RE: Car company for sale... on eBay!
Discussion
The interesting thing though is that this is a brand new company - I wonder if he really has the rights to the name or whether he's just registered the company. Just because you registered the company, doesn't mean you can use the name. I could create a company called Jaguar Motor Vehicles (1945) Limited, but that doesn't then mean that a certain Jaguar Cars wouldn't object to me trading under that name.
I can't believe that Jaguar wouldn't have got this covered. Also - you could build this yourself from scratch for a lot less than £125k!
I can't believe that Jaguar wouldn't have got this covered. Also - you could build this yourself from scratch for a lot less than £125k!
Fury1630 said:
Why? Ford sold off "GT40", why would Lyons / SS / Jaguar bother with a name they didn't use anymore & that 99% of thier customers woudn't associate with Jag anyway?
for the same reason that Jaguar licensed the name 'Daimler' to Daimler Benz when they sold chrysler - to stop or control what happens in the market with the name usage and branding of their own brand/names.As others have said, there's a very very limited benefit that might be had by using the name, but the product is the only thing that will make or break the project.
The name might get you a couple of column inches and a tiny photo in some magazines that otherwise wouldn't even notice your press release, but that's your lot. And that's not worth 125k.
Regarding who owns the naming rights to the company, according to wiki it's not Jaguar as the company passed through several other hands after becoming superfluous to William Lyons once he had started Jaguar Cars.
Interesting last couple of paragraphs. Can anyone update wikipedia or does it get approved by an editor?
The name might get you a couple of column inches and a tiny photo in some magazines that otherwise wouldn't even notice your press release, but that's your lot. And that's not worth 125k.
Regarding who owns the naming rights to the company, according to wiki it's not Jaguar as the company passed through several other hands after becoming superfluous to William Lyons once he had started Jaguar Cars.
Interesting last couple of paragraphs. Can anyone update wikipedia or does it get approved by an editor?
wiki entry said:
Swallow Coachbuilding Co. (1935) Ltd. has been registered in the UK by Peter Schömer & Michael A.R Burchett #07720862 for the purpose of building a new 3 wheel sportscar using the Harley Davidson Twincam EVO engine. It will be called the Swallow V-Twin and made in 2 models based on the Swallow Sidecars of 1935 1) Touring Launch 2) Speedster. Both will be manufactured in Chichester, West Sussex, England.
The "SWALLOW" logo has been registered with the Intellectual Property Office in England as #2591789 by the Swallow Coachbuilding Co. (1935) Ltd.
The "SWALLOW" logo has been registered with the Intellectual Property Office in England as #2591789 by the Swallow Coachbuilding Co. (1935) Ltd.
Has the "Swallow" reached a "Climax"?
Sounds a good proposition if you can get away with it, but if anyone is that flush how about arranging a few sketches, register a nice name, gather together a few odd parts and tubes and see if someone will hand over some cash? Remember "there's one born every minute". I reckon one's best bet for your £125,000 would be to go out and buy a nice car such as a Lotus Eleven and have some fun......at least you'd have some residual value.
Sounds a good proposition if you can get away with it, but if anyone is that flush how about arranging a few sketches, register a nice name, gather together a few odd parts and tubes and see if someone will hand over some cash? Remember "there's one born every minute". I reckon one's best bet for your £125,000 would be to go out and buy a nice car such as a Lotus Eleven and have some fun......at least you'd have some residual value.
Has the "Swallow" reached a "Climax"?
Sounds a good proposition if you can get away with it, but if anyone is that flush how about arranging a few sketches, register a nice name, gather together a few odd parts and tubes and see if someone will hand over some cash? Remember "there's one born every minute". I reckon one's best bet for your £125,000 would be to go out and buy a nice car such as a Lotus Eleven and have some fun......at least you'd have some residual value.
Sounds a good proposition if you can get away with it, but if anyone is that flush how about arranging a few sketches, register a nice name, gather together a few odd parts and tubes and see if someone will hand over some cash? Remember "there's one born every minute". I reckon one's best bet for your £125,000 would be to go out and buy a nice car such as a Lotus Eleven and have some fun......at least you'd have some residual value.
BTW I actually own 2/3rds of 3/4rs of the Moon ... anybody want to give me £1,000,000 for it ? The IPO listing for the trademark states that it was filed a little over a year ago and registered in January this year?
Am I missing something or does that mean that this is fresh too? As in he didn't even buy the rights to the name, just re-registered them after they'd been forgotten about (if it was even a registered trademark in the first place)
Am I missing something or does that mean that this is fresh too? As in he didn't even buy the rights to the name, just re-registered them after they'd been forgotten about (if it was even a registered trademark in the first place)
Edited by rpguk on Thursday 6th December 12:57
Reading all these comments, makes me wonder if any of the Piston Head members have a clue as to the value of a period pre-war company like Swallow? The branding and registered Trade Marks alone has a huge value.
Also the cost / of the design and development of a car like this is worth the asking price. I think the Swallow V-twin looks fantastic and should make Morgan nervous. The Swallow Coachbuilding Co.(1935) Ltd. also built Swallow sidecars and the Swallow Doretti in the 1950's, a fantastic sportscar that is almost impossible to find, and very very expensive if one did come on the market.
The new owners when sold, could build a continuation of the Swallow Doretti as they used common Triumph TR 2-3 running gear with a special tube chassis, and alloy body. I think they only made around 200, and over 1/2 still survive.
