RE: GT86: banned!
Discussion
I complained about a random advert on TV just to see what response i would get.. It was was a "sponsored by xyz" type advert before a programme.. this was the response
"the ASA does not investigate complaints about sponsorship ads"
which means, if you want to go all out with an advert and do whatever you want.. just sponsor a programme, then all bets will be off
ASA said:
Dear Mr SystemParanoia
YOUR COMPLAINT – XXXXXXX – A12-214313
Thank you for contacting the Advertising Standards Authority, with your complaint about a recent TV ad for Iceworlds’s Chicken Tikka Samosas. I’m sorry to hear that this ad has caused you some concern. We have now assessed the ad in light of the points you raise and the CAP Code against which we assess whether an ad is likely to cause significant harm, mislead, or provoke serious or widespread offence. I’m afraid we didn’t find there to be grounds for further investigation in this instance, for the following reasons.
I understand you object to the ad on the grounds that a certain proportion of the population suffer from a fear of flying, and you consider it likely to cause widespread harm or significant distress, particularly to children. Although I appreciate your point, we find that the ad is light-hearted in tone and unlikely to be upsetting to members of the public. While our assessments are not dependent on audience response, the volume and type of complaints we receive give an indication of how ads are being received. We have not had any other complaints about this issue, which would appear to support our evaluation.
Furthermore, although I understand that you refer to several guidelines in your complaint, I should point out that our decisions are determined by the CAP and BCAP Codes, as well as the dictates of UK legislation, while the guidelines you refer to seem to come from the Channel 4 comedy series Father Ted, which I am afraid we would not recognise as influencing our evaluation.
Finally, I should point out that the ASA does not investigate complaints about sponsorship ads, and the ad you refer to is an Iceland sponsorship for I’m A Celebrity, placing it outside our remit. Complaints about sponsorships are handled by Ofcom, and if you wish to pursue your complaint with them you can find more information about how to do so on the Ofcom website.
I appreciate that this might not be the outcome you would have liked, but I hope that I have clearly explained the reasons behind our decision. Thank you nonetheless for taking the time to contact us with your concerns.
Kind regards
Justin Davis
Complaints Executive
Direct line 020 7492 2259
I take from all of this a small snippet of info..YOUR COMPLAINT – XXXXXXX – A12-214313
Thank you for contacting the Advertising Standards Authority, with your complaint about a recent TV ad for Iceworlds’s Chicken Tikka Samosas. I’m sorry to hear that this ad has caused you some concern. We have now assessed the ad in light of the points you raise and the CAP Code against which we assess whether an ad is likely to cause significant harm, mislead, or provoke serious or widespread offence. I’m afraid we didn’t find there to be grounds for further investigation in this instance, for the following reasons.
I understand you object to the ad on the grounds that a certain proportion of the population suffer from a fear of flying, and you consider it likely to cause widespread harm or significant distress, particularly to children. Although I appreciate your point, we find that the ad is light-hearted in tone and unlikely to be upsetting to members of the public. While our assessments are not dependent on audience response, the volume and type of complaints we receive give an indication of how ads are being received. We have not had any other complaints about this issue, which would appear to support our evaluation.
Furthermore, although I understand that you refer to several guidelines in your complaint, I should point out that our decisions are determined by the CAP and BCAP Codes, as well as the dictates of UK legislation, while the guidelines you refer to seem to come from the Channel 4 comedy series Father Ted, which I am afraid we would not recognise as influencing our evaluation.
Finally, I should point out that the ASA does not investigate complaints about sponsorship ads, and the ad you refer to is an Iceland sponsorship for I’m A Celebrity, placing it outside our remit. Complaints about sponsorships are handled by Ofcom, and if you wish to pursue your complaint with them you can find more information about how to do so on the Ofcom website.
I appreciate that this might not be the outcome you would have liked, but I hope that I have clearly explained the reasons behind our decision. Thank you nonetheless for taking the time to contact us with your concerns.
Kind regards
Justin Davis
Complaints Executive
Direct line 020 7492 2259
"the ASA does not investigate complaints about sponsorship ads"
which means, if you want to go all out with an advert and do whatever you want.. just sponsor a programme, then all bets will be off
SystemParanoia said:
I complained about a random advert on TV just to see what response i would get.. It was was a "sponsored by xyz" type advert before a programme.. this was the response
"the ASA does not investigate complaints about sponsorship ads"
which means, if you want to go all out with an advert and do whatever you want.. just sponsor a programme, then all bets will be off
Fraid not, TV sponsorship is classed as 'programming' not advertising airtime. It's therefore regulated by a different governing body, Ofcom. ASA said:
Dear Mr SystemParanoia
YOUR COMPLAINT – XXXXXXX – A12-214313
Thank you for contacting the Advertising Standards Authority, with your complaint about a recent TV ad for Iceworlds’s Chicken Tikka Samosas. I’m sorry to hear that this ad has caused you some concern. We have now assessed the ad in light of the points you raise and the CAP Code against which we assess whether an ad is likely to cause significant harm, mislead, or provoke serious or widespread offence. I’m afraid we didn’t find there to be grounds for further investigation in this instance, for the following reasons.
I understand you object to the ad on the grounds that a certain proportion of the population suffer from a fear of flying, and you consider it likely to cause widespread harm or significant distress, particularly to children. Although I appreciate your point, we find that the ad is light-hearted in tone and unlikely to be upsetting to members of the public. While our assessments are not dependent on audience response, the volume and type of complaints we receive give an indication of how ads are being received. We have not had any other complaints about this issue, which would appear to support our evaluation.
