool" as once it is defined and worked towards the object concerned almost certainly fails to be cool simply for trying too hard. Aston are in danger of trying too hard with things like the Power, Beauty, Soul stuff but I do agree with the James May comment that if you have blocked someone in in a pub car park and someone asks who owns the Aston people would be impressed when you stood up to go and move it in a way which other cars would not do (Maserati probably having a similar effect, however).

I am not sure that Apple are still cool, I have certainly seen research that indicates that younger people do not see products like the iPhone as cool because they tend to be purchased and used by older people and anything used by olds is not cool (there is a great moment in a Samsung GS3 ad mocking Apple for this).

But how can an ice cream brand be compared to a video hosting site and a car manufacturer? It seems to make the list pretty irrelevant.

DaveX

67 posts

185 months

Tuesday 25th September 2012
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Everything on that list is now uncool anayway, that is the rule of cool...if the masses think it's cool, then it isn't anymore