RE: GT86: banned!
Discussion
Here we all go, let's write to the ASA complaining about the ASA.
http://www.asa.org.uk/Consumers/How-to-complain.as...
http://www.asa.org.uk/Consumers/How-to-complain.as...
wab172uk said:
I just hope Toyota produce another advert taking the p1ss out of the stupid people who obviously complained.
If I were working in the Marketing Dept at Toyota UK, I'd be on the phone to Saatchis as soon as the ASA ruling dropped to brief on exactly this. If done well it would generate lots of PR and everyone would be talking about the car too exciting to advertise on TV.In marketing terms (and I apologise profusely for this) the GT86 is a "halo" product for Toyota and about them re-establishing themselves in the market as an exciting proposition. I think they could manipulate this to their advantage.
t. Part of me is very sad about this - it seems to be another nail in the coffin of car enthusiasts that you can't even be seen to be enthusiastic in a tv advert!
But the cynical bit of me knows it's just a bit of marketing fluff to get the ad banned and thus get a free ad slot in every paper in the nation and have the car talked about in hushed tones as "that banned toyota!"...
But the cynical bit of me knows it's just a bit of marketing fluff to get the ad banned and thus get a free ad slot in every paper in the nation and have the car talked about in hushed tones as "that banned toyota!"...
wab172uk said:
And rightly so too. Cars are not for having fun in. They are for getting from A to B in complete safety, and under the legal speed limits !!!
Although said in jest, this is actually the way of things. Sadly, regardless of the banning of such adverts and the ranting of Chris Harris, this is the way things are going and it is the way they will continue to go. The age of the petrolhead is in decline and nothing will stop it. Simply because 99%+ of RTAs can be attributed to driver error, in some form or another. The easiest way to fix that is to remove the driver from the equation. Driving IS a mode of transport, first and foremost and as such, it needs to be as safe and economical as possible. This will be realised (as we are already seeing) with an increase in the technology of driver aids, ultimately superseded by driverless cars. I'm willing to bet that before 2100, human control of a motorcar will be outlawed in the developed world. Cars are dangerous, they are not a toy and they should not be viewed as such. Regardless of what we all feel as petrolheads, this is a fact and it is this fact that will see fun and exciting cars slowly driven off the road. This resurgence led by the GT86, as much as I like it, I feel will be short-lived. The market just isn't big enough.
I don't like it, but it is for 'the greater good'. As it were.
So in the meantime, enjoy your motoring while you can! Because in a few decades, trackdays will be the ONLY way and we all know, running a track car that is not road legal is not cheap.
Whereas this advert for Need For Speed Most Wanted shows lots of 'hoonage' which is not computer generated, of the new Focus ST.
Yet because the advert is actually for a video game and not for the car itself it gets away with it (I assume)
What Toyota need to do is approach one of the video game manufacturers or advertise something else using footage of their car, cleverly placed within it.
http://www.youtube.com/watch?v=Z90m9yKaT1M
Yet because the advert is actually for a video game and not for the car itself it gets away with it (I assume)
What Toyota need to do is approach one of the video game manufacturers or advertise something else using footage of their car, cleverly placed within it.
http://www.youtube.com/watch?v=Z90m9yKaT1M
Ironically you could advertise the taste of a very, very sugary product and it wouldn't be banned and no-one would complain. As many as 24,000 people die unnecessarily from diabetes each year.
You could advertise a ball of saturated fat and nobody would complain, yet 30, 000 people die prematurely each year from obesity related conditions.
My point is this, How big a 'danger' is a modern, safe car compared to a poor diet and the mass consumption of dirt cheap, unhealthy food?
You could advertise a ball of saturated fat and nobody would complain, yet 30, 000 people die prematurely each year from obesity related conditions.
My point is this, How big a 'danger' is a modern, safe car compared to a poor diet and the mass consumption of dirt cheap, unhealthy food?
Edited by BeirutTaxi on Thursday 15th November 13:12
carsnapper said:
Here we all go, let's write to the ASA complaining about the ASA.
http://www.asa.org.uk/Consumers/How-to-complain.as...
LETS DO THIS. LETS START A THREAD WITH THE LINK, AND COMPLAIN THAT WE WISH IT SHOWN ON TV. SURELY IF MORE THAN TWO PEOPLE COMPLAIN ITS BEEN REMOVED, THEY SHOULD RE-INSTATE IT.http://www.asa.org.uk/Consumers/How-to-complain.as...
CAPITALS ..... cause I'm angry.
Online petition?
carsnapper said:
Here we all go, let's write to the ASA complaining about the ASA.
http://www.asa.org.uk/Consumers/How-to-complain.as...
LETS DO THIS. LETS START A THREAD WITH THE LINK, AND COMPLAIN THAT WE WISH IT SHOWN ON TV. SURELY IF MORE THAN TWO PEOPLE COMPLAIN ITS BEEN REMOVED, THEY SHOULD RE-INSTATE IT.http://www.asa.org.uk/Consumers/How-to-complain.as...
CAPITALS ..... cause I'm angry.
Online petition?
They ought to do a manga/InitialD style re-make and make the car almost unrecognisable to most everyone including the 2 retards that complained. Don't put any toyota branding on or anything; car geeks would still know.
Failing that, just skip the tv adds completely and stick a new add with more slidey-slidey it out on the net.
I bet 99% of the target market spends a damn site more time online than watching TV anyway.
Failing that, just skip the tv adds completely and stick a new add with more slidey-slidey it out on the net.
I bet 99% of the target market spends a damn site more time online than watching TV anyway.
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