RIP Subaru Impreza
It's true, in the UK at least - due to falling sales, Subaru is pulling the plug to focus on its SUVs
The firm told PistonHeads the reason was plain and simple: people weren’t buying them anymore. “It’s uncompetitive in terms of CO2, and it’s got a diminishing fan base. It’s become a very tough sell,” a spokesman said.
The Impreza became a legend in the '90s...
He’s right about the car being uncompetitive. 300hp and a 0-60mph time of 5.2 seconds for both the hatchback and the saloon versions of the WRX S sound good on paper. But the car doesn’t stack up well next to the latest generation of bruiser hatchbacks, in particular the faster, more powerful BMW M 135i, which costs three grand less at £29,995.
It’s still a bitter pill however. Subaru first gained the attention of enthusiasts when Colin McRae drove a Prodrive developed Legacy WRC car in 1992. When the WRC Impreza arrived in 1993, its gravel success ensured a warm welcome for the similarly all-wheel-drive Impreza Turbo, which came to showrooms here in 1994. With 208bhp and exhilarating sure-footedness it launched a craze that continued undimmed even when the bug-eye Impreza WRX was launched in 2000.
...and its success continued through the '00s
That was first to be killed with the last models sold out of showrooms earlier this year. Subaru says there are still WRX STIs (this version had actually dropped the Impreza name) available to buy and should be enough stock for a few months yet. The cooking Impreza is all sold out.
All fashions have their day but this one was particularly enduring and gave many of us our first taste of what serious performance felt like, and (mostly) kept us on the road while experiencing it.
As the spokesman told us: “There are hardcore fans our there, but we have to react to how market’s changing and we have to competitive. It’s an end of an era.”
Still lots of performance, plus four-wheel drive, turbo boxer engine, and tough-as-old-boots build quality for only £3k more than a BMW hatch - bargain (and no I'm not being sarcastic, I think it's a good buy).
I keep looking at how cheap the newer hatches are but haven't driven one (yet), but because of the looks (and my the opinion of my missus) will probably stick to the M3 as we have the Jeep for practical/4x4 duties.
Not such a bad thing for current owners though. I see used prices levelling off as with everything, as soon as you stop making something everybody wants one. Look at the way WRX Wagons are going at the moment. People do still want these cars but aren't willing to pay the ridiculous prices Subaru want for new ones let alone dealer forecourt prices. Private sales are going well baring in mind general reliability and modworthiness has long been established.
Very glad to see the Forester and i assume Legacy are still being offered, and of course the next new thing will be modified BRZ's making silly bhp and being very sought after. Can't wait!!
Still lots of performance, plus four-wheel drive, turbo boxer engine, and tough-as-old-boots build quality for only £3k more than a BMW hatch - bargain (and no I'm not being sarcastic, I think it's a good buy).
And most decent imprezas hit 0-60 in 4.5 seconds, i think that jumps all over the 5.3 seconds of the 135i, am i right?!!
Get your facts right before writing daft comments!
Its a sad day, an iconic car
Subaru royally screwed up when they introduced the tepid and ugly hatch.
Now most of the Scooby diehards have progressed onto Focus RS's as the weapon of choice.
Bye bye Subaru it was nice knowing you.
I miss my old Impreza wagons, just need the price to drop a little more...
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