There is also a market to re-introduce the Swallow Sidecar to the market place. The world loves 'Retro' and this pushes all the right buttons.
Getting back to the Swallow V-Twin, the timing is perfect with a population who is getting too old and fat to ride bikes and still want the wind in their hair (if they have any left) they can get a thrill driving the Swallow V-Twin, or even the Morgan 3 wheeler. I have seen alot of so called 'kit car 3 wheelers' but most are crap. The Swallow V-Twin looks the part and has a nice story and history behind it...Also it's 'British' powered by Harley Davidson, not a SS V twin copy that Morgan uses!
I congratulate the people behind the Swallow V-Twin. We need more designers like this that can re-invent the motorcar.
http://www.doretti.info/history.htm
http://www.doretti.co.uk/page9.htm < Dorothy Deen
http://www.doretti.co.uk/index.htm
http://en.wikipedia.org/wiki/Swallow_Doretti
http://www.doretti.no/
Also the cost / of the design and development of a car like this is worth the asking price. I think the Swallow V-twin looks fantastic and should make Morgan nervous. The Swallow Coachbuilding Co.(1935) Ltd. also built Swallow sidecars and the Swallow Doretti in the 1950's, a fantastic sportscar that is almost impossible to find, and very very expensive if one did come on the market.
The new owners when sold, could build a continuation of the Swallow Doretti as they used common Triumph TR 2-3 running gear with a special tube chassis, and alloy body. I think they only made around 200, and over 1/2 still survive.
There is also a market to re-introduce the Swallow Sidecar to the market place. The world loves 'Retro' and this pushes all the right buttons.
Getting back to the Swallow V-Twin, the timing is perfect with a population who is getting too old and fat to ride bikes and still want the wind in their hair (if they have any left) they can get a thrill driving the Swallow V-Twin, or even the Morgan 3 wheeler. I have seen alot of so called 'kit car 3 wheelers' but most are crap. The Swallow V-Twin looks the part and has a nice story and history behind it...Also it's 'British' powered by Harley Davidson, not a SS V twin copy that Morgan uses!
I congratulate the people behind the Swallow V-Twin. We need more designers like this that can re-invent the motorcar.
http://www.doretti.info/history.htm
http://www.doretti.co.uk/page9.htm < Dorothy Deen
http://www.doretti.co.uk/index.htm
http://en.wikipedia.org/wiki/Swallow_Doretti
http://www.doretti.no/
Interesting first (and last) post.
Swallow Dorettis are below all but the anorak wearers' horizon so I don't think there's a lot of mileage in that either.
The world loves "retro" but it doesn't love "old" or "basic" or "a bit crap compared to my Skoda Fabia, actually".
The word retro, to most motorists, means a new Fiat 500, Mustang, Beetle, Mini, whatever. Or having stripes on their manbag. Not recreating an old car from a bygone era where motoring was basic, cheap, no frills and austere. By necessity.
Apologies for dragging this up from the dead. Should probably have let it die.
Retromobile said:
... the cost / of the design and development of a car like this is worth the asking price.
If the car was designed and developed, there'd have to be a prototype (you can't develop a car without one). And drive reviews. And orders. And a business worth paying a few quid for.Retromobile said:
I think the Swallow V-twin looks fantastic and should make Morgan nervous.
As the advert stands, the Swallow V-twin is a styling rendering.Retromobile said:
The Swallow Coachbuilding Co.(1935) Ltd. also built Swallow sidecars and the Swallow Doretti in the 1950's, a fantastic sportscar that is almost impossible to find, and very very expensive if one did come on the market.
Sidecars are really not the thing any more - they were little more than a necessity in the 30s. I expect William Lyons recognised this and started making cars instead.Swallow Dorettis are below all but the anorak wearers' horizon so I don't think there's a lot of mileage in that either.
Retromobile said:
The new owners when sold, could build a continuation of the Swallow Doretti as they used common Triumph TR 2-3 running gear with a special tube chassis, and alloy body. I think they only made around 200, and over 1/2 still survive.
There is also a market to re-introduce the Swallow Sidecar to the market place. The world loves 'Retro' and this pushes all the right buttons.
Ah OK so the rights, drawings, development and jigs are included for these products as well?There is also a market to re-introduce the Swallow Sidecar to the market place. The world loves 'Retro' and this pushes all the right buttons.
The world loves "retro" but it doesn't love "old" or "basic" or "a bit crap compared to my Skoda Fabia, actually".
The word retro, to most motorists, means a new Fiat 500, Mustang, Beetle, Mini, whatever. Or having stripes on their manbag. Not recreating an old car from a bygone era where motoring was basic, cheap, no frills and austere. By necessity.
Apologies for dragging this up from the dead. Should probably have let it die.
FNG said:
The world loves "retro" but it doesn't love "old" or "basic" or "a bit crap compared to my Skoda Fabia, actually".
The word retro, to most motorists, means a new Fiat 500, Mustang, Beetle, Mini, whatever. Or having stripes on their manbag. Not recreating an old car from a bygone era where motoring was basic, cheap, no frills and austere. By necessity.
I'm not entirely sure I agree - Morgan have managed to show there's a market for such a thing. I'm just not entirely sure this sale gives enough benefit for the money. I think anyone wanting to enter the market would be better keeping the money in their bank and starting from scratch.The word retro, to most motorists, means a new Fiat 500, Mustang, Beetle, Mini, whatever. Or having stripes on their manbag. Not recreating an old car from a bygone era where motoring was basic, cheap, no frills and austere. By necessity.
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