RE: GT86: banned!
Discussion
P-Jay said:
a
holes - TWO people TWO! Complain and that's it - it's gone, never to be seen on TV again and Toyota arwe out of pocket, what? a few Mil?
Can you complain about the complainers?
Agreed - I am so fed up with the minorities 'taking offence' in this country. They are in the minority for a reason, the majority couldn't care less for their pretend offence. This sh!tty decision needs to be reversed and this country needs to have a serious chat with itself. holes - TWO people TWO! Complain and that's it - it's gone, never to be seen on TV again and Toyota arwe out of pocket, what? a few Mil?Can you complain about the complainers?
Can't hear the sound at work, but I like!
Toyota probably knew it would be banned... It serves them right, they should have just shown the car doing a steady 70mph on the motorway!
It's often other companies that complain about these ads, so perhaps Subaru?!
It seems you can either advertise your new sports car by showing how safely it can overtake a tractor and have to pay for the advert, or give it to Jeremy Clarkson who can do what the hell he wants with it!
Toyota probably knew it would be banned... It serves them right, they should have just shown the car doing a steady 70mph on the motorway!
It's often other companies that complain about these ads, so perhaps Subaru?!
It seems you can either advertise your new sports car by showing how safely it can overtake a tractor and have to pay for the advert, or give it to Jeremy Clarkson who can do what the hell he wants with it!
Is it just me that doesn't completely buy this?
There are loads of adverts worse than this and two people complaining would hardly result in banning it.
Wonder if this has been a marketing masterstroke to say this has been pulled as it's been all over twitter/internet forums already today. Lot more penetration than the original ad I 'd guess. I fast forward all adverts when watching TV but I've watched this one today.
Might be wrong but either way they will be delighted at how much buzz it has achieved by being banned.
There are loads of adverts worse than this and two people complaining would hardly result in banning it.
Wonder if this has been a marketing masterstroke to say this has been pulled as it's been all over twitter/internet forums already today. Lot more penetration than the original ad I 'd guess. I fast forward all adverts when watching TV but I've watched this one today.
Might be wrong but either way they will be delighted at how much buzz it has achieved by being banned.
In the quiet words of Mike Muir of Suicidal Tendencies:
[quote]
Just cause you don't understand what's going on don't mean it don't make no sense
And just cause you don't like it, don't mean it ain't no good
And let me tell you something;
Before you go taking a walk in my world
You better take a look at the real world
Cause this ain't no Mister Roger's Neighborhood
Can you say "feel like st"?
Yea maybe sometimes I do feel like st
I ain't happy 'bout it, but I'd rather feel like st than be full of st!
And if I offended you, oh I'm sorry...
But maybe you need to be offended
But here's my apology and one more thing...fk you!
[/quote]
[quote]
Just cause you don't understand what's going on don't mean it don't make no sense
And just cause you don't like it, don't mean it ain't no good
And let me tell you something;
Before you go taking a walk in my world
You better take a look at the real world
Cause this ain't no Mister Roger's Neighborhood
Can you say "feel like s
t"?Yea maybe sometimes I do feel like s
tI ain't happy 'bout it, but I'd rather feel like s
t than be full of st!And if I offended you, oh I'm sorry...
But maybe you need to be offended
But here's my apology and one more thing...f
k you![/quote]
How many people have seen this advert? Two complain, and their opinion is considered to carry more weight than anyone elses.
Democracy in action.
What I just do not get at all is this: Where is the evidence to say that seeing cars being driven quickly, or the implication that they are derived from competition cars, makes people drive irresponsibly on the road?
Because if there is cast-iron evidence, the ASA is pissing in the wind. How on earth will people be able to contain themselves after watching Top Gear? Or the BTCC? Or reading a car magazine? Or going on here? Or playing Need For Speed Most Wanted? Or going to the cinema for the next instalment of The Fast & The Furious?
Given that all this stuff exists and is extremely popular, then surely the government (because the ASA is a government body, and therefore upholds government policy backed by government 'evidence') will have to ban motorsport, driving-based computer games, car magazines, or in fact any film or TV programme in which a car is driven in any manner other than that which you'd adopt to pass your test.
And as for the Goodwood Festival of Speed - bloody hell! Even the name is surely enough to make me want to drive down pavements mowing down children! If I were to go there and see someone driving a car quickly up a hill, something strange would happen in my brain and I'd have no choice but to drive home sideways at 150mph.
This is utter nonsense. How on earth has car advertising become so regulated?
If I were in charge of Toyota's marketing department, in the name of loss of revenue, I'd be taking the ASA to court over this, where I'd make them lay out conclusive proof that adverts with fast cars in them make people drive recklessly. Because I bet they can't provide ANY.
Democracy in action.
What I just do not get at all is this: Where is the evidence to say that seeing cars being driven quickly, or the implication that they are derived from competition cars, makes people drive irresponsibly on the road?
Because if there is cast-iron evidence, the ASA is pissing in the wind. How on earth will people be able to contain themselves after watching Top Gear? Or the BTCC? Or reading a car magazine? Or going on here? Or playing Need For Speed Most Wanted? Or going to the cinema for the next instalment of The Fast & The Furious?
Given that all this stuff exists and is extremely popular, then surely the government (because the ASA is a government body, and therefore upholds government policy backed by government 'evidence') will have to ban motorsport, driving-based computer games, car magazines, or in fact any film or TV programme in which a car is driven in any manner other than that which you'd adopt to pass your test.
And as for the Goodwood Festival of Speed - bloody hell! Even the name is surely enough to make me want to drive down pavements mowing down children! If I were to go there and see someone driving a car quickly up a hill, something strange would happen in my brain and I'd have no choice but to drive home sideways at 150mph.
This is utter nonsense. How on earth has car advertising become so regulated?
If I were in charge of Toyota's marketing department, in the name of loss of revenue, I'd be taking the ASA to court over this, where I'd make them lay out conclusive proof that adverts with fast cars in them make people drive recklessly. Because I bet they can't provide ANY.
PH said:
Which raises an interesting question. Just how do you advertise a performance vehicle, given the guidelines that dictate how you portray and promote cars?
My thoughts exactly - it amounts to saying that you can't advertise a performance car as such. Who makes these decisions on what is and is not allowed to be shown, and how do we get the guidelines changed?Ha!
Called it back in august:
You can if you show a video game advert.
However, this is a real car advert in video game style. I'm guessing the EU are already setting up a meeting to address this "loophole"
Called it back in august:
ZesPak said:
Caulkhead said:
I was amazed to see a car being driven enthusiastically on a TV advert - bit of oversteer even! Thought you weren't allowed.
Hence the "video game" style.You can if you show a video game advert.
However, this is a real car advert in video game style. I'm guessing the EU are already setting up a meeting to address this "loophole"
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