RE: Aston and Mercedes are officially cool
Discussion
Aston Martin is cool, however I would argue that Maserati is the coolest car brand. I expect plenty to disagree, but Maserati would certainly be my vote! (with Porsche 911 being the least cool)
Also, the shout about Riva being the coolest, great shout, I'd have to agree. You would have to be a terrible specimen of a human to not look cool on one of those
Also, the shout about Riva being the coolest, great shout, I'd have to agree. You would have to be a terrible specimen of a human to not look cool on one of those
Edited by sgq89 on Tuesday 25th September 14:45
matc said:
jdw1234 said:
After much thought I think #1 should be Riva (part of the Ferretti group).
This.Pretty much anyone would fail to look 'cool' mooring up anywhere in a Riva.
One is a Riva at Villa D'Este, the other is a Spitfire (the flying one) at Goodwood.
fwaggie said:
My #1 would be Breitling
Breitling are not cool, they are producers of overpriced crap.Having said that, I guess that is what's considered 'cool' these days; gone are the days of understated quality being 'cool'. Next time, if indeed ever, you consider purchasing a Breitling then take a swift left turn and look at the Patek Philippe range.
Stuart said:
I thought that was Superbrands?
Don't think this one is so transparently a paid-for marketing tool as Superbrands. Don't know the methodology but expect you'd find it to be structured strongly in favour of industry darlings like Apple. Aston Martin's continued presence in these lists suggests the influence of male senior marketeers aged 35+.....2 Wycked said:
fwaggie said:
My #1 would be Breitling
Breitling are not cool, they are producers of overpriced crap.Having said that, I guess that is what's considered 'cool' these days; gone are the days of understated quality being 'cool'. Next time, if indeed ever, you consider purchasing a Breitling then take a swift left turn and look at the
Watches are for telling time, good watches are for telling time really well, anything more than that is jewelery or marketing.
* clearly I'm using the word "quality" here with regard to engineering, rather than as an indicator of how excellent the jewelery or marketing is.
I don't agree with many of these brands being cool.
Apple - losing coolness with every new OS release. I still hate Windows though.
Bang & Olufsen - Come on! 70% of the cost is making it do fancy stuff like doors opening. Surely it'd have to be Quad or Linn etc. for sound quality above anything else.
Häagen-Dazs - The name was made up by some Americans so that it sounded European (e.g. Norwegian, Danish etc.) but the letter order doesn't fit with any single language. i.e. in no language is "ä" followed by "a".
If I had squillions of pounds to spend on a cool car, it'd be a Facel Vega, Monteverdi, Iso Grifo or Gordon Keeble.
Apple - losing coolness with every new OS release. I still hate Windows though.
Bang & Olufsen - Come on! 70% of the cost is making it do fancy stuff like doors opening. Surely it'd have to be Quad or Linn etc. for sound quality above anything else.
Häagen-Dazs - The name was made up by some Americans so that it sounded European (e.g. Norwegian, Danish etc.) but the letter order doesn't fit with any single language. i.e. in no language is "ä" followed by "a".
If I had squillions of pounds to spend on a cool car, it'd be a Facel Vega, Monteverdi, Iso Grifo or Gordon Keeble.
Edited by LewisR on Wednesday 26th September 10:15
I am not sure how you can ever define "cool" as once it is defined and worked towards the object concerned almost certainly fails to be cool simply for trying too hard. Aston are in danger of trying too hard with things like the Power, Beauty, Soul stuff but I do agree with the James May comment that if you have blocked someone in in a pub car park and someone asks who owns the Aston people would be impressed when you stood up to go and move it in a way which other cars would not do (Maserati probably having a similar effect, however).
I am not sure that Apple are still cool, I have certainly seen research that indicates that younger people do not see products like the iPhone as cool because they tend to be purchased and used by older people and anything used by olds is not cool (there is a great moment in a Samsung GS3 ad mocking Apple for this).
But how can an ice cream brand be compared to a video hosting site and a car manufacturer? It seems to make the list pretty irrelevant.
I am not sure that Apple are still cool, I have certainly seen research that indicates that younger people do not see products like the iPhone as cool because they tend to be purchased and used by older people and anything used by olds is not cool (there is a great moment in a Samsung GS3 ad mocking Apple for this).
But how can an ice cream brand be compared to a video hosting site and a car manufacturer? It seems to make the list pretty irrelevant.
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