Furthermore, although I understand that you refer to several guidelines in your complaint, I should point out that our decisions are determined by the CAP and BCAP Codes, as well as the dictates of UK legislation, while the guidelines you refer to seem to come from the Channel 4 comedy series Father Ted, which I am afraid we would not recognise as influencing our evaluation.
Finally, I should point out that the ASA does not investigate complaints about sponsorship ads, and the ad you refer to is an Iceland sponsorship for I’m A Celebrity, placing it outside our remit. Complaints about sponsorships are handled by Ofcom, and if you wish to pursue your complaint with them you can find more information about how to do so on the Ofcom website.
I appreciate that this might not be the outcome you would have liked, but I hope that I have clearly explained the reasons behind our decision. Thank you nonetheless for taking the time to contact us with your concerns.
Kind regards
Justin Davis
Complaints Executive
Direct line 020 7492 2259
I take from all of this a small snippet of info..YOUR COMPLAINT – XXXXXXX – A12-214313
Thank you for contacting the Advertising Standards Authority, with your complaint about a recent TV ad for Iceworlds’s Chicken Tikka Samosas. I’m sorry to hear that this ad has caused you some concern. We have now assessed the ad in light of the points you raise and the CAP Code against which we assess whether an ad is likely to cause significant harm, mislead, or provoke serious or widespread offence. I’m afraid we didn’t find there to be grounds for further investigation in this instance, for the following reasons.
I understand you object to the ad on the grounds that a certain proportion of the population suffer from a fear of flying, and you consider it likely to cause widespread harm or significant distress, particularly to children. Although I appreciate your point, we find that the ad is light-hearted in tone and unlikely to be upsetting to members of the public. While our assessments are not dependent on audience response, the volume and type of complaints we receive give an indication of how ads are being received. We have not had any other complaints about this issue, which would appear to support our evaluation.
Furthermore, although I understand that you refer to several guidelines in your complaint, I should point out that our decisions are determined by the CAP and BCAP Codes, as well as the dictates of UK legislation, while the guidelines you refer to seem to come from the Channel 4 comedy series Father Ted, which I am afraid we would not recognise as influencing our evaluation.
Finally, I should point out that the ASA does not investigate complaints about sponsorship ads, and the ad you refer to is an Iceland sponsorship for I’m A Celebrity, placing it outside our remit. Complaints about sponsorships are handled by Ofcom, and if you wish to pursue your complaint with them you can find more information about how to do so on the Ofcom website.
I appreciate that this might not be the outcome you would have liked, but I hope that I have clearly explained the reasons behind our decision. Thank you nonetheless for taking the time to contact us with your concerns.
Kind regards
Justin Davis
Complaints Executive
Direct line 020 7492 2259
"the ASA does not investigate complaints about sponsorship ads"
which means, if you want to go all out with an advert and do whatever you want.. just sponsor a programme, then all bets will be off
Believe it or not, sponsorship regulations are even worse!
ZesPak said:
ThePurpleBeemer said:
, as a rebellious 19 year old BMW driver I feel asthough it's my duty to irritate the hell out of such people 
Yes, but how do you do that with a measly 140bhp though? (sarcasm, I also have purple 318. Still most boring diesels saloon are quicker in a straight line)seriously though I called this advert being banned when I first saw it, to many wannabe politicians around, seriously not showing adverts not containing speeding wont make reckless drivers disappear. A mandatory six month/year long course where you learn to control a car and drive in traffic properly, if you cant grasp it get the bus, That will help reduce reckless driving. Hopefully everyone in the UK will evolve into big balls of goo so that we can never be hurt, because in the end on my way to walking to the kitchen a little child could step out in-front, sad stuff.
I was highly amused a few days ago to see a Christmas movie some kids were watching on TV. I think it was Santa Claus from the early 1980s.
The kids took a ride in Santa's sleigh and were slowly and carefully told to put on their seat-belts before the sleigh took off.
Meanwhile John Lithgow, the obligatory bad guy, was puffing away on a fat cigar in a cloud of smoke....
The kids took a ride in Santa's sleigh and were slowly and carefully told to put on their seat-belts before the sleigh took off.
Meanwhile John Lithgow, the obligatory bad guy, was puffing away on a fat cigar in a cloud of smoke....
C.A.R. said:
What Toyota need to do is approach one of the video game manufacturers or advertise something else using footage of their car, cleverly placed within it.
http://www.youtube.com/watch?v=Z90m9yKaT1M
A classic from my 3 yr old "why has he got a Lego hand?" http://www.youtube.com/watch?v=Z90m9yKaT1M
jbi said:
Is it really unbreakable? 
I suspect that car placement on TV and in films will become even more expensive. The whole thing is ridiculous when you can go to any number of films with jumping/crashing/150MPH cars,. look at Top Gear or its equivalents, play any number of video games, pick up any number of road tests, and watch motor racing on TV.
I agree - ban excitement.
I agree - ban excitement.
Evo said:
Stig said:
Evo said:
Let's hope they don't ban online videos or Harris is a gonner.
Some people unfortunately are the very people talked about in the advert, boring no life nimbys that enjoy living a beige life.
Holy thread resurrection batman!Some people unfortunately are the very people talked about in the advert, boring no life nimbys that enjoy living a beige life.
s m said:
I think those little pic icons at the bottom of the page lure you in to thinking that they're recent new threads
That's what drew me here lol.I wonder what they'd think of the latest HSV ad in Oz? (probably a repost, but worth it) https://www.youtube.com/watch?v=UC9qnjOUjss
Gassing Station | General Gassing | Top of Page | What's New | My Stuff